Sony's banned projectors are back on sale in the UK and EU
Sony stopped selling its flagship projectors due to EU sanctions – but now they're back


Quick Summary
Sony stopped selling its Bravia Projector 8 and 9 in the UK and EU due to sanctions against Russia, but they're coming back.
The previously unavailable Bravia Projector 7 is coming too.
Sony made a surprising announcement about its flagship Bravia projectors in March – it withdrew them from sale in the UK and EU.
However, just as home cinema fans started to look for the best projectors elsewhere, they're back. And the UK is getting an extra model too.
The initial problem was simple: Sony was complying with EU sanctions.
Ongoing trade restrictions against Russia over the invasion of Ukraine means that companies can't use certain suppliers if they want to sell in EU countries. It seems Sony's supply chain for its projectors were affected.
Now though, the EU has seemingly relaxed its restrictions enough for Sony to reintroduce its projectors into member states, and they're coming back to the UK too.
And that's not all: the UK is getting a high-end projector that wasn't previously intended for sale in the country.
Sony Bravia Projectors in the UK and EU: what's happening?
For UK buyers, the sanctions meant that the Sony Bravia Projector 8 and Sony Bravia Projector 9 were unavailable (even though the UK is not in the EU anymore). However, both models will now return, and the UK will also get the Bravia Projector 7.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
The Bravia Projector 7 was launched after Sony exited the UK and EU projector markets, so we didn't think it would come here. Sony says that the Projector 7 is going to go on sale in both markets, and that's good news: it has the same XR processor as the more expensive Projector 8 and Projector 9, delivers native 4K and has 2,200 lumens of brightness.
It's particularly good for gaming too, thanks to its HDMI 2.1 ports with 4K, 120Hz and auto low latency mode.
We don't yet know the price of the Sony Bravia Projector 7, but its predecessor – the VPL-XW5000 –was £5,999 / $5,999 / AUS$9,990 / about €7,100.
The new model is expected to cost a little more, although it'll still be significantly cheaper than the £16K Bravia Projector 8 and £26K Bravia Projector 9 when it goes on sale later this summer.
Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
-
3 reasons to buy a smart projector – and 2 not to
Looking to get the best projector? We look at the pros and cons of going for a smart projector
-
Xiaomi Mi Smart Compact Projector 2 review: great for late night flicks
A compact projector with smart TV built-in that lets you watch on a big screen anywhere
-
This 4K Sony short-throw projector is ultra-cool and ultra-expensive
It comes disguised as a table