Amazon under fire for "bricking" Fire TV Sticks "on purpose" – allegedly forcing customers to upgrade

Customers suing Amazon for "bricking" their decade-old streaming devices

Quick Summary

Amazon is being sued for allegedly "bricking" older Fire TV Sticks in order to force customers to upgrade.

It is claimed that first and second generation models have become inoperable as system software updates dried up.

A class action lawsuit has been filed against Amazon in the US which claims the company "purposefully" made older Fire TV Sticks fail to force customers into an upgrade.

According to the New York Post, the suit goes on to say that Amazon wouldn't provide a refund or software updates for the failing devices. It also accuses the company of "deceptive" marketing, as it didn't inform customers of a cut-off date for software upgrades.

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This is something that has been adopted more widely in recent years, especially by mobile phone manufacturers. The likes of Samsung, Google and Nothing often guarantee a period of software updates for their devices at launch. It wasn't common when the original Fire TV Sticks were launched, however.

It also begs the question of how long purchased technology is supposed to be supported. Sonos stoked the ire of its long-term customers a few years ago, when it announced it would no longer support older devices in its upgraded app. And Samsung prompted a flurry of complaints when Netflix became incompatible with its older smart TVs.

Simply put though, consumer technology is hardly ever built to last forever. A device released a decade ago is likely to have a far slower, less capable processor than a modern equivalent – RAM and storage, too.

So is it fair to expect a streaming device released in 2014 or 2016 to still perform as well today – especially one that cost around $40? That, it seems, is for the courts to decide.

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Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.

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