Nothing is preparing to disrupt another tech segment with this new launch

Nothing has been a disrupter brand since it launched its first phone in 2022, expanding that to affordable earbuds, but so far it hasn't put its brand on one particular category - the smartwatch.

That's odd because its sub-brand CMF has a watch to its name, making Nothing's next move a little more predictable, plugging that gap with a smartwatch of its own.

That's what we hear from Yogesh Brar, an established leaker on X, who claims that Nothing's watch will feature typical Nothing design, so that's likely to include transparency and that it's slated for a September launch.

The leak goes on to say that it will be priced under $300 and only be available in limited markets. The CMF Watch 3 Pro, by contrast, costs £99 / $79.

That's the extent of the leak, with the promise that more details are coming soon.

Yogesh will be acutely aware that Nothing loves the long tease, so any information he has needs to be shared fairly soon, otherwise Nothing will probably share it themselves. The company typically shares a Pokémon which gives us a codename and a device category, before sharing design sketches and then a bigger hardware reveal.

With a step up in price, there's a chance that Nothing will move its watch to the Google Wear platform, perhaps with Snapdragon power which should fit within the price range. That might position this watch as a rival to the Samsung Galaxy Watch or Pixel Watch, although it's more likely that the target is people who would previously consider the OnePlus Watch.

September is a congested month: it starts with the IFA show in Berlin which, while not the show for launches that it once was, often see associated announcements with brands targeting Christmas sales. That's followed by the iPhone launch, then the launch of all the new hardware platforms for future smartphones and then it's common for Amazon to jump in with some launches too.

Nothing has launched products towards the end of September in the past and this would likely be the best time to do so.