When a sale like Amazon's current Prime Big Deal Days rolls around, it's mighty tempting to get really far into the weeds trying to find the most unheard of deal, or the biggest possible dollar reduction. Sometimes, though, you have to remember to see the wood for the trees, and go for the easy wins.
If you've had even the slightest frustration with your TV's built-in streaming apps in the last year, I'd describe this deal as exactly that: a super easy win. It rolls around every time there's a Prime-themed sale, but that doesn't make it any less excellent – a completely half-price Fire TV Stick 4K from Amazon itself.
As the name suggests, this is a supremely affordable way to get 4K streaming on your TV, and all you need is an HDMI cable to stick the device into – once you do, you'll be away with Amazon's Fire TV OS, which is really smooth and easy to use.
Plus, because this is one of the world's most popular streaming devices, it has all the apps you might need, from giants like Netflix and Apple TV+ to smaller platforms that you can subscribe to. Of course, that also includes Prime Video, which is front and centre.
The included remote is great, with full voice control through Alexa if you like, and it's a pretty terrific package for just $25 as long as this sale lasts. On that note, though, you only have until midnight to act, otherwise you'll probably need to wait for the next full-on Prime Day to get one this cheap.
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