Now that the Samsung Frame TV is at its lowest-ever price on Amazon, I can finally afford to buy one
A television that's also wall art.
I've always loved the idea of Samsung's The Frame series of TVs, which work as normal TVs first and foremost but also display digital art when they're not actively in use – and fortunately for me and my wallet, the 55-inch version of this very TV is now more affordable than ever thanks to a significant 36% price drop for Amazon Prime Day.
Check out The Frame (2025) deal on Amazon.com
This model is down from $1,097.99 to $697.99, which means you're saving a hefty $400 on your purchase, which you can put towards rising streaming subscription prices instead. We've done our due diligence on the price history of this product, and it's never gone as low as this since the model first went on sale last year.
So why do I like it so much? Well, Samsung TVs in general are always top-notch, with stunning screens, sleek designs, and an excellent operating system in the form of Tizen OS – which is going to serve up all the streaming content you could want, even if you're not connecting up a separate box or console to the screen.
On top of that, you then have the party trick that The Frame offers: the Art Mode, where you can present a selection of curated artwork or your own choice of pictures. It adds something to the room when it's not in use, and according to the majority of reviews – including our own – the effect is most impressive.
A unique kind of television
I like the idea of a TV screen that isn't going to be completely wasted when it's not being used. In fact, this is such a good idea that many other manufacturers have followed suit – Amazon showed it's the new trend in 2026 – but Samsung's matte display is regarded as the best of the lot at present.
Besides the Art Mode aspect of this set, it comes with a 4K QLED screen – that's the Quantum Dot LED technology that Samsung develops, and which should ensure pictures that are extra colorful. The NQ4 AI Gen2 processor, meanwhile, ably handles optimizations and upscaling in real time.
The Samsung Frame TV, with optional soundbar
As we put it in our review of the 2024 unit (that this model improves upon): "The Frame is a great TV choice for those who want more from their telly than just movies and shows... a combination of artful design, smart functionality, and good-enough performance, means it more than warrants wall space."
All that's been stopping me from getting one is a tight budget – and, to be honest, a fear of messing up any DIY tasks I put my hand to (even something as supposedly simple as wall-mounting a TV). With such a big discount now applied to this for Prime Day, it looks as though it's finally time to upgrade.
In short: it's a fantastic TV that's now cheaper than ever. Just one of a number of Amazon Prime Day deals that might tempt you this week.
