Prime Day 2026 is live – giant savings on premium products in the Amazon sale
Finding all the best deals in this year's Amazon Prime Day sale to save big on top items
Rik Henderson
Still the most popular deal
Forever in the top deals during Prime Day, the Kindle Paperwhite is back with a big discount to tempt more users. Right now the standard Kindle Paperwhite is £119.99, that's 25% off the list price. If you want the version without ads, it's £134.
I'm a big fan!
Feeling the heat a bit? We've got you covered. Our new Fans and AC live blog has all the best deals to keep you cool right now. The best option is this Meaco Sefte 10in: £119.99 at John Lewis
Did someone say ice cream?
In this weather, I could eat ice cream for breakfast, lunch and dinner. So the discount on this Cuisinart Frost Fusion soft serve machine has me interested. Right now it's down to just £199.99, that's 33% off the list price. It makes frozen drinks and soft serve in just 30 mins without pre-freezing.
If you just want to make ice cream, the Cuisinart Freeze Ease Ice Cream Maker is also down to £99.99, which is also 33% off the list price.
Retro gaming deals
If you're into your retro gaming there are some great deals to be had this week – and you can follow all of the best ones on our Retro Gaming live blog.
My favourite, though, has to be the R36S Retro Handheld which normally costs around £40-50 and is now just £28.99.
Coffee addict?
The crème de la crème of coffee machines has a huge £445 saving. The De'Longhi Eletta Explore Bean-to-Cup coffee machine is now £524.99, that's 46% off the list price.
More cooling options
If that hot tub whet (or wet) your appetite, then we've rounded up some more great models on Amazon in our: Hot tub or paddling pool – these are the Prime Day deals to keep you cool this summer
Including this excellent Lay-Z-Spa Helsinki model, now £558 and this bargain Vitoper 2m paddling pool for just £35.
Cool your jets! This deal is awesome
Hot tubs aren't just for cold weather. You can turn off the heat and just enjoy the bubbles. This Lay-z-spa model is now just £280 on Very, thanks to £100 saving. Just imagine spending your evenings sat here with a glass of something in your hand. Or working from home while sat in this tub... that's it, I'm ordering one now.
Enter a different dimension
There's a great deal on the Meta Quest 3S headset this Prime Day, with the headset and freebies for the popular VR game Gorilla Tag on offer.
You get 15% off the 128GB model in this deal, which is priced at just £271.99 (down from £319.99). So if you are looking to get into the wonders of mixed reality, you can now do it for a lot less.
Ring in the deals with Oura
With a new Oura smart ring recently launched, you can get a great Prime Day deal on the previous model.
The Oura Ring 4 has more than £100 off on Amazon this week, with the silver and "stealth" versions the cheapest they've been to date – just £232 (usually £349).
Everyone's favourite Lego Star Wars deal is back and better than ever!
The Lego Star Wars Millennium Falcon Ultimate Collector Series gets a great discount each big sales period and this Prime Day is no different. However, Amazon's price this year is one of the best I've seen.
You can get it for just £546.19 – a 26% drop on the usual £734.99 price point. That's almost £200 off and extremely tempting if you haven't taken the plunge on the 7,541 piece Lego set before.
Perfect time for PlayStation
There will be plenty of Prime members wanting to hunt down a games console during the sales, and with Sony's recent PS5 price hikes, you might have been waiting especially.
Thankfully, Amazon is listing the PlayStation 5 current model for just £479 – a 16% price reduction on its usual cost.
You do need to be quick though as there's limited stock and 44% of them have already been sold, at the time of writing.
Amazon's new Art TVs get a discount
Amazon's latest line of Ember TVs look absolutely stunning, and there are predictably some big discounts on them right now, whether you want the top-end Mini-LED model or the basic 4K version. What I didn't expect though, is that the brand-new Artline TV range is also discounted.
These TVs have a matte-finish screen so that they can appear like paintings when not watching them with artwork displayed in place of that big black mirror. The smaller 55-inch model is now 36% off at £624.99, while the larger 65-inch model is 34% off at £789.99
Portable storage for 2025 prices
I know memory chips are expensive right now, so any savings you can find on storage products are worth considering. This SanDisk deal is a must for anyone looking for portable storage. The Extreme PRO Portable SSD 4TB is 39% off right now, taking the price down to £402.99 – still not cheap but not bad for these times.
First great deal
Okay, first quick look and I've already found a bargain. The DJI Osmo Pocket 3 is 26% off, down to £289. That's a great saving. Yes, there's a newer version out now, but this remains a great tool, and now at a far lower price.
Prime Day is here!
It's past midnight and the gates to Amazon's biggest sale have opened. There will be thousands of items on sale over the next four days, covering every section of the website, from home goods to fashion, to books, toys and more.
The question is, which deals are really worth buying? Are there products among the masses of discounts that are not only cheaper, but are still the best models to buy? We've found them before and we will again this year, stay tuned!