Volvo has no intention in following rival car manufacturer GM in ditching Apple CarPlay in its vehicles. In fact, it revels in offering customers the choice between it, Android Auto and the company's own in-car infotainment system.
General Motors decided to go down the controversial route of ditching both CarPlay and Android Auto earlier this year, believing its customers would prefer a curated, dedicated experience instead. It's a move that hasn't always proved welcome, and one that Volvo is keen to avoid.
"We... want to offer the choice of Android Auto or Apple CarPlay so that they can then offer all the plethora of choices that they’ve got, whether that’s the different apps that you can download into the car itself that sits on that centre stack or just the convenience of having your iPhone or your Android machine connect directly and seamlessly with the car," he said.
Rowan also suggested that it would be a misstep to ignore the "7 billion people on the planet that have an iPhone or Android [device]".
"I don’t really get off on the fact that I want a customer to say, 'Hey, Volvo', [or] if they say, 'Hey, Google' or 'Hey, Siri.'"
It wouldn't be a surprise if the recently-announced Volvo EM90 luxury people carrier also sported CarPlay and Android Auto, although that's destined for China (at least initially).
It also seems that none of the forthcoming electric vehicles from the brand will charge subscription fees for extra features.
"I don’t buy it, quite frankly," added Rowan. "Because I update my iPhone the whole time, I would be pretty peeved if every time... they gave me a bill."