The end of financial year is upon us and retailers are in the middle of a massive sale period. EOFY sales are among the biggest in the retail calendar, with Aussie brands looking to offload old stock to make room for all-new products to hit the shelves in July.
As so many retailers slash prices and compete to give shoppers the best deals, it can be difficult to know where to look to get just what you're after. But stick with us and you won't be overwhelmed.
Discounts are in full swing, so check out the best ones we've picked out from a range of retailers below. Everything from gadgets and tech to shoes, appliances and the top styles from the 2020/2021 financial year are on our radar.
Read on to see the best deals in this year's EOFY sales.
EOFY Sale 2021: essential retailer quick links
- Adidas (opens in new tab) - huge savings across men's and women's clothes, shoes and accessories
- Amazon (opens in new tab)- snag great deals on Amazon devices and electronics
- Bing Lee (opens in new tab)- plenty on offer including kitchen appliances and TVs
- Catch (opens in new tab)- great deals on electronics, home gadgets and fitness trackers to name a few
- Dell (opens in new tab)- get up to 45% off laptops
- Dick Smith (opens in new tab) - price cuts on appliances, tech and more
- Dyson (opens in new tab) - save as much as AU$200 on Dyson products
- HP (opens in new tab)- save up to $430 on selected HP laptops
- Kitchenaid (opens in new tab)- save 20% on selected products all month
- Kogan (opens in new tab) - great deals on office furniture and appliances
- Lenovo (opens in new tab)- save up to 45% on a range of laptops
- Myer (opens in new tab)- plenty of deals on kitchen appliances, electronics and much more
- Rebel (opens in new tab) - big discounts on smartwatches and much more
- Shaver Shop (opens in new tab) - as much as 95% off selected range
- Sony (opens in new tab) - price matching and free shipping on orders over AU$200
- Sunglass Hut (opens in new tab) - up to 50% off selected styles
- Telstra (opens in new tab) - get selected iPhones for up to AU$200 less
- The Good Guys (opens in new tab)- big savings on laptops and TVs
EOFY Sale 2021: best deals
Home and Living
Wearables
Laptops and PCs
Gaming
Cameras
Phones and Tablets
Audio
TVs and Entertainment
EOFY Sale 2021: what is it?
The end of the financial year comes around on June 30, which means it's that dreaded time of the year where we have to file our tax returns with the ATO.
But before we launch into the new financial year, retailers race to ditch their old stock to make way for fresh new releases to roll in, slashing prices by huge margins as they free up more room on their stocklists. That means you can save big on slightly older versions of the best products.
And quite often discounts will change throughout the sale period, so it's best to keep checking back in to see if what you’re after has seen a price drop.
EOFY Sale 2021: when is it?
In Australia, the EOFY sale usually begins on June 1 and ends on June 30.
That said, plenty of retailers will look to get in early with deals and start slashing prices towards the end of May. But don't be fooled by these initial discounts, as the best value offers usually arrive in June.
And be sure to check specific retailers for start and end dates as not all will host a month-long sale period.
EOFY Sale 2021: what deals to expect
EOFY sales will see discounts across a wide range of retailers. From home appliances to audio, laptops and TVs, there's always plenty to be saved on technology which will soon be super-seeded by the latest releases.
Wearables, shoes, sunglasses and clothes all get major price cuts too, with the latests upgrades, models and designs due in the new financial year.
Amazon was a major player last year and is promising to offer buyers the opportunity to make big savings again in 2021, also coinciding with Amazon Prime Day taking place over two days in June.
In the tech world, HP, Dell, Sony and Bose played a key role last year, while Shaver Shop, Dyson and Kogan had big deals on personal care and home appliances. All are expected to offer huge savings again in 2021.
Keep an eye out for deals with the likes of Rebel Sport, Target, Sunglass Hut and SurfStitch if you're in the market for new outfits or kicks.
And broader retailers like Catch AU, Bing Lee, Harvey Norman and Myer are also likely to offer savings across a range of products.
EOFY Sale 2021: best offers from last year
If last year's deals are anything to go off, there's massive savings to be had in 2021. These are some of the best discounts from the 2020 EOFY sale: