Cheap 4K TV deal: save up to 50% on Philips 4K TVs at Currys and AO.com

(Image credit: Philips)

published 7 April 2020

If you're looking for a bargain 4K TV deal, now is the perfect time, because there's up to 50% off Philips' great mid-range LCD TVs at Currys and AO.com.

Philips makes some top-value TVs, packing them with features including support for all HDR formats (some high-end TVs don't even include this!), smart features, and Philips' unique Ambilight.

These are all really strong mid-range TV options – you get solid HDR performance (especially for the reduced price) and vibrant colours, premium design that looks great in any room, sharp 4K images, and that Ambilight, which spreads the colour of what's on-screen over the walls around the TV.

Philips 50PUS8204 50-inch 4K TV | Save 50% | Now £399 at Currys
This is a great buy for the price – it features Philips' P5 picture processing engine for handling motion and upscaling excellently, and this is on-par with sets that cost many times more. There's dimming of the backlight for better contrast, and support for both HDR10+ and Dolby Vision makes the most of that. This set has Android TV for smart features, which means great app support. And three-sided Ambilight spreads colours from whatever you're watching onto the wall, adding ambiance.

Philips 55PUS6754 55-inch 4K TV | Save £150 | Now £399 at AO.com
This gives you more inches of TV than the above set, for the same price – but to get there, it includes a less advanced image processor and has a simpler smart system, without such comprehensive app support (though it has all the staples of streaming and catch-up TV, of course). It's still 4K, still supports both fancy HDR types, and still has Ambilight – but won't handle upscaling of HD footage quite as well. If you want the most TV for the least money, it's a good buy, but if you can spare an extra £100, it's worth looking at the next option here…

Matt is T3's former AV and Smart Home Editor (UK), master of all things audiovisual, overseeing our TV, speakers and headphones coverage. He also covered smart home products and large appliances, as well as our toys and games articles. He's can explain both what Dolby Vision IQ is and why the Lego you're building doesn't fit together the way the instructions say, so is truly invaluable. Matt has worked for tech publications for over 10 years, in print and online, including running T3's print magazine and launching its most recent redesign. He's also contributed to a huge number of tech and gaming titles over the years. Say hello if you see him roaming the halls at CES, IFA or Toy Fair. Matt now works for our sister title TechRadar.