Analytic firm Adeven has released a report that says over 60 per cent of all apps on the Apple App Store apps have never been downloaded
Adeven's report lists a whopping 400,00 apps currently languishing away in App Store Purgatory. It could be that consumers feel a little spoiled for choice; after all, the Adeven report says they have 1,899 options in flashlight apps. The list of apps that have never been downloaded, by the way, does not include the notorious 'I Am Rich' app, which boasted incredibly minimal functionality, cost $999.99, and was downloaded eight times before Apple pulled it from the App Store.
Adeven's CEO, Christian Henschel,, says that there are only a “couple of thousand apps” that get downloaded in number from Apple's app store.
"This is based on Apple's closed system," said Henschel, "it's tough to discover those kinds of apps. You don't have proper search, so the only way to discover new apps is through the top listing.
"If you're not on those lists, it's not sure that you're being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you're an independent, small app publisher, then it's really tough to be discovered."
To combat this, Adeven is launching its own app-tracking app called Apptrace, which promises to deliver easy app tracking, monitoring and other services. The service will be made available for for iOS apps initially, and it'll monitor a variety of apps in the App Store.
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
T3.com is one of the UK's leading consumer lifestyle websites and T3 magazine is its print counterpart. You can follow us on Twitter, Facebook and Instagram.
We present products in helpful buying guides and carefully curated deals posts across style, living, auto, smart home, watches, travel, fitness and more. We're delighted that 38,000 people buy a copy of T3 magazine every month.