Amazon's Big Deal Days – or Prime Day 2 as many know it – is over again for another year. Starting on Tuesday, 7 October and running till 11:59 pm on Wednesday, 8 October, it's the biggest sales event this side of Black Friday and there's always plenty to shop.
In many ways, this sale kicks off the Black Friday sales, as we edge closer to November, but there's plenty of reasons to buy now rather than wait another seven weeks. To start with, this is very much an autumn sale, and so you can happily self-gift without having to think of those Christmas presents you need to buy. Or, if you're really organised, you can get an early start on that shopping now.
The thing about an Amazon sale is that there are usually so many products discounted that it's easy to miss the best deals. That's why we've done the hard work for you and pulled out some of the deals you really don't want to miss.
Though the sale has now finished, there are still a few deals that remain, and you can find our pick below. At the very bottom of the page, you'll also see live updates as they happened, so you can look back on what you missed.
- Browse all deals in the Amazon Big Deal Days sale
Last of the Prime Day deals
- 🔌 Anker 3-in-1 Cube Foldable: 34% off, now £85.38
- 🚗 Lego Fast and Furious Toyota Supra Mk4 car, 🏎️ 31% off
- 🚀 Lego Star Wars 21% off Millennium Falcon Ultimate Collector Series
- 📺 Amazon Fire TV Stick 4K: 57% off, now £25.99
- 👩🏻🍳 Philips: Dual Basket Airfryer 1000 Series, now 44% off
- 📷 Blink Outdoor 4 camera, 55% off, now £28.99
- ✈️ DJI Mini 4 Pro folding drone, 21% off
- 🔌 Anker Portable Power Station with Solar: 26% off, now £649
- 📺 Amazon Fire TV Omni QLED (55-inch): 45% off, now £409.99
- 📺 Amazon Fire TV Omni QLED (65-inch): 31% off, now £789.99
- 💻 Apple MacBook Air 13-inch M4: 15% off, now £849
- ⛂ Eufy: Omni C20 robot vacuum all-in-one now 27% off
- ⌚ Garmin: Fenix 7X Solar 18% off, now £532
- ⌚ Google Pixel Watch 3 (45 mm, WiFi): 44% off, now £223.99
- 📷 SanDisk microSDXC: SanDisk Ultra 64GB now £7.99
- 🎮 Sony PlayStation 5 Pro: now £645 at EE
Big Deal Days starts tomorrow
The sale officially starts at midnight tonight, with deals expected across all areas of Amazon's site. If you're looking to make a purchase, it's worth holding off until then as there's a decent chance it will cost less tomorrow.
The exception is Amazon's own devices, which are already on sale now. You can already get big discounts on Echo devices, Fire TV sticks, Kindles and more. Will they drop even further this week? It's possible. We have seen some of these prices go lower in the past.
Dot, Spot, Pop, Studio or Show?
Amazon devices have some big discounts already, including the wide array of Echo speakers. There are now more than 10 options in the Echo range, from the Pop up to the Echo Show 21. Just about every speaker is discounted right now, apart from the new Echo Studio and Echo Show 8 and 11 models. One of the highlights has to be the Echo Spot Alarm Clock model, with a screen to show the time, making it a perfect nightstand speaker. And right now it's 44% off.
Cheap TV deals
Amazon's Fire TV Omni QLED has 45% off right now, making it just £409.99. you can even pick it up for just £82 and pay over 5 months, with zero interest.
Colour me discounted
The Kindle Coloursoft just got a big discount ahead of the Big Deal Days sale, with 29% off the list price. That's £70 off this full-colour device. While we know the new Kindle Scribe Coloursoft is likely to be the more interesting model for many, as you can use it with a stylus for notetaking, for anyone wanting to read books and comics in colour, this is a great deal.
Pixel Watch 3 hits lowest price
The Pixel Watch 3 has always been a great option for the price and now it's even cheaper. With £176 off the list price, it's now at an all-time low. If you've been considering buying one, now's the time.
Free Kindle Unlimited
Sign up for Amazon's Kindle Unlimited right now and you pay nothing for three months. It's normally £9.49 a month, so that's a significant saving and no obligation to continue after that. So if you like to read, you've got nothing to lose.
Amazon Kindle Unlimited: was £28.47, now free at Amazon
Enjoy access to literally millions of titles, which includes access anytime and on any device via the Kindle app. The usual £9.49 subscription price is waived for 3 months, plus there's no obligation to continue with your subscription afterwards.
PS5 Pro savings
Gamers will be interested to discover that there is a deal on the PS5 Pro right now, though it's not on Amazon. EE has dropped the price if its PS5 Pro deal to £645, making it the cheapest yet.
Deals are on!
It's midnight here in the UK and Amazon's Big Deal Days event has officially started. The main focus on the home page this year seems to be on home and kitchen deals with up to 40% off. Though there's also links to Apple deals, Premium Brands, Advent Calendars and much more.
Sonos sound for less
The Sonos Beam 2 is one of the best soundbars for smaller TV setupss and it's £100 off right now in the Amazon sale. This is a huge discount and about £30 less than we've seen it anywhere else.
You missed a spot!
With such a focus on home and kitchen this year, it's no surprise that there are some pretty big discounts on cleaning products. One of my favourite devices right now has to be the spot cleaner – ideal for pet owners, or those with young children. The Shark StainForce has 41% off, while the Vax SpotWash Home Pet-Design spot cleaner has 52% off, taking both devices under the magic £100 mark.
Virtually a bargain
If you're looking to try out some virtual reality and augmented reality gaming, the Meta Quest 3S is one of the best headsets for the money, and now it's even cheaper. The 256GB model is 21% off right now, taking it down to just £299.99 – that's worth it for Civilization VII alone!
This headphone discount is more than Nothing
They might look a little strange but Nothing's new overear headphones sound amazing and are very well priced. Now though, they're even cheaper as right now there's 25% of the Nothing Headphone (1) in the Amazon sale.
Counting down to Christmas (for less)
Yes, it's only October, but you can get ahead of the game and pick up this luxury ESPA Wellness advent calendar with a 15% discount. It includes 25 gifts worth £435, so the £148.74 price is a bargain.
This deal sounds incredible
playersAstell&Kern produces some of the best Hi-Res audio playrs and its desktop setup is an extremely luxury option for audiophiles. Now though you can pick up this incredible set for an even more incredible price. The Astell&Kern CA1000T Desktop Audio System is now 70% off, taking that £2299 RRP down to just £699.
Re-light my fire(place)
Philips Hue bulbs are a staple of an Amazon Prime event, to the point where some people (maybe me) will only buy them when they are offer. It's a sensible move though, as there's usually a sizeable discount to be had on what can otherwise be an expensive set of bulbs. Right now, for instance, you can save £50 (36%) on a pack of three GU10 spotlight bulbs.
Xiaomi 2026 F Pro TV models in the sale
Xiaomi's new line of smart TVs has only just been announced for the UK, but they are already in the Amazon sale. The F Pro range features a 4K UHD QLED display with Fire TV operating systems and 120Hz refresh for gaming. It comes in sizes from 32 inches all the way up to 75 inches, with discounts on the RRP across the board. For instance, the 50-inch Pro F TV is just £279 (28% off), while the 75-inch model is £619 (35% off).
This is no Jedi mind trick, it's just cheaper
While the Ultimate Collectors Edition Lego Star Wars Millennium Falcon is a great deal with 25% off, it's still pretty spendy. Luckily, though, there's a cheaper option, and it's also in the sale. The Collectable Millennium Falcon Lego model is a modest 921-piece kit compared to the 7541-piece Ultimate edition, but it still looks great, and will fit on that bookshelf far more easily when you've finished. With an RRP of £74.99, the current £49.30 is a 34% saving, making this a great gift – for you or for a loved one.
The best iPhone charger is on sale again
As bedside chargers go, the Belkin BoostCharge 3-in-1 is one of the best. It allows you to place your iPhone into nightstand mode, and provides plenty of space to charge your Apple Watch and AirPods, so everything is ready to go in the morning. I've been using the old version of this for a few years and have never had any problems. This new version uses Qi2 charging rather than MagSafe but it's fully compatible and still offers 15W charging for the iPhone and 5W for your AirPods. Right now the Belkin BoostCharge 3-in-1 Qi2 charger is just £66.49 (17% off).
There is a newer version – the Belkin UltraCharge Pro – which offers faster 25W charging and includes a cooling fan, though it's not currently discounted.
Day two – last chance to buy
If you haven't checked out your basket, make sure you do it by midnight tonight, otherwise you'll end up paying full price on your items. In fact, we expect some of the deals to start running out before that as stocks get low. If there's something you want, buy it quick. Deals aren't likely to go down any further at this stage.
The cheapest HD TV deal is this LG
The LG LQ638 is a 32-inch HD LED TV. Despite its cheap price, this features HDR10 Pro image processing, a game optimiser mode, LG's Alpha 5 processor (Gen 5) for superior image processing, and AI voice control. Though it has a retail price of £349, you can pick up the LG LQ638 for just £149.99 right now – that's 57% saving.
Xiaomi just beat the lowest price
There's now a battle to be the cheapest TV. Xiaomi has dropped the price of its 32-inch HD F TV to just £119, a saving of 25%, making this the new cheapest HD TV on Amazon right now. There are some HD-ready TVs cheaper, but I wouldn't recommend them. This however, is a great TV and an absolute bargain.
3-in-1 charging station deals
The beauty of 3-in-1 chargers is that you can power your phone, watch and earbuds all from one device – and normally one plug. Making this the perfect bedside solution. Luckily there are lots of options on sale in the Amazon Big Deal Days event, and these are three of the best:
- Belkin BoostCharge 3-in-1 Magnetic Foldable Charger: 45% off, now £54.99
- Anker 3-in-1 Cube Compatible with MagSafe: 50% off, now £64.99
- Twelve South HiRise 3 Deluxe 3-in-1: 30% off, now £69.99
With something like this, I'd alway recommend going for a known brand rather than one of the cheaper options on Amazon. However, if you want the very cheapest try this one:
- EnergyCell 3-in-1 Charging Station: 47% off, now £15.99
Home security for under £300
Ring products are discounted across the board for Amazon Big Deal Days, so I wanted to see if I could build a complete security setup for under £300. It turns out you can with ease. I added the Ring Alarm Pack with Outdoor Siren, a Ring Video Doorbell and Indoor Camera bundle, and a Ring Spotlight Cam Plus unit for the garden, which came to just £290.
High spirits, low prices
There's some great deals on wines and spirits in the Amazon sale, including champagnes, whisky, gin, rum and vodka. Some of my top picks include the Aviation American Gin with 35% off, now £22, the Gin Mare Mediterranean Gin with 25% off, now £28.50 and the Laphroaig 10 Year Old Scotch with 34% off, now £28.45.
Discover all the deals on Spirits in the Amazon sale here.
The heat is on
Don't walk, run. You can pick up Dyson's signature hair dryer right now for 34% less. That's the Dyson Supersonic Hair Dryer down to just £216.30 until the end of the day, where it will leap back to full price (probably).