25 of the best Prime Day deals – final day of sales

Beat the heat

Just what you need in this hot weather. The Shark FlexBreze HydroGo is cordless you you can take it wherever you're going. Right now there's 24% off, making this a well-priced £99.

Ultra savings

If you're looking for a top-spec smartphone, the Galaxy S25 Ultra should be on your shortlist. Right now, it's £150 off on Amazon for the 512GB edition, and the same discount on the 1TB edition.

A better deal for your pearly whites

So the Oral-B iO2 doesn't have the app integration of the Smart 6 model, but has a 55% discount right now, making it considerably cheaper at just £44.98. Treat yuorself to a new brush.

Official Early Prime Day Deals now incoming!

With Prime Day now under a week away, we're now starting to see deals listed as Early Prime Day deals, rather than just Limited Time Deals. And there's a strong list already. One that stands out so far though, is the eufy Omni C20 robot vacuum all-in-one station. This is currently 37% off, taking that price down to just £379.

All the biggest fans

With the weather being so hot in the UK right now, fans are in high demand. However, there are plenty of deals to be had. The Shark FlexBreeze Table Mate is 34% off taking it down to £99 and the Duux Whisper 2 standing fan is 15% off, taking that down to £118.

Now that's a big (or at least wide) deal

If you're looking for a serious gaming monitor, the Samsung Odyssey G9 is a great choice. This ultra-wide 49-inch curved screen has 240Hz refresh and a 32:9 aspect ratio, so you can properly immerse yourself in the action. Right now there's 31% off this model on Amazon, saving you £350 on the list price.

It's still BBQ weather

The temperatures might have cooled down a bit, but with another nice weekend ahead, it's perfect barbecue season. If your tools have been sat in the shed for the past 12 months or more, it might be time for a little update. This Kalahol 7-piece set is currently 31% off, making it a bit of a bargain at £17.84.

If you want to go premium, though, the Weber Grill 3-piece tool set is also 17% off, down to £48.40.

Power stations – the new camping essential

These days, going camping doesn't mean going off the grid. Especially if you pack a portable power station. These giant batteries provide enough juice to keep all of your gadgets running for days. Plus, if you also get one with a solar panel, you can keep it topped up through sunlight.

The Anker Solix C1000 with a solar panel is currently 51% off. You can also opt for bigger solar panels or an extension pack to store more charge.

Light up the room

We're starting to see some premium TV models hitting the sale already. This Philips 65-inch Ambilight is the 8109, an affordable LED 4K model. It features integrated LED lights on the top and sides of the screen, providing ambient lighting to suit what you're watching and create a bigger experience. There's a 31% saving on this model right now, taking the price down to just £499.

Lawn time coming

Even more than a robot vacuum, a robot lawn mower feels like the future, and with these latest models, it's all for a little more than the cost of a standard mower. The Flymo EasiLife 150 GO will cover up to 150 sq metres of lawn in one go, leaving you to sit and enjoy the weather. Plus, right now there's 25% off on Amazon, taking it down to just £432. If you have a bigger lawn, there are versions up to the 1500, which will do 1,500 sq metres.

Go(Pro) and buy this!

Action cameras don't get much better than the GoPro Hero 12 Black edition. This thing deliver 5.3k video at 60fps, advanced HyperSmooth 6.0 stabilisation, and is waterproof to 10 metres. Right now you can save a massive 38% on the list price at Amazon, taking teh price down to just £246.51.

Viral deals

Some of the biggest viral products right now are in the Amazon sale. Our Home writer, Lizzie rounded up some of the biggest products that are currently on sale from Jamie' Oliver's Pizza oven to a bag of Matcha powder. My pick though, is the Waterpik Pulse water flosser. This portable version is great for keeping your teeth super clean and is 20% off right now.

Five-star TVs

If you're looking for a premium, smaller screen TV, now is the time to buy. These screens are sub-50-inch, which makes them small by today's standards, but still more than big enough for a bedroom, office or smaller flat. The LG OLED C5 is down to just £799 right now, which is £100 off. Meanwhile, the Sony A90K 48-inch is £1399, which is actually £500 under the list price.

4 days to Prime

Time is ticking and it's now only 4 days until Prime Day starts. Today we're starting to see bundle deals of Amazon devices in the sale for the first time. The biggest is this Echo Dot and Ring Doorbell bundle for £65.99 – that's 57% off the individual list prices.

Open-ear headphones going quick

These Cleer Arc II Sport headphones were £199 when we gave them a five-star review. Right now they are just £79.99, but there's only 6 left in stock – so be quick!

Ring that bell, we've got a deal

This Eufy Security Doorbell is not only cheaper than Ring models, there's no subscription fees either. Right now there's 44% off the list price of £159.99, making it the cheapest it's been to date.

Weighing it up

The beauty of smart scales is they do far more than just tell you your weight. The Eufy Smart Scale P2 Pro will give you 16 measurements when you stand on the scale, including heart rate, body fat, BMI and bone mass. Plus with the Bluetooth and Wi-Fi connections it can track your progress in the app and even send measurements to your health app. You can save 45% on the list price of these scales right now, making them just under £30.

I own these scales and I love them – especially the long battery life.

Hope this deal doesn't run out

If you're looking for an affordable running watch, the Garmin Forerunner 55 would always be a recommendation, but the current price drop makes it a no brainer. Available in black, white or an aqua blue, there's up to 34% off right now, taking the price down to just £118-122, depending on your colour of choice.

Less than 24 to go!

Prime Day officially starts at midnight tonight, so expect to see the discounts ramp up as the day goes on. Watch for the Amazon products first, such as this Ring Battery Video Doorbell and Ring Indoor Camera bundle (63% off), as well as any Echo devices.

Laptops incoming

We're now starting to see some laptop deals coming through on Amazon. This Acer Swift AI 14-inch laptop is down to £799. That's £150 discount on the list price.

40 minutes to go...

With just under an hour to go, most Amazon Echo devices are now discounted. The Echo Pop is now 53% off, taking it down to £20.99, while the Echo Spot smart alarm clock model is 38% off, making it £49.99.

On the Echo Show side, the Echo Show 5 is 33% off, making it £59.99 while the Echo Show 8 is 40% off, making it £89.99 – it's cheapest price to date.

The sale starts now!

It's gone midnight and the sale is officially live. Day one is Tech, and there are a host of new deals online right now in phones, laptops, smart watches and more. Notably, this includes Apple products.
Some of my first spots include a Mac Mini with 15% off,, a MacBook Air M4 with 13% off and an iPhone 16e with 12% off.

Put a shrimp on the barbie

One of the biggest crazes to hit the barbecue scene in many a year is the Kamado Joe and you can save more than £300 on the classic full-size model right now.

The Kamado Joe Classic I is one of the best ceramic BBQs around and grills and smokes to perfection. You can even slow cook in it. It's now down to just £555.99 for Prime Day, from a usual price of £899.99.

Alternatively, if you want to go up a notch, the Joe Classic III has an even bigger discount – with more than £500 off the price. While the smaller, much-loved Kamado Joe Jnr gets almost a £140 discount, now priced at just £360.49.

Relive your childhood

There are some amazing deals on games hardware this Prime Day, including some huge discounts on retro gaming gear. You can find out some of our best picks in our round-up here, but this particular deal arguably stands out most.

The Atari 2600 Plus is a reissued version of the console that effectively started it all, and it's available now with a stunning 61% off. It's priced at just £38.88 right now!

Originally released in the 70s, the 2600 (AKA VCS) brought the concept of adding and playing different games to the masses, and the Plus model is a modern-day take with HDMI output. It can even play the original cartridges from the 70s and 80s.

If you don't mind spending a bit more, you can even opt for the reissued Atari 7800 Plus. It too can play 2600 games from yesteryear or modern releases, but can also play 7800-specific games. It's now just £84.99 for Prime Day.

Crisp on the go

Ninja has a whole host of amazing deals available through Prime Day, but the one that stands out most for me (news ed Rik) is the Ninja Crispi Portable Air Fryer.

As I'm soon to head on a camping trip, the portability of the Crispi makes it a very attractive addition to my holiday gear. And at just £124 – a drop of 31% – I don't think I can go far wrong.

It air fries and can even roast, yet doesn't take up much space and provides its own glass containers for serving. Nice.

Don't forget to look elsewhere

While Amazon's Prime Day sales are jam-packed with 1,000s of great deals, you should also consider shopping around as other retailers offer similar or even better bargains at this time.

Take the Sony DualSense Edge pro controller, for example. It's slightly discounted on Amazon, but EE has actually got a far better deal right now.

Usually £199.99, EE is selling either white or black version for just £169 – more than £30 off!

Audiophiles save £1,500K on High-Res playback

If you're really into high-end Hi-Fi and audio, there are some truly mind-blowing deals for you.

For example, audiophile brand Astell&Kern has slashed a mighty £1,500 off its top quality Hi-Res Audio music player and desktop amp bundle, with the A&K CA1000T reduced from an original £2,299 to just £799 for Prime Day.

It's technically portable and battery powered too, so you can take it on your travels.

Save on a Samsung

With Samsung set for its latest Unpacked presentation tomorrow, there are plenty of opportunities to save on its existing products.

One of those is the flagship Samsung Galaxy S25 Ultra, with an amazing Prime Day deal on the top end 1TB model that'll save you a mammoth £300.

You can get the Android phone in any colour way – titanium black, grey, silver blue or white silver – for just £1,249. It usually costs £1,549.

Apple Watch Series 10 under £300

This is one of the best Apple deals so far. You can pick up the current Apple Watch Series 10 model from just £295 for the 42mm case or £325 for the 46mm case. That's up to 26% off the list price, and makes this an absolute bargain.

Blink and you might miss it

The new Blink Outdoor 4 Camera is currently 52% off on Amazon, taking it down to just £30.99 for this excellent outdoor camera. If you are looking for an outdoor security system, this is a very affordable way to do it.

Celeb picks from Sam Ryder and Jill Scott

Celebrities are having their say on the best deals for Prime Day. According to Amazon, British musician Sam Ryder and footballer Jill Scott shared their top 10 lists below. Among others, Sam picked the Marshall Action III Bluetooth speaker, with 31% off, and the Yamaha F310 acoustic guitar with 18% off. Jill picked the Garmin Vivoactive 5 smartwatch with 33% off and the Oura Ring 4 with 19% off. Full lists below.

Sam Ryder's top 10

• Bulk Protein Powder
• Marshall Bluetooth speaker
• Nutribullet Blender 600 Series
• Philips Air Purifier 600 Series
• Sony Noise Cancelling Wireless Headphones
• Star Wars LEGO set
• The Legend of Zelda LEGO set
• The Lord of the Rings LEGO set
• TRESemme Fast Dry Hair Dryer
• Yamaha F310 Acoustic Guitar

Jill Scott's top 10

• Beats Fit Pro Noise Cancelling Earbuds
• ELEMIS Pro-Collagen Cleansing Balm
• Garmin Smartwatch
• ghd Hair Straighteners
• Lay-Z Spa Paris Inflatable Hot Tub
• Ninja Thirsti Water Bottle and Flask
• Nutribullet Blender 600 Series
• OURA smart ring
• Stanley Travel Mug
• Waterpik Water Flosser

Big screens, big deals

There's some great deals on TVs now coming through on Amazon with a wide range of sizes and budgets. For something cheap and cheerful, how about the 32-inch LG LQ, now 63% off at £129.99. Looking for big screen energy? How about the Samsung Q60D 85-inch QLED TV, now 47% off at £959. Or if you want premium, try the LG Evo C4 77-inch OLED, now 38% off at £1599.

A tablet for under £85

These days, there's not much you can do on a laptop that you can't do on a tablet. So when you can pick up a brand new 10-inch tablet for under £85, it's worth taking note. The Amazon Fire HD 10 is currently 43% off, taking its price down to £84.99. For that you get a 10.1 inch HD screen, 3GB RAM and 32GB of storage – expandable to 1TB using a microSD card. There's also a front facing 5MP camera for video calls and up to 13 hours of battery life.

Driving the prices down

If like me, you're a big fan of racing games, a proper racing wheel for your computer or console will change the game. The Logitech G29 is one of the staples of racing games and comes in either PlayStation/PC or Xbox/PC versions. Right now it's reduced from £259 to £170 saving 34% on the list price and making this all the more appealing. Treat yourself!

New deals expected at midnight

Amazon are dropping new deals at midnight every night of the Prime Day sales, so if you're still looking for some deals, hold on until then. It does mean that some of the current deals will also run out, so if you have found a deal you like, don't hang around. The days of keeping everything in your basket until the final hours have gone.

Day Two: Beauty and self care

It's the second day of the Prime Day sales and we have new deals that dropper at midnight. Amazon is theming its Deal drops this year and while yesterday was Tech, today is beauty and self care. So what's looking good so far?

Well, you can pick up the Oral-B iO2 electric toothbrush for £49.49 – that's 63% off. There's the Philips 8000 Series hair dryer down to £129.99, which is 48% off, and the Shark CryoGlow LED Face Mask now £238.49, which is 21% off.

Look up this deal with a very mini price

Now here's a deal that you'll want to grab before it flies off. The DJI Mini 4K Drone combo is 21% off, taking it down to £259. This comes with two batteries to give you twice the flight time. Or you can opt for the single battery DJI Mini 4K set, which is 16% off, now £225. This is a limited-time deal though, so be quick.

Weber tools drop

These Weber tools just took a huge dip in price. The 3-piece Weber tool set is now 39% off costing you £36 – yesterday it was 18% off.

Meta bargains

If you're looking to get into some VR gaming, the Meta Quest 3S is now 18% off, taking the price to just £237. That includes 3 months of Meta Horizon+ membership and 128GB storage.

What are the biggest discounts this year?

If you're all about saving, you might be interested to know which products have the biggest discounts in this year's sale. Purely on percentages, it's most books, with some hitting 90% off. However, if you look at the bigger ticket items, the results might surprise you.

You can get 75% off a Microsoft 365 annual membership, with Norton 360 included – now just £47.99. There's 69% off this Braun Men's watch, now £50.40, and there's 68% off the Oral-B iO5 electric toothbrush, which is now £89.99. I do wonder who actually buys an electric toothbrush at full price though.

Cheap cloud storage

You want 6TB of cloud storage for £49.99 per year? That's £4.13 per month. Right now you can get a Microsoft 365 Family subscription for 52% off on Amazon, which comes 6TB of cloud storage. Read the full story for how to access all 6TB.

Mattress deals

Amazon isn't particularly known for its mattress sales, but they exist on the site, and so there are mattress deals to be had this Prime Day. The Silentnight 2000 Pocket Gel King-size mattress is 29% off, at £558. It's also available in single, double and super-king but there's not the same discount.

If you want to see more discounts on mattresses, take a look at our Mattress Deals page.

Essential charging for less

This Belkin BoostCharge Power Bank 20K with Integrated Cable is 38% off right now, taking the price down to £21.84 for this excellent portable charger. I use one of these all the time and having the cable built in is a lifesaver.

Projecting a discount

XGIMI has a range of projectors to suit most users, from portable options to large short-throw cinema offerings. Its latest MoGo 4 Laser battery-powered model was released only a few weeks ago but is currently 15% off for Prime Day. If you want something higher end, the gorgeous XGIMI Horizon Ultra 4K has just dropped in price again, taking the price down to £1099 – that's 30% off the list price.

Treat yourself to a tipple

As well as all the fitness, tech and smart home products available in the Prime Day sales, there are also some amazing bargains on quality booze.

Indeed, I often make use of Prime Day to restock my drinks cabinet – often with bottles that are usually a lot more expensive.

One I can heartily recommend is Jack Daniel's Single Barrel Select Tennessee Whiskey. Normally around the £50 mark, this smoother, more delicate JD release is just £33.23 – almost 30% off.

Want a pizza the action?

Ninja has a stack of deals available this Prime Day, with many listed elsewhere on these pages, but if you're a pizza connoisseur, this one might be what you were most looking for.

The Ninja Woodfire Electric Outdoor Oven doesn't just bake a perfect pizza, thanks to its electric temperature control and use of wood pellets for flavour, it comes with a host of other cooking options.

It's also now available with a great 20% off the usual price of £349.99, making the sale price of £279.99 lip-smackingly tasty.

A Samsung Galaxy Z Flip 7 deal already?

It's only just been announced but Amazon has already slapped a Prime Day deal on the Samsung Galaxy Z Flip 7. It's available to pre-order in Jet Black, Coral Red or Blue Shadow with 17% slashed off the final price.

That means you can get the 512GB version of the brand new flip phone for just £949 – reduced from £1,149.

Supersize your OLED TV

Hi, News Ed Rik back for day three of (the now oddly named) Prime Day and my favourite pick of the Prime Day deals so far has to be on the LG C4 OLED TV.

LG is the longest standing OLED TV maker and that experience results in some of the best televisions available to buy today – especially when they're at these sale prices.

And if you're looking to really push the boat out and supersize your TV, its 77-inch LG C4 OLED TV model is now available with £1,000 off the retail price. Wow.

Formula One x Lego at fantastic prices

While there's a lot of attention on Lego Star Wars this Prime Day – such as the Lego Millennium Falcon deal that seems to be perennial – I'm more interested in the new F1 range, especially considering they are now at pocket-money prices.

Take the latest Lego Speed Champions McLaren, or the Mercedes-AMG F1 W15 – both are just £14.99 right now, down from £22.99 apiece.

You can even get the Lego Icons Williams Racing FW14B car with a Nigel Mansell minifigure with 29% off. That's moustache-tastic!

Go Pro with your next PS5

Although Amazon doesn't have a PS5 Pro Prime Day deal on itself, there are two UK retailers selling the "world's best console" with a very decent discount.

Both John Lewis and Very have their own PS5 Pro deals on right now, with each offering the machine for just £659 – £40 off the usual price.

Big TCL discounts on big screens

TCL has some big discounts on its TVs right now, bringing the price of even its massive screens down considerably. The 55-inch QM8B QLED Mini-LED model is now just £437, which is a 37% saving, while the flagship C855 QLED Mini LED model is £899 for the 65-inch. If you want something really big, the 98-inch version is 33% off, taking it down to £2698.

Cool off in style

Waking up in a furnace of a bedroom this morning, I was more than pleased that Amazon has restocked its portable air conditioners, and some of them are even on sale. This luxury Pinguino model from De'Longhi is 15% off right now, taking it down to a slightly more palatable £679. If you're after something a little cheaper, the JML Air Cooler is also 15% off, costing just £33.99.

Don't overlook the Amazon devices

It's no surprise that the majority of Amazon's own devices are on sale over Prime Day, but for that reason they are often some of the best deals to buy. The prices of many of the products fall below 50% of the list price, making them extremely good value. One such deal is on the Amazon Fire HD 8 tablet. This 8-inch tablet is now 50% off, taking it down to just £49.99. That's incredibly cheap for a fully functional tablet

28 hours to go

There are just 28 hours left before the Prime Day sale ends. Do you have some sitting in your basket? Stocks are likely to start running out before the sale ends, and if that happens – even if the product is in your basket – you'll miss out. Nothing is final until you checkout out. Some deals this year even have a time limit while they are sat in your basket, so make sure the price hasn't gone back up.

Final Day

It's the last day of the Prime Day sales, which means that all the prices will return to normal at midnight tonight, like some kind of e-commerce Cinderella. Today could see some of the best deals, but could also see deals start to run out. So, if there's something you want, get it quick.

Stocks are running out

We're starting to see deals disappearing now, with some of the best deals all sold out. These are now highly unlikely to return before the end of the sale, so if you missed them , you'll have to wait until Black Friday. If you've been holding off on a deal or have something in your basket, make sure you check out as soon as possible.

Keep your coffee warm

As a lover of coffee (like many) I always make sure I have a mug on the go in the morning. However, through one thing or another, I often find it's gone cold before I get to it.

Well, I did. Since Black Friday I've owned an ALEKX self-heating ceramic coffee mug, which comes with its own heating pad. And it's now part of the Prime Day sales too.

At just £26.06 (down from £32.99) it provides an ideal way to keep my coffee at a constant 55°C – and for hours too, as it's not battery powered. The deal is so good, I've bought another two, and the heating mat doubles as a wireless phone charger, too.

Powerhouse pixie PC

There has been a real rise in the popularity of mini-PCs in recent times, which can double as a games console and desktop workhorse without taking up much room.

That's in no small part thanks to AMD and its Ryzen family of chips – the sort of which you often find in gaming handhelds, like the Steam Deck and Asus ROG Ally.

Amazon currently has a good deal on one particular mini PC – the GMKtec M7 AMD Ryzen 7 Mini PC 6850H, with a decent processor for gaming and a 1TB SSD inside. You can get it for just £408.46 in the last-minute Prime Day deals – that's more than £150 off.