One of the biggest complaints with VR headsets is the appearance. The space age design is a big turn off for many, and it's a fair complaint – you certainly wouldn't go unnoticed wearing one to the shops, for example.
We have seen attempts to change that. The Apple Vision Pro launched earlier this year, utilising a pass through which showed the users eyes on the front of the device. Whether that's more or less of a dystopian fever dream is up for debate, but they're certainly trying.
Then you have the Ray-Ban Stories. Granted, this is no VR headset. The features on this device are much more refined than you'd find on something like a Meta Quest Pro, for example. There's no gaming or web surfing. Instead, you get a camera for snapping images and videos, and audio playback for music and calls.
What it does nail is the look. There are two cameras mounted on the sides of the lenses, but you'd be forgiven for missing them at first glance. Instead, you just see a timeless, stylish pair of Ray-Ban sunglasses – much more socially acceptable than other forms of face-mounted technology.
And they've been a total flop.
According to the Wall Street Journal, Meta had shifted around 300,000 units up to February this year, but only around 10% of those were actively used. Users pointed to issues with connectivity and battery life among the top reasons why they'd stopped using their devices.
That hasn't stopped Meta from pursuing them, though. According to Engadget, an updated version of the Stories is expected next Spring. And I'm really excited by that prospect.
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Ray-Ban Stories isn't a bad product. In fact, the concept is very good – you can capture media from a first-person perspective, without having to be buried in a phone. It's a dream for content creators.
Plus, the built-in audio is perfect for listening to music on the go. If you're in a busy area – wandering through a city, for example – you don't want to be completely unaware of your surroundings. With these, you can listen to your favourite album, while still being alert.
If Meta can refine the design to improve on some of those issues, I think this could be a really strong offering. Down? Certainly. But definitely not out.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.