Welcome to T3's guide to the best Apple deals, bringing you the lowest prices on Apple's delicious smorgasbord of current products. 2021 has been a great year for Apple fans, with updates to almost all of the company's key products, many with major upgrades.
Of course, if one of these new products is tempting you, it'd be nice to save some money when buying it, wouldn't it? That's exactly what this guide is for – to help you find the current best price on all of Apple's key products. You can skip straight to the kind of product you want, and the prices are updated automatically, always showing you the cheapest option from all the biggest retailers.
More people than ever will be buying online rather than in-store this year, for obvious reasons, and the stores know this too, and will definitely want to offer something to tempt you to shop with them instead of their rivals, so we've already seen some great discounts this sale season.
Today's best Apple Black Friday deals
Apple AirPods (2nd Gen): was £119, now £99 at John Lewis
With £20, this is basically as cheap as AirPods have ever been. Apple's headphones have been phenomenally popular since launch, and this price makes them a more tempting gift than ever.
Apple MacBook Air (M1, 2020): was £999, now £899 at Amazon
Save £100 off the official price of the latest MacBook Air, with the ridiculously powerful M1 processor. Despite being thin and totally silent (it has no fans at all), it's future-proofed thanks to having a fast 8-core processor. The screen quality and speakers are also great, and it has a comfortable full-size keyboard, as well as excellent battery life.
Apple AirPod Pro: was £239, now £199 at John Lewis
Save £40 on the newly updated AirPods Pro, which now have a wireless charging case that works with Apple's MagSafe charger. The sound quality of these wireless headphones is great, the noise-cancellation is excellent, and they're packed with smart features for iPhone, including a way to locate them when misplaced as well as awesome 3D audio.
Apple Watch Series 6, aluminium: was £409, now £279 at Amazon UK
Save up to £130 (32%) on the excellent Apple Watch Series 6, in fetching red, with a lightweight aluminium case. The price here is for the 44mm version, but it's also available in the smaller 40mm version. It's a fantastic smartwatch, with an always-on screen, ECG and pulse ox sensors, and super-smart software.
Apple iPad Mini (newest gen): was £479, now £459 at Amazon
This £20 saving might not a huge Black Friday blockbuster, but remember that this new iPad just came out, so any discount at all is great. It features the super-fast Apple A15 processor, a beautiful high-res display, a super-sleek design, great stereo speakers, and support for Apple Pencil 2.
Apple iPad Pro 12.9-inch (2021): was £999, now £949 at John Lewis
This is the latest and greatest iPad Pro 12.9-inch, featuring a ground-breaking mini-LED HDR display – it's the best screen on any tablet. Ever. There's no better tablet for watching video – and with Apple M1 processor inside, this is also more powerful than all but the most expensive laptops. The £50 saving is as good we've seen on this model so far.
Apple AirPods Max: was £549, now £399 at Appliances Direct
Save £150 and get yourself the best headphones Apple has ever made. These are astonishing over-ears with superb integration with your Apple devices, excellent noise cancelling and beautiful, involving sound, and at this price they're incredibly attractive.
Best iPhone deals
Apple has only just launched the new iPhone 13 models, so we wouldn't expect to see huge price reductions there in general, but you might see some cut-price deals from smaller networks looking to make a splash, or some bigger networks offering better-value bundles at the same price – doubling the data, say, or throwing in free headphones.
The iPhone 12 and iPhone 11 have come down in price officially, so there may well be further price cuts there – and the iPhone 12 Pro was discontinued, so keep your eye out for big price drops on the remaining stock of those handsets, which could make for a fantastic deal.
Now that the new iPhone SE has been out for a while, there's a great chance of that having some great deals as well – again, probably more with a drop in up-front costs or better-value contracts than a straight price cut.
The best iPhone 13 & iPhone 13 mini deals
The best iPhone 13 Pro & iPhone 13 Pro Max deals
The best iPhone 12 & iPhone 12 mini deals
The best iPhone 12 Pro & 12 Pro Max deals
The best iPhone 11 deals
The best iPhone SE deals
The best iPhone XR deals
Best Apple Watch deals
The Apple Watch has been a colossal hit, especially in the time since Apple has been able to offer cheaper model (and when it's included in sales, of course). With the Apple Watch Series 6 and Apple Watch SE released in the second half of 2020, we're sure some stores will be keen to cut a cheeky 10% or so off the price of those – especially some of the more premium options – to get some attention.
But the real prize this year might be the Apple Watch Series 5, which is still a fantastic option overall, and has been discontinued by Apple, so the remaining stock could go for really cheap prices.