Amazon Kindle Fire HDX 7-inch review
- New design
- Mayday app
- Closed ecosystem
- Blue tint on new display
The Amazon Kindle Fire HDX is the brand-new tablet from the company that arguably started the eReader craze with the original Kindle.
Since then Amazon has faced increasing rivalry, not least from the arrival of affordable, powerful Android tablets such as the new Google Nexus 7, and then of course there’s Apple’s own take, the iPad Mini Retina.
Despite this the company has continued to thrive against the unending competition. Of course it helps that Amazon’s own media content offerings are on par with Apple’s and arguably better than Google’s.
Amazon’s confidence in its content is evident in the Kindle’s business model which makes a loss on the hardware but instead makes back all the profits thorugh content consumption.
It’s a brave move that appears to have paid off and Amazon clearly has plans to stick by it. This approach is even more evident in this latest range with the flagship Kindle Fire HDX, a 7-inch replacement to the original Kindle Fire, which boasts an above-HD display and powerful quad-core innards.
Amazon Kindle Fire HDX: Size and build
The first thing you’ll notice when you pick up the Kindle Fire HDX is the immediate change in design, instead of the smooth matte surfaces you’d find on the original Kindle Fire, the HDX is all angles and contrasts with a smooth matte back now joined with a glossy metallic top containing the speakers.
It’s a bold look and we like it. The angular design helps give the appearance of the HDX being much thinner than it actually is (9mm if you’re wondering).
It’s also pretty light, weighing just 311g, ok so it’s not as light as the new Nexus 7 but it’s still more than easy enough to hold in one hand and watch movies.
Check out our Amazon Kindle HDX hands-on video:
On the back you’ll find that Amazon has taken a similar approach to the LG G2, as the HDX’s power and volume buttons are actually on the back of each side rather than protruding out the side. It takes a bit of getting used to but eventually we got the hang of it and after a few days you won’t even notice the difference.
Amazon Kindle Fire HDX: Screen
This is where the ‘HDX’ comes in. Amazon has fitted the new Kindle Fire with its all-new ‘HDX’ display which gives an impressive screen resolution of 1920x1200 at 323ppi on the 7-inch screen (there's also an 8.9-inch version available).
While you may have seen higher pixel densities elsewhere, Amazon has what it believes is an ace card ast the Kindle Fire HDX has 100% sRGB colour accuracy.
It’s an impressive feat and you'll notice the difference straight away. Movies look fantastic while images are rich and vibrant. The easiest way of describing it is by taking an image, pressing the ‘enhance’ button and then viewing everything through that filter.
Sadly though, there is a catch. To create this perfect colour reproduction Amazon had to make some changes to the way it built its display. Normally companies would use white LEDs to backlight their displays, however in order to gain the perfect colour balance Amazon has decided to use blue LEDs instead.
What this means is that when viewing large white screens such as web pages or books you’ll notice the faintest blue tint bleeding in around the display.
We really do mean faintest, it’s barely noticeable, but for those that are going to spend as much time reading as they are looking at films it might be something to note as we certainly noticed it straight away and it did bug us after a while.