Reports this weekend suggest Apple may launch an SDK for its Apple TV set-top box at WWDC on Monday.
BGR reckons the company will open the door to third-party developers to create new video on demand, gaming and news applications, which would boost the paltry array of apps currently available for the device.
If the speculation turns out to be true, it would doubtless be accompanied by an App Store to sit alongside the current Mac and iOS offerings.
Despite a poor selection of apps and services, the £99 Apple TV set-top box does have its unique uses, thanks to the AirPlay and AirPlay Mirroring within iOS. It also acts as a portal for iTunes Match and Photostream.
However, aside from the likes of Netflix, YouTube and a few US sports apps, there's little else to occupy UK buyers. There's no Sky Go, no iPlayer, 4OD, Lovefilm or any of that malarkey, so the launch of an App Store would be most welcome.
Any launch could also bring clues regarding Apple's rumoured plans to enter the flatscreen TV market with an as-yet-unconfirmed project dubbed iTV.
We'll be covering WWDC live from San Francisco, so keep it locked to T3.com for all of the big announcements tomorrow.