How much? Leaked Xbox Ally X pricing could put the handheld out of reach for many

If Xbox's first dedicated handheld weighs in at these prices, it could struggle for mass market appeal

Xbox ROG Ally X being played by man in blue/purple room
(Image credit: Asus / Xbox)
Quick Summary

Alleged pricing for Xbox's forthcoming handheld consoles has leaked.

The Xbox Ally is said to be €599 (around £520 / $700) and the more powerful Xbox Ally X could weigh in at a staggering €899 (£780 / $1,050).

We still don't know when they'll arrive – save for "holiday 2025" – but more details on Xbox's first dedicated gaming handhelds have been leaked.

Pricing for both the Xbox Ally and Xbox Ally X has reportedly been revealed "by mistake", and it doesn't make for great reading for those on tight budgets.

According to Spanish site 3D Juegos, prices for each of the consoles appeared in Google product boxes a couple of days ago. Listed as coming from an "Asus Store by MacMan", which is an official Asus outlet in Spain, they suggest the handhelds will be priced at the upper end of the market.

The standard model – the Xbox Ally – is revealed to be €599 (around £520 / $700 at today's exchange rate). The more premium and powerful Xbox Ally X is said to be €899 (£780 / $1,050).

Screenshot of leaked prices for the Xbox Ally and Xbox Ally X handhelds

(Image credit: 3D Juegos)

If true, the latter will be considerably more than the top-end Steam Deck OLED, although it's similar to the price of Asus' 1TB ROG Ally X currently available today.

The 1TB version of the recently-released Lenovo Legion Go S running Steam OS is priced a fair bit lower – around the £600 mark.

To be fair, both of the new Xbox handhelds do have some impressive spec, with the AMD Ryzen Z2 A processor and 16GB of LPDDR5X RAM powering the standard Ally, and the Ally X upping the ante with 24GB of RAM and the AMD Ryzen Z2 Extreme, but putting both out at premium price points sits a little at odds with Xbox's previous console strategy.

Yes, the Xbox Series X is a pricey machine for a games console, but it's still considerably cheaper than the rumoured Ally X. And the Xbox Series S was devised as an entry-point to this console generation – you could hardly call a £500+ Xbox Ally entry-level in the handheld field.

Of course, these are just leaked prices that might not actually turn out to be accurate. They've disappeared from being listed online and may just have been the retailer's own estimates.

Let's hope so. Otherwise Xbox might just have a hard sell in its (literal) hands.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.

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