Meet the incredible luxury 8K TV with the price tag of a Porsche

Bang & Olufsen's luxe 97-inch 8K TV looks a million dollars, but you can have one for just £50,650

Bang & Olufsen Beovision Harmony 97 inch TV
(Image credit: Bang & Olufsen)

The best 8K TVs aren't cheap, I know. But if you thought our current favourite, the Samsung Q900B Neo, was a bit of a stretch, the latest in designer brand Bang & Olufsen's Beovision Harmony range is a little bit more expensive. Roughly forty-seven thousand pounds more expensive, in fact.

The new 97-inch version of the Bang & Olufsen Beovision Harmony falls firmly into "if you have to ask, you can't afford it" territory: it's £50,850, which is close to the price tag of a brand new Porsche Macan. But then, if you bought the Porsche it wouldn't have a 97-inch 8K OLED panel in it. And it wouldn't sound as good either.

What's so great about the 97-inch Beovision Harmony TV?

Bang & Olufsen is famed for its luxurious products and interesting design, and this TV is no exception: its new, motorised wood and aluminum speaker covers glide apart to reveal the largest LG-made OLED on the market, so you can expect some typically stellar picture quality. In addition to the Black Anthracite, Natural Aluminium and Gold Tone finishes, you can also take advantage of Bang & Olufsen's Atelier service to get your own customised bespoke design.

It's an incredible piece of engineering, and while I haven't had the chance to experience one of these TVs myself my colleagues at What Hi-Fi have; testing the 77-inch version they were wowed by the butterfly-style speaker movement, the picture quality and the impressively powerful audio output. But of course, it is an awful lot of money and the 97-inch model is awfully big – so if it or its price tag is a little too big for you then there are slightly more modest and more affordable options in the range: the 65-inch in Grey Melangé is £14,650 and the 77-inch in Oak Wood is £19,050. 

Carrie Marshall

Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series. When she’s not scribbling, she’s the singer in Glaswegian rock band HAVR (