Best Prime Day TV deals 2023: the best prices on 4K, OLED & QLED TVs

What TVs will have the best deals and prices in the Amazon Prime Day sale 2023?

Amazon Prime Day 2023 TV deals
(Image credit: Future / LG)

Amazon Prime Day Big Deal Days is the second Prime Day event of the year, and a new pre-Black Friday sale from Amazon. With it set to start tomorrow - as you can see in the best Big Deal Days round-up.

We've already seen some amazing prices on almost every kind of product, but it's TVs that have seen some of the biggest price cuts. In July there were plenty of deals on top brands, alongside accessories like Fire TV Sticks and Echo Dot speakers, so expect more again this time around.

Browse TV deals at Amazon

Even in the build-up to the sale, Amazon already has some of the best TV deals on the market and we expect deals and discounts on 4K, 8K, OLED, QLED and smart models from the top TV brands, including Samsung, LG, Sony, Toshiba, Hisense and many more to keep rolling in. 

Amazon Prime Day TV deals

55-inch Amazon Fire TV Omni: was £749now £449.99 at
Save 40% –

55-inch Amazon Fire TV Omni: was £749, now £449.99 at
Save 40% –
A star pick of the Amazon Prime Day sales, this Amazon Fire TV has £300 off its usual price. It's laden with features, too, offering 4K resolution and high dynamic range (HDR) pictures, a built-in easy-to-use smart interface with access to all your favourites, and Alexa voice control too. It's similar to the best Samsung TVs, thanks to its QLED panel, and is a great buy this Prime Day. 

LG C2 OLED 43-inch: was £1399 now £999 at Amazon

LG C2 OLED 43-inch: was £1399 now £999 at Amazon
Our best TV for most people at a brilliant price, this LG C2 OLED is a class-leading TV that blows away most challengers. If anyone knows about OLED, it's LG. And this is a mega deal.

Hisense A6 55-inch 4K TV: was £549now £359 at

Hisense A6 55-inch 4K TV: was £549, now £359 at
When reviewed in 2022, we praised this big screen for being a bit of a bargain, so now it's only even better value. Great 4K picture (albeit without the highest contrast on the market) leads the way, while HDMI 2.1 ports ensure decent gaming capabilities, and eARC ensures that any additional soundsystem will connect up and play nicely with any inputs. Lovely stuff - and a great deal at this size and price point. 

LG LED UQ75 43-inch 4K Smart TV: was £479 now £328 at Amazon

LG LED UQ75 43-inch 4K Smart TV: was £479 now £328 at Amazon
If you're after a 43in model, this 4K LG set is a solid choice at a strong price. A WebOS Smart TV, it actually offers a great platform for all your favourite streaming apps. 

Samsung BU8000 55 inch: was £729now £579 at Amazon

Samsung BU8000 55 inch: was £729 now £579 at Amazon
This is a bargain price for a 55in 4K TV. It also features full Alexa support and apps for all your favourite streaming services. 


HiSense 55A6BGTUK 55-inch: was £549 now £359 at Amazon
A bargain price for what was already one of the best value 4K TVs. This TV has 4K UHD, Alexa support, Game Mode and Dolby Vision support.

Toshiba UF3D 65-inch Smart Fire TV:was £549now £449 at Amazon

Toshiba UF3D 65-inch Smart Fire TV: was £549 now £449 at Amazon
Utilising Amazon's Fire TV system, this Smart TV has access to all your favourite streaming services. With 4K HDR and Dolby Atmos, this TV looks and sounds great.  

Hisense A6 43" Smart TV: was £429now £279 at Amazon

Hisense A6 43" Smart TV: was £429 now £279 at Amazon
A 43" UHD Smart TV at this price is an exceptional deal, especially if you're looking for a bedroom TV. With Dolby Vision and DTS Virtual X-certified sound, you can't go wrong for this price.

LG OLED A2 55-inch 4K Smart TV: was £1699

LG OLED A2 55-inch 4K Smart TV: was £1699 now £799 at Amazon
A massive 57% off a 55-inch 4K OLED from one of the top brands isn't something you see every day. This LG display also doubles as a smart TV so features access to all of your favourite streaming apps as well.

Samsung 55-inch QN90B Neo QLED 4K: was £1,599now £959.99 at Amazon

Samsung 55-inch QN90B Neo QLED 4K: was £1,599 now £959.99 at Amazon
Another great 4K smart TV, with its own HDR and 4K processor alongside AI-powered upscaling to ensure the best possible picture. This 55-inch Samsung is also a great choice for gaming with a 100Hz refresh rate and "super ultrawide gaming view". 

Buying Tips: How to find the best Prime Day TV deals

Whatever you're looking for in a TV there are some sure-fire ways to find the best TV deals even after Prime Day. By following these tips and our nose for a great deal, you can cut the costs on a new TV, plus you can spend a little more on any extras. Alongside our buying advice, we've also put together a handy guide on the 5 mistakes everyone makes on Prime Day so you can avoid doing the same, even outside of Prime Day.

Consider the size

Before you start shopping, it’s important to decide exactly what you want and need from a TV, including its size. The screen size makes a huge difference in the overall cost and picture quality of the TV. TV sizes start at around 43-inches and go up to 85-inches, and bigger sizes have higher prices. If you’re trying to save money, we suggest going for a smaller size like 43-55 inches which will see the biggest price drops.

Use price-checking tools

One of our biggest tips when shopping any sale is to not be distracted by the discount. Product makers and manufacturers will advertise their products with huge percentage discounts during the event, but these can be artificial, based on RRP or will show off a recently inflated price. This is especially the case with TVs as they’re more expensive than other products. To compare the price at other retailers or the cheapest price it’s ever been, we use price tracking tools like to see how much that product has retailed for in the past.

Shop refurbished

Another way to shop the best TV deals is to consider a refurbished model. A certified refurbished device refers to something that’s been fixed and renewed by the manufacturer or third-party to bring it back to like-new conditions. Refurbished models are cheaper than the original product price but there may also be huge deals on refurbished, second-hand and open-box devices in the Amazon Warehouse. Refurbished TVs are extremely trustworthy and not only can you save tons of money, but you’re sure to prolong the devices’ life and prevent it from entering landfill, a win for you and a win for the planet.

For more money-saving tricks, check out our guide on how to save money on TVs, including bills, care and shopping tips. 

Mat Gallagher

As T3's Editor-in-Chief, Mat Gallagher has his finger on the pulse for the latest advances in technology. He has written about technology since 2003 and after stints in Beijing, Hong Kong and Chicago is now based in the UK. He’s a true lover of gadgets, but especially anything that involves cameras, Apple, electric cars, musical instruments or travel.

With contributions from