It's not often we feel sympathetic for one of the biggest companies in the world, but spare a thought for Apple. To say that there are high expectations for its upcoming mixed-reality headset would be a massive understatement. It doesn't help that we're just a matter of weeks away from the official release date of a product that has been described by Apple as "the most advanced personal electronics device ever" no pressure.
As Apple attempts to bring something normally seen as for enthusiasts only (VR/AR headsets) into the mainstream, and with a $3499 price tag to boot, you can't blame them for starting with smaller numbers. Especially when you consider the likes of Google Glass never caught on and the high manufacturing costs involved.
For those who are unsure if the Vision Pro is for them, and given the price tag, the in-store experience and demonstrations is going to be massive. There have been reports that Apple will in fact only sell the headset in-store because of the time required to fit and demonstrate the device to customers. You could struggle to find one initially. According to renowned tipster Min Chi Kuo Apple will only produce between 60,000 to 80,000 for the second of February, which given the excitement will probably sell out pretty quickly even with the high price.
Given how new and complicated the Vision Pro is, there is bound to be some element of refinement and teething troubles. I'm sure Apple has done oodles of beta testing but going into a full release is a big step.
You can only launch a new product once, so it has to go well to begin with. Having said that, it's hard to have another 'iPhone moment' if people can't go out and buy one. I expect we may quickly be in a situation similar to the launch of the PS5 where they become like gold dust (or you could even get a gold headset).
Upgrade to smarter living
Get the latest news, reviews, deals and buying guides on gorgeous tech, home and active products straight to your inbox.
Andy was T3's Tech Staff Writer, covering all things technology, including his biggest passions such as gaming. If he had to save one possession from a fire it would be his PlayStation 5. He previously worked for Tom’s Guide – where he got paid to play with ChatGPT everyday. When it comes to streaming, Andy will have his headphones glued in whilst watching something that will make him laugh. He studied Creative Writing at university, but also enjoys supporting his favourite football team (Liverpool), watching F1, teaching himself guitar, and spending time with his dog.
-
Netflix's new sci-fi with Stranger Things star has something for all the family
The Electric State, starring Millie Bobby Brown and Chris Pratt, is coming to Netflix in March 2025
By Mike Lowe Published
-
I review electric toothbrushes for a living and these are the 3 best deals on Amazon this week
If you're looking for a new electric toothbrush, you've come to the right place
By Lizzie Wilmot Published
-
Apple's cheaper Vision Pro is still on the cards – but will it cut the mustard?
Rumours suggest a lesser build quality and removed features can be expected
By Sam Cross Published
-
Apple Vision Pro just got a load of new reasons to justify that cost
Some of the extra content coming sounds incredible
By Britta O'Boyle Published
-
I tried Apple's Vision Pro and I wasn’t quite expecting this
Here’s what you don’t know about Apple's mixed-reality headset until you try it
By Mat Gallagher Published
-
“Hey Siri, will Apple Intelligence come to Vision Pro?” Yes, but not yet…
Apple's AI tools are coming to a headset near you, just not yet
By Britta O'Boyle Published
-
There's an Apple Vision Pro rival coming that could be more suited to everyday use
The Rokid AR Lite glasses look more like... well... glasses
By Rik Henderson Published
-
Apple Vision Pro just got a whopping free upgrade which is going to change your photo library forever
The announcement was just made as part of VisionOS 2 at WWDC 2024
By Sam Cross Last updated
-
Apple Vision Pro UK release date and price confirmed – here's when it'll be available globally
Apple is finally ready to release its mixed reality headset outside the US
By Rik Henderson Published
-
When will a cheaper Apple Vision Pro be available?
Don't expect an Apple Vision Pro 2 or entry-level headset just yet
By Rik Henderson Published