Amazon Prime Day 2019 | July 15 & 16 | These are the best deals

Your complete guide to Prime Day 2019: when it starts and the best Prime Day deals

Best Amazon Prime Day 2019 deals
(Image credit: Amazon)

The Amazon Prime Day 2019 date is official: this year it will be the longest 'day' ever, lasting 48 hours over July 15 and 16. It's the fifth Amazon Prime Day since it first started in 2015 and with less than a month to go to the event, the early deals have already started.

Prime Day is Amazon's way to reward Amazon Prime customers and to tempt new customers to sign up for the service (you can get a free Amazon Prime trial) and in this annual event, Prime customers get exclusive deals on a wide range of items.

Jeff Wilke, Amazon CEO Worldwide Consumer says: "Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen."

This year’s Prime Day sale is available to Prime members in eighteen countries: the UK, US, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and – new this year – United Arab Emirates.

Whether you're after a new 4K TV, smart home upgrades such as Philips Hue bulbs or an Amazon Echo device, a new coffee machine, hair straighteners, games consoles, audio equipment or cookware, Amazon Prime Day will have what you're after. It's like a big Black Friday event before the actual Black Friday which lands in November every year.

When you're shopping during Prime Day, the key thing to do is shop smart, and don't buy a load of old junk, just because it's going cheap. We'll be able to help you there as we'll be scouring Amazon for the very best deals from now and throughout the Prime Day period and adding them to this page.

When is Amazon Prime Day 2019?

This year Amazon Prime Day will run from 00:01 on Monday July 15 until 23:59 on Tuesday July 16, bringing two whole days of bargains. Here's how Amazon announced the date.

What are the best Amazon Prime Day 2019 deals?

This year, Prime Day will offer more than one million deals globally and when Amazon officially announced Prime Day 2019 on 25 June it immediately released a couple of early deals.

In the UK, Amazon is offering refurbished 1st Gen Echo Show devices for £100 off to Prime members, which brings the price down from £179.99 to £79.99.

In the US, you can get the Toshiba 43LF421U19 43-inch TV Fire Edition for a massive 40% off right now. That offer runs until 30 June.

US Prime members can also save up to 40% off the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) Kit – the lowest price ever at just $99.98, saving $89.42.

Other US Prime Day exclusive deals will include:

  • Nickelodeon is launching 24 new JoJo Siwa products exclusively for Prime members – including a scooter, roller skates, bow bundle and a fashion line.
  • Customized Levi’s Iconic 501 for him and Levi’s 721 High Rise for her by Pro Football Player, Sterling Shepard, and model, Chanel Iman Shepard.
  • Special-edition electric bike from Schwinn.
  • Limited-edition natural canvas tote from FEED.
  • Moon and Back by Hanna Andersson – a soft, organic cotton clothing range for babies and toddlers.
  • Jabra Elite85h wireless headphones, with SmartSound audio technology, Alexa built-in and up to 36 hours of playtime.
  • iOttie Easy One Touch Connect smartphone car mount, featuring Alexa.

And from 28 June to 18 July, Prime members will be able to rent or buy blockbuster movies and get up to 50% off.

To give you an idea of what else to expect, last year we saw lots of Prime Day tech deals – heavy discounts on mobile phones, Amazon devices such as the Echo Show and Echo Dot, games consoles and 4K TVs. We also saw discounts on body grooming essentials, cookware, mattresses and much more.

This year Amazon has promised "incredible deals on Amazon devices – and the biggest Prime Day deals ever on Alexa-enabled devices".  We'll probably start to hear about those reductions on Amazon's own devices and services in the week leading up to Prime Day and then there will be a rush of deals for the 48 hour period that is Amazon Prime Day itself.

Amazon makes a lot of devices now, so if you're looking to buy any of the items below it's almost certain that you will be able to save money on Prime Day. All current discounts are listed below and checked by us daily.

There will also be discounts on Amazon services such as Amazon Music Unlimited, Kindle Unlimited, and Amazon Prime premium video channels, just as there were in 2018. In fact, Amazon has stated that there will be "great deals and exclusive content from Amazon Music, Prime Video and Twitch Prime." As a taster, from 28 June to 18 July, Prime members can rent or buy blockbuster movies at up to 50% off, including Bohemian Rhapsody, Mamma Mia! Here We Go Again, Spider-Man: Into the Spider-Verse, Bumblebee and Venom.

New for Prime Day 2019 are what Amazon is calling "featured Lightning Deals". Amazon says that these deals will include "jaw-dropping prices on top brands", adding: "The featured Lightning Deals will include some of the most exciting products of the year."

We'll have all the best Prime Day UK deals on this page as they go live.

Where can I shop for Amazon Prime Day 2019 deals?

Right here! We'll be updating this article with links to the best Prime Day deals throughout the Prime Day sale period.

Additionally, in the US, you'll be able to browse all the Prime Day deals on the Prime Day page.

In the UK, you'll find Prime Day deals on the Prime Day page.

How do I watch deals on Amazon Prime Day and get the best Lightning Deals?

Every day, Amazon has short-lived deals which it calls Lightning Deals. These can be found on Amazon's Today's Deals page – you'll find a link to it on the Amazon home page. The deals are available, one per customer, until the promotion period for the deal expires or until the number of available products are purchased. For popular deals the products can sell out well before the deal period ends.

Usually, Lightning Deals are available to all Amazon customers, but during the Prime Day sales period Lightning Deals are only available to Prime members. 

That means that to get the best Lightning Deals during Amazon Prime Day you need to a) be an Amazon Prime member and b) be fast. Fortunately, to help you avoid missing out on Lightning Deals that you are interested in you can 'watch' upcoming deals.

To watch a deal, click 'Watch this Deal' in the Upcoming Deals section when you are logged into your Amazon account. Those deals will then be shown at the bottom of the Today's Deals page in a section called 'Deals You're Watching'. If you have the Amazon app on your phone, and notifications are turned on, you'll get a notification on your phone phone when the deal is about to go live.

It's worth remembering that after claiming a Lightning Deal, the item will only be available in your shopping basket at the Lightning Deal price for 15 minutes. If your order is not completed within that time then the promotional discount will expire and your basket will display the normal Amazon price for that item. The advantage to you is that is that if a Lightning Deal is sold out and you join the waitlist for your chance to claim one, some people who see that the deal in their basket has expired will cancel the purchase and then it becomes available for you to snap up at the Lightning Deal price.

What were the Amazon Prime Day 2018 best sellers?

While we don't yet know all of the products that Amazon will be discounting for 2019, we do know some of the best-selling products from Amazon Prime Day 2018. 

Amazon says it sold more than 100 million products in total, with the FireTV Stick with Alexa Voice Remote and the Echo Dot proving especially popular. Additionally, Amazon sold more than 300,000 Instant Pot 6 Qt 7-in-1 multi use pressure cookers.

Some examples of last year's best-sellers are below:

A history of Amazon Prime Day

Amazon Prime Day is when Amazon offers discounts on thousands of products. The first Amazon Prime day took place in 2015 and it's been getting bigger every year, even eclipsing Black Friday in 2017.

It's already big in the US and the UK, and in 2018, Amazon Prime Day also came to Australia, Singapore, the Netherlands and Luxembourg for the first time.

Amazon Prime Day also ran for longer in 2018: a full 36 hours compared with the 30-hour period that it occupied in 2017.

In fact, Amazon Prime Day was so popular in 2018 that some customers had trouble accessing the site. Afterwards, Amazon said that had "some key learnings for next year" so fingers crossed that the site copes with demand.

As for Amazon, while we don't know how much money it made from Prime Day last year, Business Insider predicted that Prime Day sales would be up 40% on 2018 to $3.4 billion in global sales. While Amazon didn't disclose how much it actually made, it did say that Prime Day 2018 was the biggest shopping event in Amazon history with over 100 million products sold – though that may have since been eclipsed by Black Friday 2018.

In total, last year there were more than a million deals worldwide, with 50 percent more Spotlight Deals than there were in 2017.

Those discounts also extended to Whole Foods Market so you could pop along to your local store to get an additional 10 percent off hundreds of sale items, and discounts on select popular products.

Also new for 2018 was what Amazon described as "hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time."

Who qualifies for Amazon Prime Day deals?

To take advantage of any Amazon Prime deals you will need an Amazon Prime account. Prime is Amazon's premium service which offers unlimited one-day delivery on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 or $119 per year. Use the links below to get your free trial (and yes, you can still get the Prime Day deals as a trial customer).

Are Amazon Prime accounts worth it?

As well as having free next day delivery, you also get access to numerous other services including the Amazon Prime Video streaming service. You can also store unlimited numbers of photos and borrow ebooks. If you live in London or some other major cities you also get access to Amazon Prime Now – a one-hour delivery service on a bunch of essential items. You can also join Amazon Family, which means 20 per cent off nappies, if you're into that.

And of course there's the annual Amazon Prime Day with more than 100,000 deals worldwide exclusively for Prime members.

A nice new option for Prime members in the US that was launched earlier this year is Amazon Day. This lets Amazon Prime members choose a day when their orders are delivered, meaning that that they are all delivered on the same day.

So if you buy a lot of items in the days leading up to and through Amazon Prime day, you can opt for everything to be delivered on your chosen Amazon Day, meaning that you only have to wait at home on that one day for your deliveries. It's also potentially greener as it means less delivery trucks being sent to you house and less cardboard packaging to recycle.

To use the new feature, simply select the "Amazon Day" option at checkout and choose the day of the week you want. Then, as you place more orders throughout the week, choose Amazon Day as your delivery option. The items will then all be delivered free on your chosen day.

If you want to try Amazon Prime for free before you make your mind up, you can do that, too. Just cast your eyes to the next paragraph...

Can I get a free Amazon Prime account?

Yes! If you're new to Amazon Prime, you can get a one-month free trial. If you're a student you can get a whole six months free, which is almost worth going back to college for if you're not already enrolled.

Find out more and get your free Amazon Prime trial account.

If you can't wait for Amazon Prime Day to start shopping for deals, then check out Amazon's Daily Deals page to see new offers every day.

Amazon Prime news and updates

3 May 2019: Amazon says that it will expand its one-day shipping to more areas in the US. Apparently, it will expedite its free two-day shipping for Prime members to one-day shipping starting in the second quarter of this year (so it should be available in some areas in time for Amazon Prime Day). There are already one-day, same-day and one- or two-hour delivery options available for Prime members in some areas of the US, but it's the core two-day delivery option which is being upgraded to one-day delivery. In the UK, Prime customers already benefit from one-day delivery for a majority of products.

13 May 2019: Amazon Prime's one-day shipping has now started to roll out in the US. The Verge has confirmed that a new delivery option of 'Prime FREE One-Day' is showing on "various Prime items" on Amazon. There's no mention in the article of which areas now have free one-day shipping, and Amazon did previously say that it would take some time to roll out across the entire country, so while it's great to see it becoming available, it may not be available in all regions in time for Prime Day. If you are a Prime member in the US, simply look for that 'Prime FREE One-Day' label when you're browsing products to see if it's available in your area.

14 May 2019: Amazon is launching a new service called Amazon Counter – a new network of pick up points that allows customers to collect their Amazon parcels in-store at a partner location. In the UK the first high street retailer participating in Amazon Counter will be Next and the service will be available nationwide. The service is available in the UK and Italy. Not only is this a convenient way to get your orders, but Amazon also says it will help local retailers, citing Andrea Locatelli, owner of a store in Italy which took part in the Counter trials, who noted that when customers came in to pick up their Amazon parcels, they would also often buy a newspaper, chewing gum, or small gift. So that's nice. And as you can see, the person in the photo below has bought some new clothes from Next while collecting his order. 

(Image credit: Amazon)

15 May 2019: In attempt to make Amazon Prime deliveries even faster – such as getting Prime packages delivered in the UK in as little as one hour – Amazon has come up with a novel solution, though we're unlikely to benefit from this for this year's Prime Day. The company is offering its employees, including warehouse staff, grants to set up as independent delivery drivers. In the UK those grants are equivalent to three months salary and in the US, employees can apply for up to $10,000 in start-up costs if they are accepted into the programme and leave their jobs, plus three months' pay. The scheme will offer drivers discounts on Amazon branded vans and uniforms and a guaranteed consistency of packages to deliver. "Customer demand is higher than ever and we have a need to build more delivery capacity," said Doug Gurr, Amazon’s UK country leader.

17 May 2019: Could UK Amazon Prime customers soon be offered discounts on food from local restaurants as a Prime benefit, either on Amazon Prime Day or year-round? It's possible as Amazon has just made a large investment in UK food delivery service Deliveroo, so perhaps we'll see Deliveroo discounts just as we see discounts at Whole Foods during Prime Day. The difference is that Amazon wholly owns Whole Foods but it is just an investor in Deliveroo, albeit a big one – while the exact figure that Amazon invested wasn't given, it was the biggest investor in this round of fundraising which raised £450m.

03 June 2019: Amazon Prime members in the US just got a very sweet free gift in the run up to Amazon Prime Day 2019, with the online retailer confirming that now 10 million products are being made available with free one day delivery. Amazon confirmed the news on its official blog, noting that with this most recent expansion of products that qualify for free one day delivery, the offering is now 10 times bigger than when the service debuted back in 2005. Naturally, with Amazon Prime Day 2019 rapidly approaching, it seems like now is a better time than ever to sign up for Amazon Prime if you haven't already, as now even more amazing products will not just be discounted during the epic sales event, but they will be available with free one day delivery, too.

06 June 2019: A new Amazon Prime Day banner has been spotted on the retailer's official UK site. The banner depicts a man with a smartphone in his hand and a woman wearing a large hat standing in front of blue Prime Day sign. To the left of the screen a rural, mountain setting is shown with an Amazon delivery vehicle driving down a road, and to the right of the picture a colourful town is shown. The full text on the banner reads: "Coming Soon | prime day | Deals exclusively for Prime members". Less than 48 hours earlier a story broke indicating that Amazon Prime Day 2019 is set to begin on July 15, 2019.

07 June 2019: Things are really starting to ramp up now, with Amazon telling its Fulfilled by Amazon sellers that all their products arrive at its fulfillment centers by June 27. The post reads: “Don’t miss out – make sure your products arrive at fulfillment centers by June 27. We want you to have enough inventory for Prime Day!” The post also tells its sellers to review this year's Prime Day guide  “for promotion strategies, sales techniques, and access to social media templates that you can post right away.” To us here at T3 this definitely seems like a line being drawn in the sand by the online retailer in order to ensure that its stock is full when the big sales event arrives. June 27 would be a little over three weeks before Amazon Prime Day is currently thought to kick off.

10 June 2019: Deal hunters looking to get a steal on Amazon Prime Day 2019 will be pleased to hear that Amazon is running a huge Father's Day Sale. The online retailer now has a "Father's Day Gift Shop" and it is stuffed with potential presents from a wide-range of categories including gaming, tech, grooming, style, TV, movies and music and even smart home. And what makes it even better is that many of the prices on these products are Prime Day low, meaning that there are potential bargains to be bagged right now. For example, the awesome PlayStation VR Mega Pack is currently available for only £209 and comes with free delivery, too. After all, the deals don't have to go dad's way now, do they?

Amazon Prime Day 2019

12 June 2019: UK shoppers can now check out all of Amazon's Prime Delivery options on a dedicated web page, with Unlimited One-Day Delivery, Same-Day Delivery, and Prime Now: 1 & 2-Hour Delivery available. This is a useful resource for Prime Day shoppers as it allows you to see which services are available in their area by entering a post code. This page also includes information of Prime Delivery Amazon Pickup Locations, for which Prime members get unlimited deliveries at no additional cost. Well worth a look if you intended to pick up some deals this Prime Day.