Sony has announced its plans to scrap its PSN branding with all PlayStation Network accounts to be renamed later this week.
Having been hit by a number of reputation tarnishing hacks last year in which millions of users saw their personal details accessed, Sony has announced its plans to rebrand all PlayStation Network accounts and services under the banner of the 'Sony Entertainment Network', a move the Japanese tech giant has said is to aid its plans of creating a "global comprehensive network platform of services."
"On February 8, 2012, your "PlayStation Network account" will be renamed a "Sony Entertainment Network account" or a "SEN account," an official statement from the company said. It added the update would occur "in conjunction with Sony Computer Entertainment's PlayStation 3 system software and PlayStation Vita system software updates."
Marking nothing more than a simple name change and service rebranding Sony has reassured user that the demise of the PlayStation Network will not mean a reduced service or drop in access abilities.
"For general purposes, this account change is a change in name only. Your username or password will not change, nor are we asking you to change them," an official Sony spokesperson said.
"This transition is based on Sony's goal to enhance its unique digital entertainment offering. As a series of these activities Sony started last September, PlayStation Network will be aligned with Sony Entertainment Network. This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account."
Are you a Sony PlayStation Network user? How do you find the service and are you in anyway concern by its rebranding? Let us know via the comments box below.