Apple iPad 'fastest-growing game platform' says EA head
Apple iPad 2 troubling the games industry thanks to gaming apps
Apple’s market dominating iPad tablet is currently the fastest growing gaming platform, the CEO of industry developer EA has announced.
As well as holding a controlling stake in the tablet market EA CEO John Riccitiello has revealed that the Apple iPad and iPad 2 is making waves in the gaming sector becoming the fastest growing platform for the games industry in less than two years.
“Our fastest growing platform is the iPad right now and that didn't exist 18 months ago,” Riccitiello announced. "Consoles today are 40 per cent of the game industry, so what do we really have? We have a new hardware platform and we're putting out software every 90 days.”
With EA having already published more than 30 iPad titles Riccitiello believes the tablet industry and Apple’s offering will help progress the games market. He said: "I would argue that there's more to be provided in terms of value for the consumer in micro-transactions and social experiences and driving those better in cross-platform gameplay between a console and a PC and a handheld device and a social network than there is supercharging graphics."
Earlier this month Apple revealed there are now more than 100,000 native iPad apps in the iTunes App Store with games proving the most popular apps with iPad adopters whilst the T3 Gadget Awards 2011 recognised the iPad’s gaming credentials with the Apple tablet making the finals for the Gaming Gadget of the Year award.