While 4K LED LCD TVs can be picked up for a song these days, OLED screens have barely budged from their pricey perch. An impulse purchase they are not – especially since some of the best TVs you can buy are OLED – but cheaper OLEDs are becoming more common, and the Philips OLED754 is a great example.
There are some real bargains to be had these days, particularly when promotions kick in. Philips entry-level OLED is one screen to watch, if you’re after a superior picture without the high-end price tag – that's why we've picked the Philips 55OLED754 as one of the very best TVs for under £1,000.
Look closely, and you’ll spot some cost cutting. The P5 picture engine used here is a generation behind that to be found in the newer Philips 804 and 854 models, due shortly, and the audio is pretty ordinary (no Bowers & Wilkins sonic sophistication here, as in some of Philips' sets), but the telly experience it offers is on the right side of premium, and you also get three-sided Ambilight, the brand’s long-serving mood lighting tech.
The OLED754 is available in both 55- and 65-inch screen sizes – we're testing the 55-inch version here. The LG B9 is probably the nearest competitor, but that model lacks the support for both kinds of HDR, and the illuminating Ambilight.
It’s worth noting that the UK Philips TV brand and US Philips brand are run entirely differently, so there’s no US counterpart to this TV.
- Want to go even cheaper? Here are the best TVs under £500
Philips OLED754 review: Design
When it comes to cosmetics, the OLED754 celebrates perfunctory minimalism. The bezel is regulation thin, surrounding a panel that sits on two edge-place feet. Don’t plan on popping a soundbar directly in front of it, though: there’s virtually no gap ‘twixt screen and boots.
The quality of finish is high. We particularly dig the nice brushed metal effect on the back of the panel.
The remote handset, on the other hand, is rudimentary, made interesting purely by the addition of Netflix and Rakuten TV buttons.
Device hook-up shouldn’t be a problem. We’re served four HDMI inputs, all of which support 4K HDR at up to 60Hz, plus component/analogue AV, an optical digital audio output, and two USBs.
There's no next-gen HDMI 2.1 here, but that's no surprise, and is largely unnecessary anyway, since this TV doesn't support 8K or 120fps or the other features the new connection is intended for.
Philips OLED754 review: Features
Unlike the rest of Philips' OLED fleet, the OLED754 doesn’t use an Android smart TV OS. Instead we get Philip’s own cut-back Saphi platform. Based on Linux, it’s a lot less ambitious, although conversely that works in its favour.
It delivers exactly what’s required of a connected set, namely the leading streaming apps (Netflix, Amazon Prime Video, Rakuten TV, YouTube), plus lesser apps, without undue complication or fuss.
There’s also fully integrated catch-up TV, courtesy of the Freeview Play tuner.
Ambilight will be familiar enough to most. There are no differences between the implementation here and that on more expensive Philips models. You can use it to follow onscreen action, or bathe your walls in a solid colour. And if you really want a light show for the ages, it can be integrated with a Philips Hue smart lighting system.
As for gaming, the OLED754 is borderline OK. We measured input lag at 32.8 mm (1080p/60fps) in its Game picture mode. To put that in context, we generally applaud 30ms or lower.
Philips OLED754 review: Performance
This Philip’s visual allure is obvious as soon as you power up some sources. Not only are blacks perfectly deep, but there’s good near-black shadow detail too. This stops images looking two-dimensional and over inked.
Colour richness, always a strong point for Philips, is pronounced. The screen delivers wide colour gamut imagery that’s often mesmerising. Run some anime in Vivid mode for all the candy.
While at its best with 4K sources (be they streaming apps or UHD Blu-ray), Philips P5 image processor also does a solid, seamless job upscaling HD too.
HDR peak brightness was measured at over 600 nits using a 10 percent measurement window, rising to more than 700 nits with a five percent window. The latter is probably more indicative of how HDR brightness peaks tend to be used – small and generally fleeting. These results are lower than the latest and greatest sets, but are very much in line with its cost.
But here’s the clincher. Philips is also supporting both key dynamic metadata standards: Dolby Vision and HDR10+. It’s also good for HLG, the broadcast HDR standard. Only Panasonic is comparably generous.
The set’s audio performance is good enough for casual goggleboxing. It uses two 8W down-firing mid-high drivers, bolstered by a 24W woofer and passive radiators on the rear. That said, it’s definitely worth investing in one of the best soundbars, or home cinema separates.
Philips OLED754 review: Verdict
If you’re looking for a genuine OLED bargain, then this Philips is it. Image quality is terrific – you’ll need to spend significantly more to get significantly better picture quality – and Ambilight fills every living room with the aurora borealis, which can only be a good thing.
There are caveats: the smart OS is fairly basic, and the audio borderline average. But to be frank, neither amount to much of a compromise, making this a hugely attractive option for 4K buyers on a budget.