Rik Henderson
Amazon Prime Day is the main sales event of the summer, and this month, you can expect double the fun. That's because Amazon has announced that the 2025 sale will last for four days instead of the usual two. So you have more time to explore the thousands of deals on offer.
The sale runs from midnight (PST) on Tuesday, July 8th through 11:59 pm PST on Friday, 11th July 2025. New deals are expected to drop at midnight each night, with daily themes curated for Prime members.
Each year we bring you all the best deals we find across Prime Day on Amazon, from TV to toothbrushes, as well as a heads-up on some of the biggest bargains we spot on other sites.
You will need to be a Prime member to make use of the deals, especially on Prime Day itself, but if you're not already, you can sign up for 30 days for free.
Though the event has finished, the offers below remain, and if you're looking to buy now, you can get even more money off many purchases using these Amazon discount codes.
- Browse all Amazon deals in the USA
The best Amazon Prime Deals
Amazon Prime Deals - Early deals
- 55-inch TV: Amazon Fire 55-inch 4-series 4K TV now $309.99
- 75-inch TV: Amazon Fire TV 75-inch Omni 4K now $569.99
- Beats headphones: Studio 3 now $139
- Beats Earbuds: Powerbeats Pro now $179.99
- Smart ring: Oura Ring Gen3 Heritage – Silver now $199
Amazon Devices
Amazon Prime Day FAQ
When is Amazon Prime Day 2025?
This year's Amazon Prime Day took place from Tuesday July 16 through Wednesday July 17, with Amazon Prime Big Deal Days on October 8-9, 2024. The dates for 2025 have not been set, but is likely to be July 15-16, 2025.
When does Prime Day finish?
Amazon Prime Day ends at 11:59pm PST on Wednesday, July 17, 2024. Or 2:59 am EST on 7/18.
Prime Big Deal Days ends at 11:59pm PST on Wednesday, October 9, 2024, or 2:59am EST on 10/10.
What is Amazon Prime Day?
Amazon Prime Day is the second largest sales day of the year (next to Black Friday), and is a two-day sale that offers one of the largest selections of discounted products and deals all year. While Prime Day has become somewhat of a "Black Friday" type savings event, it's a sale that is limited to just Amazon.
Last year, however, there were reportedly over two million individual products on sale and we expect the same this time, too.
Is Prime free on Prime Day?
If you have not had an Amazon Prime account before then, yes, you can get a free Prime trial for Prime Day (or for any other day). Amazon offers all customers a free 30-day trial of Prime, while students get a massively generous six-month free Prime trial. You can cancel at any time during the trial and you won't be charged a thing.
If you decide to pay for Prime once your trial ends, that'll cost you $139 a year. Student Prime accounts cost just $7.49 a month.
If you live in a household where someone else has a Prime account then you can form an Amazon Household and share some of their Prime benefits at no cost to yourself – including unlimited one-day delivery plus same-day delivery in eligible areas, and access to those all-important Prime Day deals. It also provided a 30-minute early access to Lightning Deals with Prime Early Access.
Here's how to get a free Prime account and how to set up an Amazon Household.
How much does Amazon Prime cost?
Amazon Prime went through a price hike last year but has stabilised since. Here are the current prices for full membership.
Yearly: $139
Monthly: $14.99
How to find the best Prime Day deals
Shopping Amazon Prime Day can be an exhausting and overwhelming experience if you aren't prepared for what's ahead. While Prime Day is some of the most fun deal hunters will have all year, it can easily go bad if you aren't sure what of to look for – or how to look for it. Here are some helpful suggestions to shopping Amazon Prime Day and tips on how to save the most money this year.
Don't just shop at Amazon: This may be a weird one to hear, considering this is Amazon Prime Day we're talking about, but hear us out. Since Prime Day has gotten so dang popular over the years, many retailers out there are trying to get in on the action by running their own Prime Day-like sales alongside Amazon. If you've got a favorite store you like to shop at, don't be afraid to shop there as well. You'll be surprised what kind of discounts you can find.
Trust your gut on reviews: Here's the thing with Amazon's review system, it's not very good at filtering out useless and unhelpful feedback. If you head to almost any major product released in the past year, you'll see one star reviews with one sentence clearly expressing dissatisfaction and nothing else. You may even find "fake reviews" to help deter you from a good product or even steer you towards buying a bad product. If it's something you truly want and it's on sale, reviews may help but at the end of the day it's your money!
Compare prices: This applies to everything. Clothing, electronics, you name it. If it's on sale during Prime Day, chances are every seller who has it is dropping their prices. What you may not know, however, is that it may be cheaper in some cases to check out alternative sellers. Don't be afraid to click that "see other buying options" button from time to time.
Are Prime Day deals worth it?
The question of "are Prime Day deals worth it?" gets asked quite a lot around this time, and quite frankly there's a yes and a no answer to this one. Depending on what exactly you're hoping to buy, Prime Day could be the perfect chance to get the best discount while it may be more beneficial to wait until Father's Day sales, Labor Day sales or even Black Friday / Cyber Monday sales.
That said, Prime Day deals are definitely worth if when it comes to electronics, smart tech and of course Prime services. Most Prime services, including Prime Video and Amazon Music Unlimited get some pretty sweet offers for newcomers and Prime members alike.
Are Amazon Prime Day deals real?
This is a question that gets asked a lot and not just on Amazon Prime Day, but Black Friday, too. And there are two answers – but both center on what you consider a 'deal' to be.
The first is that, yes, you do get products discounted on Amazon Prime Day, and sometimes they are discounted down to prices that they have never been at before. That in many people's eyes is a deal.
The thing is, though, as proved by numerous studies such as this 2022 report by Semrush, a lot of deals offered up during sales events such as Amazon Prime Day and Black Friday don't actually offer that good a discount.
The practice of artificially spiking prices on items in the weeks or months running up to a sales event, only so that they can then offer what looks like a large discount percentage, is rife within the industry, and what goes from being a jaw-dropping deal ends up, in reality, being just a small to modest price cut.
Of course, if you've wanted that product then you've still got it, and got it for marginally cheaper than it has been available for before, so in that sense, you could say you've still got a deal.
Another thing to factor into if a product is a 'deal' or not is where the product is in its lifecycle. If a 4K OLED TV is $400 off and it's been on the market for a year, then that's more just end-of-life price degradation in advance of its replacement coming out. Of course, the counterargument to that is that just because a product has been on the market for a while doesn't make it bad, or buying it at that point a bad deal.
Lastly, it is important to note the other elephant in the room – Black Friday. According to that Semrush report linked to above the biggest discounts of the year come during the Black Friday sales period, which coincides with the months of November and December.
As such, while Amazon Prime Day 2024 will be a great opportunity to buy discounted products, there's no guarantee those products won't be cheaper still during the Black Friday sales this year.
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