Silo season 3 could have just fixed one of streaming's biggest problems

At the end of this week, on 3 July, one of the biggest sci-fi shows of modern times will return. Yes, Silo season 3 is set to air on Apple TV.

The anticipation is high, too, given the second season's jubilant reception – it still maintains a 92% score on the aggregator site Rotten Tomatoes.

The latest trailer – which is embedded below – has already confirmed some pretty big plot twists, too, so the show's trajectory already looks to be a riot.

But Apple TV has made some great decisions in the show's airing schedule to which other platforms, from Netflix to Disney+, ought to pay greater attention.

Same-day global streaming

Silo Season 3 — Official Trailer | Apple TV - YouTube

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The first episode of Silo season 3 airs on Friday 3 July. Not Thursday in the USA and Friday at ungodly hours in the UK. It's a same-day release – so less chance of leaks and spoilers. That's a big positive for a global audience.

Unlike many shows' season premieres, Silo season 3 won't release multiple episodes at once. You won't get two episodes back to back to kick off the season – and I think that's a good thing for scheduling.

Indeed, as I've written before: Apple's bold message with Silo is foresight that Netflix should learn from. The show is already shot beyond this season, through to season 4, meaning ongoing consistency will continue to follow.

No mid-season breaks

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Silo season 3 will air consistently, with each week's episode running to a similar length – none of the aberrated runtimes that the final season of Netflix's Stranger Things exhibited.

That, too, is an important factor for consistency, story flow and audience focus. Add that there are no mid-season breaks – FX's Higher Potential on Disney+ could learn that – and that can aid the storytelling aspect of this series.

There's going to be a lot of time jumps in this series, based on the trailer, which ought to lend the writers to cue up plenty of cliffhangers and unknowns. Classic TV storytelling momentum that so many modern 'boxset shows' otherwise lack.

Weekly schedule

But! No physical release...

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As one of Apple TV's major Apple Original shows, however, the streamer keenly wants to hold the show on its platform.

That means no physical release – any Blu-rays you see are knockoff bootlegs, not official – and the 4K streaming output, as I've written about before, is sometimes questionable (especially for such a low-light show).

I, for one, would pay extra for an Apple TV Ultra, if it promised higher bitrates. The unofficial workaround, however, is to buy a physical Apple TV 4K box, which services its users with better quality than app sources elsewhere.

That's one hurdle I'm not sure can be fully overcome at this time. Given that Silo S3 has all the badges on its official page – 4K, Dolby Vision, Dolby Atmos – it's clear it could look even better than its streaming bubble enables. But it's a darn good reason to buy a 4K box nonetheless...