Elon Musk finally did it... he killed Twitter!

It is an X social network, the bird has ceased to be

Twitter rebrands as X
(Image credit: Twitter / X)

Twitter is no more. Elon Musk has announced that the bird has flown and the social network is now simple called "X".

He and the CEO of X Corp (formerly Twitter), Linda Yaccarino, have taken to X to unveil the new logo and announce the move.

Yaccarino called it "a second chance to make a big impression" and the company has certainly done that. However, her enthusiasm for it to "fulfill" its "great potential" is not necessarily shared by everyone. Myself included. For me, it's another example of self-destruction - something that started when Musk bought the social media service for $44 billion last year.

Since then, he has allowed banned members who have posted extreme and/or purposely hurtful views to return to the platform. He's removed the verified badge from all but a handful of genuinely verified members - including renowned journalists and other accountable sources of information. Allowed anybody to purchase a "verified" badge without actual verification other than a bank account to pay the subscription fees from. And he's slowly hived standard features to behind the paywall, citing security or bots as reasons.

More features behind a paywall

Even on the day of the rebranding, Twitter X announced that unverified accounts now have daily limits on the amount of direct messages (DMs) they can send. This time, it's to reduce "spam".

I don't buy it and I don't get the rebrand. It's almost like Musk wanted to kill Twitter long before he bought it and hasn't let a fair few billion bucks get in the way of that mission. He certainly wanted to get rid of the bird, having replaced it briefly with the Dogecoin dog - something that drove up price of the crypto currency amid calls of insider trading.

Now he's done so, what else is next?

It's interesting to note that, while the social network is now just "X", the URL remains twitter.com - will that be replaced too? It looks like it as x.com exists and currently redirects.

And what should we call "tweets" going forward? I suggest "X-its"... as it accurately describes the feeling of many Twitter users as they flood to Threads or Bluesky after yet another knife in the back of the now-not-very-social network.

Perhaps you could call it an X-odus. It certainly feels that way.

Oh, and by the way Mr Musk, X Blue was the name of a series of hardcore adult movies in the 70s and 80s. Thought you'd just like to know.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.