Best Black Friday deals 2021 UK: top early sales to shop today

The very latest information on the best Black Friday deals to expect this year, plus T3's shopping tips and tricks so you pay the lowest prices

Best Black Friday deals 2021
(Image credit: Future)

Black Friday 2021 is just a few weeks away now and with the accompanying sales forecast to kick off earlier than ever this year, now is the time to get prepped for the deals. Each year hundreds of millions of people get their deal-hunting shoes on and dive into the Black Friday sales and the most successful shoppers are the ones who come prepared.

That's where T3's best Black Friday deals guide really can help. We've written this article to help you find the best of this year's Black Friday discounts as well to point you to the top shopping destinations to visit. That means you'll find  the very latest information on retailers, discounts, special offers and the products that we're expecting to see get big price cuts over the Black Friday sales period, as this article is being updated regularly as new information surfaces.

Here at T3 we have been covering the Black Friday sales for well over half a decade, and in that time we've accrued a wealth of handy hints and tips that, if used in conjunction with a bit of perseverance and patience, can lead you to bag that product you've had your eye on for a crazy low price. Last year, for example, we hooked up thousands of readers with a top-quality 4K TV that was a massive 70% off! (If it's a cheap TV you're after, then check out our best TV deals post as prices are dropping already.)

This year, Amazon Prime Day took place in June and what that 48-hour event showed us is that, after last year's very unique circumstances, people are chomping at the deals bit to buy the products they want to spark joy in their lives. Prime Day this year was huge in terms of deals and engagement, and we're expecting the exact same from Black Friday this year – and of course, from a lot more retailers than just Amazon.

So now is the time to get deals-ready. Below you'll find the Black Friday 2021 date as well as what to expect during the sale, including what hot products we're expecting to see discounted, such as 4K TVs, wireless headphones, 2-in-1 laptops and smart speakers. There's also a section dedicated to the best early Black Friday deals (some have started already). and one listing the best retailers to check out for Black Friday, as well as a guide to getting a free Amazon Prime account, which is really useful to have during the event.

Oh, and finally, we've also got the very latest information on Black Friday PS5 deals. There's good news and bad news on this front, and more can be discovered below, but the crux of the matter is that there are almost certainly going to be PS5 restocks dropping during Black Friday but gamers shouldn't expect any discounts on the console itself.

Simply use the nearby menu to select the part of the guide you want to read, or scroll down to read everything.

When is Black Friday 2021?

Black Friday 2021 is on Friday 26 November and Cyber Monday is on Monday 29 November. However, you can expect retailers to offer plenty of discounts and deals in the weeks running up to Black Friday and the holiday season as a whole. Oh, and T3 will be bringing you the best Cyber Monday deals, too.

Best early Black Friday deals live today

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Gifting Week on Amazon
All this week on Amazon you can get your Christmas shopping one early and make some big savings as you shop. There are reductions on beauty sets, personal care items such as electric toothbrushes and shavers, beer, wine, spirits, advent calendars and more.
Shop all the deals in Amazon UK's Gifting Week here.

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Fitbit Versa 2 | RRP: £199.99 | Now: £119 | Save: £80.99 (40%) at Amazon
It's not the latest Fitbit Versa – that'd be the Versa 3 – but the Fitbit Versa 2 is a capable Fitbit and this ultra low price of £119 is a bargain compared with the £199 that the Versa 3 is selling for. Track metrics such as heart rate, sleep quality and exercise, and use the integrated Alexa to get news and the weather on your Fitbit, set bedtime reminders and alarm clocks, control smart home devices and more. Choose from copper rose, mist grey or black colourways.

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Amazon Echo Flex | RRP: £24.99 | Now: £9.99 | Save: £15.00 (60%) at Amazon
This isn't a deal, it's a steal – the Echo Flex has never been cheaper than this. The Amazon Echo Flex turns any socket into a smart socket which you can control by voice with your Alexa device. Echo Flex can connect to external speakers via 3.5mm aux or Bluetooth to play music, while the built-in USB port lets you charge your phone or add an accessory like a nightlight or motion sensor.

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Google Pixel 6 with FREE Bose 700 headphones | Available now at Google Store
The brand new Google Pixel 6 has a 6.4-inch screen, 50MP main camera and a 90Hz refresh rate display. It also features Google's new Tensor processor and runs the brand new Android 12 OS. If you place your pre-order now you'll also get a FREE pair of the Bose 700 noise cancelling headphones.

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National Geographic NG-9070100 Weather Station | Was £39.99 | Now £15.97 | Save £24.02 at Currys
Here's a nice little Christmas present for weather enthusiasts. The National Geographic NG-9070100 provides six hours of weather forecast, indoor and outdoor temperature, humidity, tide, sunrise and sunset time and more on the LCD screen and features radio-controlled time so you don't have to set it up manually.

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Asus Zenbook Duo 14 | Was: £1499.00 | Now: £999.00 | Saving: £500 at Currys
The Asus Zenbook Duo 14 is currently at an amazing price, giving you free access to Windows 11, double screen performance and premium technology. Features Intel Core i7-1165G7 processor, 16GB RAM and 512GB SSD storage – that's a lot of laptop for your money!

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Asus C523NA 15.6" Touchscreen Chromebook | RRP £449.99 | Now: £329.99 |Save: £120 (27%) at Amazon
This quality Chromebook features a 15.6" Full HD touchscreen, Intel Pentium N4200 processor, 8GB RAM, 64GB eMMC storage, three year warranty, and includes a USB-Cto HDMI adapter. It also features a 180-degree hinge so the Chromebook C523 can be laid flat.

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Nintendo Switch (Neon Red/Neon blue) | RRP: £279.99 | Now: £259.00 | Save: £20.99 (7%) at Amazon
The Nintendo Switch has now dropped to just £259 which is great news for Christmas shoppers. We're confident it'll stay at this price due to the release of the newer Nintendo Switch OLED and hopefully it won't suddenly sell out.

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Nintendo Switch Online 12 Month (365 Day) Family Membership | Was: £31.49 | Now: 22.49 | Saving: £9 at CD Keys
The Nintendo Switch Online Family Membership is an incredibly low price. This deal is available for anyone that wants to purchase a 12-month Family Membership, allowing up to eight Nintendo accounts to use the service.

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Netgear Orbi Pro WiFi 6 Mini Mesh System | RRP: £259.99 | Now £219.99 | Save:  £40.00 (15%)
A welcome price drop comes to this Wi-Fi mesh system from Netgear. This mini system comes with one router and one satellite extender to help banish Wi-Fi blackspots in your home. Covers up to 4,000 sq. ft. and 40 devices, and you can add additional Orbi Pro WiFi6 Mini satellites as needed (hit the link to see the full range available).

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TP-Link AC1750 Range Extender | RRP: £74.99 | Now: £49.98 | Save: £25.01 (33%) at Amazon
Compatible with any Wi-Fi router or wireless access point, the TP-Link AC1750 has three antennas which will help eliminate Wi-Fi weak spots so you can stay connected in every room. It also features a 1GB ethernet port that you can connect wired devices such as a game console or smart TV to it.

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Lego Ideas NASA International Space Station | Was: £65 | Now: £48.75 | Save 25% at Argos
Get yourself this model of the NASA International Space Station while it's cheap. You get a faithful version of the ISS itself, plus a space shuttle to dock with it, and mini cargo spacecraft, as well as two astronaut microfigures.

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Tower T17039 Vortx 5-in-1 Digital Air Fryer | RRP: £119.99 | Now £89.99 | Save: £30.00 (25%) at Amazon
This air fryer features a generous 11 litres of cooking space and can be used as an air fryer, rotisserie or dehydrator, as well as for baking and roasting, so whether you want to cook chicken and chips using 99% less fat, or vegetables and cakes, this counter-top oven has you covered for your Christmas entertaining (and beyond).

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Crock-Pot Express Pressure Cooker | RRP: £89.99 | Now: £70.00 | Save: £19.99 (22%) at Amazon
This pressure cooker lets you cook 70% faster than the traditional oven or hob – you can cook a whole chicken in just 30 minutes. There are four cooker modes: pressure cook, slow cook, steam, and brown/sauté. The Crock-Pot Express aslo features eight one-touch programmes and an optional manual function and delay timer, and auto keep-warm.

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Shark S1000UK Steam Mop | RRP £69 | Now £49 | Save £20 at AO.com
Give your hard floors a proper clean with this steam mop from Shark. It heats up in just 30 seconds, includes two washable dirt grip pads and a fill flask, has an easy-to-use pump system which releases steam on command and provides up to 15 minutes run time on a single tank.

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JBL Live 300TWS Wireless Bluetooth Earphones | Was £129.00 | Now £69.97 | Save £59.03 at Currys
A well priced pair of everyday true wireless earphones from Currys, these earphones are iOS / Android compatible, feature a microphone / remote and are water and sweat resistant. You get up to six hours run time and another 14 hours when you use the carry case as a portable power bank.

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HiSense 58A6GTUK (58 Inch) 4K UHD Smart TV | Was: £549.00 | Now: £449.00 | Save: £100.00 (18%) at Amazon
Fancy a massive 58" 4K TV for under £500? Then Amazon has you covered with this 2021 model which features Dolby Vision HDR, DTS Virtual X audio, Alexa, Google Assistant and Wi-Fi connectivity. If you want to go even bigger, the 65" model is just £549.

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LG C1 48-inch OLED 4K TV | Was £1,399 | Now £1,099 | Save £200 at Currys
Get the smallest size of LG's phenomenal OLED TV, which earned a full five-star rating in our LG C1 review. The picture quality is really as good as it gets for the price, and LG has crammed this TV with connectivity and smart features, so it's a good investment for years to come.

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Oral-B Smart 6 Electric Toothbrush | RRP £219.99 | Now £89.80 | Save £128.92 (59%) at Amazon
The Smart 6 brush from Oral-B has all the feature's you'd want from a new brush (timer and pressure sensor) as well as a sleek handle that improves your brushing habits by connecting with the Oral-B app on your phone.

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Philips Sonicare DiamondClean 9000 Set of 2 | Was £539.99 | Now £199.99 | Save £340 at Amazon
Make no mistake: this is one of the biggest electric toothbrush savings we've seen, saving you over £300 on two brand new smart toothbrushes. Keeping in mind that a single Sonicare DiamondClean 9000 is £169, you're only paying an extra £30 for a second brush.

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Wahl Hair Clippers | RRP: £49.99 | Now: £39.94 | Save £10.05 (20%)
Did lockdown convert you to cutting your own hair at home? Then you might want these Wahl hair clippers at 20% off. You get a set of combs to create a range of lengths between 0.8mm to 25mm, while the taper lever moves the blades to give variable cutting lengths ranging from 0.8 to 1.4mm. Also included two trimmers for stubble, beards and hairlines and a personal trimmer for nose, ears and eyebrows.

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Yankee candles | Save up to 42% at Amazon
Yankee candles are the scent of Christmas and so long lasting that you'll probably be able to use them the following year. Amazon is currently offering discounts of up to 42% on scented candles including Red Apple Wreath, Sparkling Cinnamon, Snow In Love, Christmas Cookie and more.

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Emma Premium mattress| Double was £999, now £599.40 at Emma
The Emma Premium layers soothing memory foam with super supportive springs to deliver an exceptionally comfortable night's sleep. With 40% off, you could save over £500 on the bigger sizes. You have a 200 night free trial to make sure you you love it.

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Save up to 50% on Bosch power tools at Amazon
Whether you need a cordless screwdriver or drill, a mitre saw, angle grinder, sander, planer or circular saw, you'll find all the tools you need here for your Christmas DIY projects (or gifts for a DIY enthusiast) with savings of up to 50%.

Black Friday 2021 predictions

We've been covering Black Friday for well over a decade here at T3, helping our readers bag the best discounts and offers available each holiday shopping season. As such, we're very well placed to predict what sorts of deals we can expect this year in 2021. Below we've listed what we expect to happen on many key products and categories that we feel will be in high-demand in terms of deal hunters.

iPhone 13 and iPhone 12: Shoppers should expect the iPhone 12 to be discounted significantly in the run up to and during Black Friday thanks to the introduction of the iPhone 13. There will be plenty of deals on the iPhone 13, too, but in order to bag the phone for free or even cheap, then users will still have to trade in their old handset and shop around networks for the best deal.

Apple Watch, AirPods and iPads: From what T3 has heard in the Black Friday deals rumor mill, each one of these products are getting healthy discounts this winter shopping season. We're looking at £50 off the current-gen 10.2-inch iPad, while the new Apple Watch 7 launch leaves scope for the 6 series to fall. In terms of AirPods, we saw the cheapest ever price on them last Black Friday, and this year we're expecting another £10-20 to be cut off their price. AirPods Pro are also likely to get a price cut, while the 2020 MacBook Air is already being discounted.

4K TVs and OLED TVs: Expect 4K TV deals to frequently break through the £300 barrier this year, however, those panels will not be the best on the market. Mid-range 4K HDR panels will drop below £500, though, and especially from Chinese manufacturers like TCL. The real bargain hunters will no doubt be after 4K OLED TVs, though, and specifically those made by the kings of OLED LG. We think the 55-inch LG CX will drop below £1,000 this Black Friday, and will be one of the hero TV deals we see.

PS5 and Xbox Series X: This is really depressing information to write, but our sources say that it is still going to be really hard to buy a PS5 this winter holiday season. Needless to say there won't be any discount on it, either. Scalpers and component shortages are still serious issues and while there will likely be PS5 stock going live over Black Friday, you're going to have to be very quick on the draw to bag it. Xbox Series X will be easier to buy, though, and we're expecting stock to be more available in the run up to Christmas.

Nintendo Switch and Switch OLED: Expect a sizeable price drop on the Nintendo Switch as well as simply loads of bundle deals on the console. Switch Lite will also get the same treatment. We're expecting Switch Lite to ring in for under £170, and the Nintendo Switch to hit £220. The Nintendo Switch OLED won't be discounted, and just getting one could be tricky. Bundle deals on the Switch OLED could be the best bet for many gamers, as we're expecting a lot of retailers to load on games and accessories due to the limited stock (thereby shifting more product for the retailer).

Mattresses and beds: It is a well-known fact that November is the cheapest month of the year in terms of mattress deals, with only the new year sales coming close in terms of discount. Deal hunters should expect £300-500 sliced off mattresses from brands like Emma, Simba, Otty and Nectar, and similar amounts off bed frames, too. Pillows mattress covers and bedding will also be available with big discounts applied. Key to bagging the best deals on Black Friday will be the use of deal codes, so look out for them on manufacture websites.

Headphones: Expect to see the in-demand Sony WH-1000XM4 noise cancellers to get  a strong but limited stock discount. However, the previous-gen XM3s could be the better buy, as we're expecting them to fall below the £200 mark. Beats by Dre headphones will also get large discounts, with the Solo Pro, Solo3 Wireless and Studio3 Wireless in line for cost carves. Bose, B&W and B&O will also be running Black Friday sales, so for the audiophile the 2021 Black Friday sale is looking like a great time to upgrade.

Below you'll find live prices for a selection of products that we think are ripe for a Black Friday discount, and as you can see, some of the products are already on sale (but bear in mind that they may go back up in price before being reduced again for Black Friday).

Best Black Friday sales: Top shopping destinations

Best Black Friday deals UK 2021

(Image credit: Getty / Dan Dalton)

T3 covers the Black Friday sales each and every year and, as such, we've come to know exactly where the best deals often get dropped. From electronics to clothes, jewellery to smart home tech, and from gaming to cookware products, history has revealed to us the retailers who tend to do anything but disappoint when it comes to tempting deals.

What follows below is a list of retailers that here at T3 we suggest you bookmark and check in on regularly in the run up to, during and after the Black Friday 2021 sales. We've written a few product categories or our thoughts on what each retailer tends to specialise in in terms of deals.

The links take you straight to each retailer's dedicated Black Friday sales page, so you can get right on with your shopping as soon as the deals drop. We've added predicted Black Friday sale start dates for each retailer based on when their sales started last year with the fact that Black Friday sales are likely to start earlier this year. If there are any early Black Friday deals on, we'll link you to that section on each retailer too.

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Amazon Black Friday Sale – predicted start date October 25
Amazon is a Black Friday deal hunter's best friend. An exceptional selection of deals on a wide-ranging selection of products that range from tech to fashion and jewellery to entertainment. In 2020, Amazon's Early Black Friday Deals event kicked off on Monday 26 October and ran until Thursday 19 November. Below are quick links to Amazon's best early Black Friday deals you can buy now. Visit Amazon's Black Friday page here and browse current deals here.

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Currys Black Friday Sale – predicted start date November 5
For computing deals, as well as brilliant bargains on TVs, white goods and consumer tech like tablets and phones, the Currys Black Friday Sale is absolutely worth checking out. Currys tends to run its "Black Tag" event, too, which runs for weeks before and after the big day and drops literally thousands of deals. Visit the Black Friday sale here and browse current deals here

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Argos Black Friday Sale – predicted start date October 29
Argos is famed for its Black Friday sale, where toys, games, entertainment, white goods, TVs and gadgets are discounted fiercely. Last year 20 products were ordered every second in the first hour of Argos's Black Friday event! You want cheap Lego? You got it. Visit the Black Friday sale here  and browse current deals here

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John Lewis Black Friday Sale – predicted start date November 26
John Lewis is a brilliant place to shop all year round, and when it comes round to Black Friday, its selection of deals are always very impressive. Major label TV and audio discounts are its speciality, as well as cost carves on phones, fashion and footwear. The standard 2-year warranty on any purchase also delivers great piece of mind and buyer protection. Visit the Black Friday sale here and browse current deals here

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Dell Black Friday Sale – predicted start date November 19
Dell makes some of the very finest laptops and desktop PCs in the world, which is why when it slashes prices on its entire range each year during Black Friday it is well worth checking out the maker's online store. Dell loves its timed deal codes, which knock large percentages off its hardware if exploited, so it is worth checking in on the site each day to see what it has running. Visit the Black Friday sale here and browse current deals here

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Very Black Friday Sale – predicted start date November 5
Very is a newer member of the Black Friday deals club, but that hasn't stopped the online retailer absolutely killing it over the past couple of years in terms of its deals offering. Video games, clothing, phones, laptops, cosmetics and more have been well and truly slashed in price, often beating off more specialist stores in terms of price and coming with free delivery, too. Visit the Black Friday sale here and browse current deals here

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AO.com Black Friday Sale – predicted start date November 19
If you want white goods or electrical appliances this Black Friday then you should make AO.com one of the very first stores you hunt for deals in. That's because year-after-year AO.com knocks it out of the park in terms of discounts on things like 4K TVs, washing machines, vacuum cleaners, games consoles, DIY tools and much more. Last year we also saw some very strong phone deals from the retailer, too. Visit the Black Friday sale here and browse current deals here

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Goldsmiths Black Friday Sale – SALE LIVE NOW
The Goldsmiths sale is always a highlight on Black Friday, with the high street jeweller often discounting luxury watches and jewellery by up to 50 percent. That sale is on now AND you can get an extra 10% off if you use the code EXTRA10 at checkout. In the past, we've seen deals on a number of big brands, including Omega, TAG Heuer, and Breitling. It's also ideal for Christmas presents, with earrings, bracelets and necklaces also getting discounted. Visit the sale here.

T3's top Black Friday shopping tips and tricks

To score absolutely top tier Black Friday deals you need to be prepared, which is exactly what this best Black Friday deals guide is designed to help you with. Right here we list the tips and tricks that we've used ourselves here at T3 in Black Fridays past to score great deals.

1. Create a wish list of products you want and then research them in advance

Honestly, this could not be more important. In fact, if you only follow one piece of advice from this guide then this should be it. First of all, by creating a list of products that you actually want makes you keep focus during the Black Friday sales itself. This means you don't aimlessly wonder into the sale and have you attention grabbed by a discounted product that you don't really want or need, which you then go and buy and, when it arrives, feel buyer's remorse.

Even if you just know, for example, that you want a new 4K TV. By doing your research in advance you can identify a selection of well reviewed models and then look out for discounts on them, rather than dropping money blindly on a discounted 4K panel that could offer sub-standard performance.

2. The devil is in the detail, so don't be afraid to pause for a moment and find it

And, talking of TVs, they are one of a few product categories that demonstrate clearly our next tip, which is to look for the detail of a product before buying. For example, this Black Friday there will be loads of 4K TV deals, but just because a TV has "4K", "UHD" and "HDR" on the box does not mean it is a good TV! There are so many tiers of performance within these things, and arguably they're not really the most important things to be looking out for anyway. As such, be sure to check the detail of any product you are about to buy during Black Friday in the finest of details.

3. Shopping a year behind the market can pay huge dividends

It's a well-known fact now that the Black Friday sales are a way for retailers to shift out the last of the current year's stock in preparation for the new year's models. And, while it is true that shoppers should consider if a discounted product is about to be replaced with a newer model, and factor that into the supposed "discount" or "deal", we actually think that many of the very best deals are on top products that are a year or more old.

For example, this year in 2021 LG has launched its brand new LG C1 4K TV, and there is no doubting that it is superb. However, last year's LG CX TV is almost as good as it, and is the far more likely of the two panels to get a serious discount this Black Friday. This could see the CX going for £450-600 less than the C1, while still offering almost as good a package.

4. Focus on the product's price, rather than any advertised "saving"

Retailers often try to bamboozle shoppers by advertising a product's "saving" during Black Friday rather than its price. This is almost always because the saving has been artificially created in one of two ways. Firstly, retailers reach the saving figure by benchmarking it against the products original RRP. It will almost certainly not have been at this price for months, years or ever, so the saving is actually completely fake.

And the second way retailers try to pull the wool over deal-hunters' eyes is by artificially jacking up a products price in the months leading up to the Black Friday sales, just to then bring the product back down to the price it was all along, thereby creating on first glance a big saving. Once again, this saving is completely fake. As such, research a product's price at as many retailers as possible, as well as use price history sites such as camelcamelcamel.com to focus on price, rather than saving.

5. Remember, there is Cyber Monday and the winter holiday season sales, too

Finally, remember that you don't have to buy something on Black Friday, as it is immediately followed by Cyber Monday and the entire winter holiday season sales period. Don't buy just for the sake of "getting a deal on Black Friday". There's plenty of time to buy gifts before Christmas and plenty of other discounts in the sea. If the product you wanted wasn't discounted then wait a little longer, as it almost certainly will be soon. That way you get what you want and not a snap-decision compromise. Remember, at the end of the day deal hunting is supposed to be fun, so never feel stressed or pressurised by the event.

Why you should shop Black Friday early

There's good reason to get your Black Friday and Christmas gift shopping done early this year. A global supply chain issue has been caused by a perfect storm of increased demand as we come out of lockdown with there's a shortage of port workers to unload ships and drivers to transport the contents of those ships to warehouses and shops.

As T3's Paul Douglas writes in Why I'm starting my Black Friday and Christmas gift shopping now "By shopping early, not only do you get hold of everything you want before it sells out, but you can split the cost of that shopping over October and November's pay". Fortunately, as you can see in the links above, lots of stores are already running sales and while you'll want to hold some money back in case there are any spectacular deals on Black Friday itself if you see a great price before then you may want to snap it up. Hopefully, as we saw last year, retailers will promise that if you buy a product in a sale now and it is cheaper in Black Friday then they'll refund the difference.

Amazon Prime Day on Black Friday advert showing woman holding boxes

(Image credit: Amazon)

Is Black Friday cheaper than Amazon Prime Day?

Yes, Black Friday is cheaper than Amazon Prime Day. From the years T3 has covered these events Black Friday prices tend to be generally a little cheaper than on Prime Day and, crucially, even if the products aren't cheaper, there are far more of them discounted.

The reason for this is that Black Friday is, one, the more famous shopping event (and therefore retailers and makers reduce their prices accordingly) and, two, it is much later on the in the product cycle year. This means that a 4K TV discounted on Black Friday will have, in general, been on the market months longer than it was on Prime Day. It will simply be an older product and depreciation is constant on all products.

Remember, Black Friday is a place where many companies look to offload that year's stock of products before their new stuff lands in January and February of the following year. That doesn't mean it is bad, as last year's products can often be truly excellent pieces of kit and a far more cost effective buy with a great deal on them than splashing out full RRP for the newer product. But it does mean that, come Black Friday, a lot of products will have naturally depreciated in value simply by being on the market for months.

Despite deals in general being cheaper or better than on other big sale days during the year, such as Amazon Prime Day, one thing to remember is that competition for deals is increased. As such, while more deals may be cheaper actually getting them at that price before they sell out is generally harder, too. As such, there are very much two sides to the coin here.

And, of course, none of this means that you can't get stellar deals during other sales events, it's just that there are less of them.

Are Black Friday deals real?

The short answer to this question is, yes, yes they are. But the longer answer is a lot more grey and largely falls on what can be considered a "deal".

So, let's get down to brass tacks. There are three main types of Black Friday deal: the first are pre-agreed price cuts between brands and retailers. These are discounts on new or old products that you will often find at multiple retailers.

The second main type of Black Friday deal is an exclusive discount pre-agreed with a single retailer. This is normally takes the form of a brand discounting a certain product or selection of products for a limited time at a retailer like Amazon.

And the third type of Black Friday deal is more spontaneous price drops at a specific retailer that are driven by an algorithm. The algorithm monitors buying trends and much more data besides and then selects products that could be used as hero products for deals. These hero products are then either discounted down to a new market leading level, or price matched.

So, as you can see. Yes, Black Friday deals are real in many senses. However, as we've seen many times, just because a product is discounted at a retailer on Black Friday, and even directly advertised as a "Black Friday deal", that does not mean it is, one, a good product and, two, the cheapest price on the market.

Many retailers use Black Friday as a way to shift end of line or last year's remaining stock in advance of them getting in the new year's fresh product lines. This definitely doesn't mean you shouldn't buy, as the product may still be quality, but it is definitely something to consider when shopping. After all, should you buy this 4K TV that is discounted by 35 per cent, or should you simply wait two months, save up a little more, and then get the brand new version of that 4K TV, potentially getting even more quality and features?

Two Best Black Friday deals smart watches lined up on white background

(Image credit: Garmin)

Black Friday buyer protection and cashback info

The good news is that, unlike the early days of the modern Black Friday shopping phenomena, buyers today are protected more than ever before. Previously, many Black Friday deals came with little to know buyer protection (specifically online) with retailers selling things on no return policies and with dramatically reduced warranty periods of a month or two. We saw certain retailers even selling with sold as seen policies.

These early events didn't benefit from the wide spread of payment services like PayPal, too, meaning that security on online transactions were poor and scams frequently reported. The banks, slow as ever to change, also offered next to no protection for buyers on accounts and cards.

Today, though, those bad old days have largely ended. Every major retailer we know of now offers some sort of buyer protection on Black Friday and, while banks are still frustratingly slow in dealing with claims, they have now at least begrudgingly accepted that, yes, people do spend money online and, yes, they do deserve some sort of protection from their bank. Contesting payments at banks isn't quick most of the time, but 95% of the time it does now get results.

PayPal is now widespread online, too, and that makes it easier than ever to buy online during the Black Friday sales in confidence.

However, we do suggest that anyone shopping in the Black Friday sales does do a few things, regardless, of how confident they feel in the store they're buying from. First, the same old story applies – if a website you've never heard of is offering the PS5 for half price this Black Friday then don't rush in and buy blind. If it looks to good to be true then it almost certainly is. Do your research before buying from anywhere you're not familiar with.

And, secondly, make sure you read the small print on any deal. A 4K TV that is under half price on Black Friday but only comes with a month warranty means that, if it breaks 32 days later, you're going to be left with an expensive mistake, and one where you'll likely end up spending much more money to fix. That's money you could've spent on a better TV with proper warranty.

One other thing to remember on Black Friday is that many credit cards offer cashback on purchases, and not just during Black Friday. Often you'll be better off getting what on purchase price looks like a more expensive deal but gives you cashback, than a slightly lower one that doesn't. Basically, shop around for the best deal and don't be afraid to spend a little extra effort claiming those cashback offers, as it means you'll get the very best Black Friday price on your chosen product.

Disney Plus Black Friday deals

(Image credit: Disney)

Disney Plus Black Friday deals: what to expect in 2021

There will absolutely be Disney+ Black Friday deals this year, and not just from Disney, either.

Right now a year's Disney+ membership in the UK is £79.90, which is markedly up from the £49.99 that it was available for pre-launch. That price translated as £4.17 per month, which is less than a single pint in many pubs – it was superb value.

Can we expect a return to the £49.99 level for Black Friday? Here at T3 we don't think we will see it drop that low, but we can totally see £59.99.

We also expect plenty of tie-in bundle deals. Buy a phone get Disney+ for a year. Buy a console get Disney+ thrown in. Pick up a new Sky or Virgin TV subscription and get Disney+ free or discounted. That sort of thing.

As to whether Disney+ is a smart buy this Black Friday we think the answer is a massive yes. Disney+ has the most impressive content library of any streaming service on the market today. It also has a great content creation arm that is pumping out original movies and TV shows on a monthly basis.

Disney+ also has its Premier Access content, much of which from 2021 will be free and available this winter holiday season, making picking up a subscription in the run-up a smart move.

Check out T3's Disney+ guide for even more information, as well as what to watch on the service.

Black Friday news hero image showing Apple iPads in a line

(Image credit: Apple)

The latest Black Friday 2021 news and developments

October 15, 2021 – It's not just T3 that is recommending you get your Black Friday and Christmas shopping in early this year. In the US, the early Best Buy Black Friday sale runs through October 19 to October 22 and then the retailer's Black Friday sale starts on November 19, a week earlier than usual. In the UK, there are reports that Amazon is planning to ask shoppers to place their orders as much as four weeks in advance of Christmas due to the global supply issues.

October 11, 2021 – Some interesting Black Friday news here about how, according to a survey conducted by Springboard, saying that footfall in the week beginning 21 November (the week before Black Friday) is set to be up 7.9 per cent compared with the previous week. This compares to a footfall boost of just 1.7 per cent in 2018 and 2019.

The results of this research seem to therefore show that shoppers will be hitting the high street this year to bag Black Friday bargains in notably greater numbers than the last pre-pandemic shopping events. They will also be deal hunting ahead of Black Friday, which is a trend we've seen grow over the past five years.

Indeed, here at T3 we think that deal hunters need to be very active online and in store in the weeks leading up to Black Friday in order to bag many of the best bargains, as stores are going earlier with their sales and deals.

This is also a smart play we feel this year as stock shortages will mean deals will sell out earlier. Getting your foot in the door early is therefore key.

29 September, 2021 – Some really positive Black Friday news here, with the reveal by LEGO Group that its LEGO VIP Weekend event is returning this year in the days before Black Friday.

The news, which was reported on by BrickFanatics, says that LEGO Group has confirmed the weekend is returning and that it will deliver early access to Black Friday deals as well as exclusive offers and free gifts with purchases.

In previous LEGO VIP Weekend events numerous LEGO sets have also been discounted, with current and retiring sets getting fat price cuts. LEGO Group also gives away 1,000,000 VIP points during the event in a lottery format. That's a lot of new LEGO sets if you can win it.

The LEGO VIP Weekend will take place November 20-21, 2021, which is the weekend before Black Friday. This now looks like the best time to bag Black Friday LEGO deals this year.

However, LEGO Group has also confirmed it will be running a promotional period right up until November 29, 2021, which encompasses both Black Friday and Cyber Monday. As such, deal hunters should remember that more deals will be made available during this period.

Here at T3 we think this is great news, as discounted LEGO is a wonderful thing.

10 September, 2021 – More worrying news about the state of this year's Black Friday sales in the UK comes courtesy of consumer expert Tom Church, who has made some disconcerting predictions about the state of play.

Tom has said that:

"Many of us get our savings ready for big events like Black Friday, as the discounts are a big incentive and they help us to get Christmas presents for less. However, a number of issues are impacting the UK this year, such as fewer lorry drivers, massive order delays and shipping costs hitting the roof.

"There aren’t as many products available this year due to logistics issues across every sector, with problems such as imports from areas like South East Asia affecting the supply chain."

This isn't the first time we've heard that supply chain and delivery network issues are going to lead to less Black Friday deals on offer in this year's sales, with a report from August 27 (see below update) saying much the same thing.

In terms of how UK shoppers can beat these predicted Black Friday blues and also save money this winter holiday season, Tom has suggested the following solutions:

1. Pre-agree with friends not to buy each other Christmas gifts

2. Delay Christmas so you can shop Boxing Day sales for cheap gifts

3. Create gifts instead of buying them

4. Set up deal alerts on specific products

Here at T3 we think you should never feel pressured into deal hunting just for the sake of "getting a deal", and if that means avoiding Black Friday sales so you can shop on Boxing Day or in the new year to save money and grab better products, then so be it.

8 September, 2021 – UK Black Friday deal hunters will be pleased to hear that clothing and accessories retailer River Island has launched its own Black Friday sales page.

On the page River Island notes that, "We’ve been working our magic to make your Black Friday dreams a reality and can confirm that this year, everyone's a winner. There are deals available on all areas including Womens, Mens, Kids and Baby. Whether you’re on the hunt for a new dress a winter coat, or a pair of shoes for the hubby, we’ve got you covered."

In addition to the retailer letting deal hunters know what sort discounts are going to be available, the page also features a countdown timer to when its Black Friday sale goes live, as well as an email notification service that, if signed up to, will notify you when deals go live.

Here at T3 our take is that this is great news for UK shoppers. There have been numerous reports that many retailers were going to scale back their Black Friday operations or cancel them entirely this year due to stock shortages and shipping issues (see below news), so the fact that River Island, one of the biggest clothing retailers has confirmed it is going to be offering deals is a real boon.

River Island Black Friday sale

(Image credit: River Island)

27 August, 2021 – More disconcerting news about Black Friday 2021 has just dropped in the UK, with a report indicating that due to a national lorry driver shortage, rocketing shipping costs, and on-going component stock issues, it looks like many retailers will have to dramatically scale back their Black Friday sales or not have them at all.

The report states that, "some retailers, such as Marks & Spencer, began ducking out of the occasion several years ago. Now logistics experts predict more businesses will bypass the promotional frenzy this winter because of the massive disruption it causes to operations, increased costs of recruiting extra warehouse workers and equipment, and diminished product availability across all sectors importing goods from South East Asia."

This news is no doubt concerning for UK retailers, who have been devastated by the global pandemic over the past few years, as well as deal hunters, who now look like they could face a far harder task this Black Friday season to bag top deals. As if there are less products delivered to stores, then then there will be less products to discount, meaning less deals overall.

Here at T3 we know that there are some really serious logistical challenges in the UK right now following Brexit, but that said we are still expecting a strong Black Friday event this year, and notably from major retailers such as Amazon, Currys and John Lewis.

23 August, 2021 – A potentially huge development in terms of Black Friday 2021 has come courtesy of a report that states that "46% of global retail marketers are considering cancelling their in-store Black Friday 2021 sales due to ongoing uncertainties around Covid-19".

The report, which was published on RTIH and is based on research conducted by Emarsys, posits that retailers are less ready this year for the Black Friday sales than normal, and that they are also putting serious weight behind scaling back a lot of traditional in-store promotions and deals in favour of pushing Black Friday deals online.

81 per cent of retailers canvassed by Emarsys stated that they were planning on actively encouraging customers to shop online rather than come in-store, due to sustained Covid-19 concerns, but 13 per cent of those retailers had not yet finished their Black Friday preparations.

What is interesting about this research, though, is that 2,000 US consumers were canvassed about whether or not they enjoyed going into physical stores to shop Black Friday deals and 30 per cent said they did and 40 per cent said they would do this year. The hunger for in-store shopping experiences seems to have been boosted by the last few years' lockdowns.

Payal Hindocha, Director Customer Engagement Solutions GTM at Emarsys, said of the research:

“With just 100 days until Black Friday, it’s clear that many marketers are less prepared than they should be for the annual retail event. At the same time, it’s worth remembering that while Black Friday is a big priority for this quarter, it’s not just about the biggest discounts or securing the most sign ups from new customers. Instead, retailers should see the event as an opportunity to attract loyal, repeat customers that will come back time and time again.”

Here at T3 we see this as the continued (if muddied by the recent global economic troubles) transition of Black Friday toward online. Traditionally Cyber Monday was the online shopping day and Black Friday more of an in-store event, but now the two have very much merged together into a single, predominantly online shopping experience.

17 August, 2021 – Chinese electronics and appliances manufacturer Hisense has raised its head above the parapet to lay down its predictions for this year's grand shopping event. Arun Bhatoye, Head of Marketing at Hisense UK, has stated that:

“Appliances and electricals are consistently an area where we see lots of customer interest during Black Friday promotions. Over the years, it’s been crystal clear for them that this is where the real savings are, and so we can expect to see lots of interest in the electricals that are on offer this November.

“Making a saving of hundreds of pounds on a large purchase is an incentive that sees many customers willing to wait a few months to get the best deal, and with lots of new launches on the horizon there will be some quality models going at competitive prices this year.”

In terms of the trends that Hisense has identified this year, consumption of panels is predicted to be up, with people looking for cheap new 4K TVs or second screens (to feed an increase in streaming activity), as well as kitchen appliances, with people hosting more as life gets back to some sort of normal after the last 18 months.

Here at T3 we think we can expect some seriously good Hisense TV deals this year, as its range of 4K panels is now larger than ever and includes screens at a variety of sizes. No doubt we'll see discounts on Hisense ovens, microwaves, washing machines and fridges, too. Definitely a brand to watch this Black Friday.

16 August, 2021 – The fallout from floods in Western Europe and China continues following a report by CNBC recently that the deluge could lead to supply chain issues which could impact on Black Friday 2021. Specifically China's Henan province, which is a key transport hub for goods and raw materials for them, have been massively disrupted by devastating floods.

And, according to supply chain software firm E2open, this could impact on this year's Black Friday sales. Executive vice president of E2open, Pawan Joshi, has said that:

"Black Friday and the holiday season, for which products (and raw materials) are being staged, will face the brunt of the impact. Consumer electronics, dorm room furniture, clothing and appliances will all continue to be in short supply as back-to-school shopping starts up, and will trickle into the peak holiday shopping season."

9 August, 2021 – Perennial deals master AO.com has started dropping some very tasty back to school discounts, and many are Black Friday-level in terms of value. Right now there's discounts of laptops, for example, from LG, Acer, Lenovo, Asus and Samsung, among other top makers, and the site is also offering 0 per cent interest on payment plans, too.

The sorts of discounts we're seeing are very close to what we're expecting on Black Friday for hundreds of these products, so if you've been waiting to buy a laptop then you could honestly be better off bagging one now at AO.com and get an extra three month's usage out of it for what will likely be the same price point.

For the very best gear for going back to school, college or university, be sure to check out T3's back to school guide.

2 August, 2021 – We've just got wind of one of the very first confirmed Black Friday 2021 deals, with Halo Appliances confirming that it is going to cut 40 per cent off its Capsule vacuum cleaner. This vacuum cleaner is eco-friendly and, when bought on Black Friday along with its accessories package, will deliver savings of over £150.

The bundle deal on offer is now confirmed as costing £249.99, which includes the CAP-01 vacuum along with a motorised brush head, crevice tool, stubborn dirt brush, wall dock, upholstery cleaning upgrade, delicate surface brush, stretchable accessory hose and 52 dirt pouches, the latter good for over two year's use in a family home.

The real star feature of the Halo, though, is that it is the most powerful cordless vacuum cleaner on the market. The cleaner also boasts a run time of 60 minutes and weighs in at just 2.6kg, making it incredibly portable and easy to take around a home. A large 1.6-litre capacity also means you don't have to keep changing dust pouches frequently.

Clearly, then, for any deal hunter who had had their mind set on a new vacuum cleaner this Black Friday then the Halo Capsule looks like a strong early deal to check out. To check out even more great wireless dirt suckers, be sure to take a gander at T3's best cordless vacuum cleaner guide, as well as our roundup of the best vacuum cleaners.

21 July, 2021 – Great news for bargain hunters has come early this year with AO.com  launching its Black Friday 2021 deals hub. Not only does this hub explain exactly what Black Friday is and when it is this year, but also offers an email sign-up service that lets deal hunters get notified about any of AO.com's deals and advice.

Also on the AO.com Black Friday page is a series of deal categories that let deal hunters know what sort of product areas will likely get the biggest discounts this year. These include TV and Entertainment, Laundry, Cooling, Dishwashers, Cooking, Floorcare, Small Appliances, Computing, Gaming and Smart Tech.

A broad remit then in terms of deal discounts, but from T3's experience of covering Black Friday sales AO.com does deliver. The difference between AO.com and, say, Amazon or Walmart, though, is that its deals tend to not last as long (probably due to stock).

Last year we saw some superb 4K TV deals at AO.com, and noticeably LG TVs, which are market leaders right now. Hopefully we will see LG's CX range fall well under a grand for the first time.

13 July, 2021 – Argos also has its Argos Black Friday deals page live. On the page, Argos reveals its sale start date, saying "Black Friday 2021 is coming! Our Black Friday sales are returning on 26th November 2021 where you'll find lots of smashing deals and offers to be had." During the sale, you'll be able to pay for your order online and collect from your closest Argos store or Sainsbury's collection point, or opt for Fast Track Same Day Home Delivery, where you can get your products delivered in as little as 4 hours, for £3.95. 

If previous Argos Black Friday sales are anything to go by, the retailer will be a good place to shop for toys to get some of the best board games and Lego deals. And if you want to get (very) ahead on your Christmas shopping this year, Argos has also already launched its Christmas gifts page.

The Amazon UK Black Friday page is also up but it's currently very short on info, thanking customers for shopping with them over Black Friday 2020 and pointing visitors to its general offers page ahead of the Black Friday sales starting.

6 July, 2021 –  UK retailer John Lewis has launched its Black Friday deals page. Writing about its incoming sale event, John Lewis states that "We’ll have a wide range of Black Friday deals available on the day, and in case you happen to miss out on any discounts, Black Friday is quickly followed by Cyber Monday - 29 November 2021 - for another chance at finding some pre-Christmas bargains."

Our reading of this is that John Lewis is definitely going to be going large on Black Friday and Cyber Monday with discounts, but that we probably won't see an early sale launch in the weeks in advance of the core days.

What isn't clear right now is if John Lewis intends to drop any Black Friday deals over the Black Weekend, which is the Saturday and Sunday between Black Friday and Cyber Monday.

As to what Black Friday deals we should expect from John Lewis this year, we're confident that the retailer will be one of the foremost places for 4K TV discounts. It is always really good for home and kitchen deals, too, so if you're looking for a new coffee machine or American-style fridge freezer then John Lewis is well worth a visit during its Black Friday sales.

Black Friday and the T3 coverage difference

As the Black Friday phenomenon has exploded over the past 10 years the amount of publications covering the sales has risen dramatically. Now, wherever you look online, there are scores of titles producing content around the Black Friday and Cyber Monday sales, but there's a very good reason to trust T3's coverage more than any other.

This is because that this is what T3 exists for. We spend each and every day of the year hunting out the best products and also the best deals on those products. We're professionals at deal hunting and delivering our readers the very best prices on top products and technology.

That's why when it comes round to Black Friday (or any other major sales event of the year, such as Amazon Prime Day), T3 only recommends quality products and actual deals. We don't sell our readers short just to make quick buck, and ensure that we filter only the genuine deals from the sales and leave the exploitative fake deals firmly on the virtual shelf – even if we could make more money by recommending them.

We don't expect newcomers to T3 to take our word blindly, though, and fully recommend that every deal we recommend you compare to everything else on the market. This way you will see how T3 only recommends the best Black Friday deals, and join the ranks of readers who know that T3's name is synonymous with deal-hunting excellence.

After all, our whole reason to exist is to surface great products to our readers, and then get them the best price on those products. So if our readers walk away from Black Friday with dated tech that, actually, wasn't a good deal at all, then we're sabotaging our fundamental core mission. And that's something T3 absolutely will not do to cash in for a few days of the year. We're professionals that do this job 365 days a year, and that's the T3 difference.

Strange but true Black Friday facts

1. There's a Mexican version of Black Friday – Yes, it's true. In Mexico there is a nationwide shopping event called El Buen Fin, which began in 2011 and takes place, traditionally, on the weekend before the Mexican Revolution Day, which is observed on the third Monday of November. The event sees huge sales launched by all the country's major retailers and opening hours are extended, too.

2. The predecessor to Black Friday came from Canada Also totally true. Canadian department store Eaton's held a "Santa Claus parade" on December 2nd, 1905, which when Santa appeared at its finale, marked the start of the holiday season, and therefore of holiday shopping. Spectators were naturally encouraged to shop at Eaton's for their Christmas presents. Due to the success of this, US department stores such as Macy's copied this, launching their own versions such as the first Macy's parade, which was held in New York in 1924.

3. Black Friday doesn't refer to "going into the black" – For a while a common myth surrounding Black Friday was that it was named after retailers saying they were "going into the black", as in they were going into profit for the year. And you can see why that idea caught traction. But interestingly there is no recorded proof of this. See T3's Black Friday history section on this page for a more factual history of the Black Friday name and phenomenon.

4. About 12% of Black Friday shoppers will be drunk – Yes, we're afraid this one is true, too. Thousands of people will make Black Friday purchases this year while under the influence of alcohol, which probably explains some of the weirder purchases we've seen here at T3.com. Remember guys, that discounted inflatable dinosaur looks amazing 5 drinks in at 11:73pm, but will fill you with buyer's remorse come the morning.

5. Black Friday is the busiest day of the year for plumbers – That's right, we kid you not, the busiest day all year round for plumbers is Black Friday. The phenomenon as reported by Business Insider, is caused by people on Thanksgiving being less than optimal in terms of how they get rid of their garbage and food waste, with kitchen sinks and garbage disposals getting blocked up. Calls for plumbers increase by up to 50% compared to a normal Friday on Black Friday, and over 27% up compared to a normal Friday-to-Sunday period. Yikes!

The history behind Black Friday

The history of Black Friday is really quite interesting, even if its origins bare very little resemblance to the global super sale we know today.

The first reported mention of Black Friday in the sense of a mass experience comes from November 1951, where the Factory Management and Maintenance journal used the phrase to describe the day after Thanksgiving specifically in terms of workers calling in sick so that they could have the day off.

So, while not exactly connected to shopping, the idea that the day after Thanksgiving was not normal and that people were treating it as a kind of one-day holiday are very much evident.

This usage in the journal coincided with another use of it to describe the rise in traffic on the Friday (and Saturday) that directly following Thanksgiving, too. "Black Friday" and "Black Saturday" were phases used by the US police in the 1950s to describe these days.

And, while shopping was indeed taking place on these days in the 1950s, it wasn't really until the 1960s where the phrase started to get associated specifically with the post-Thanksgiving shopping rush. Interestingly, there was a concerted effort to change the name from Black Friday to Big Friday at one point, but that never caught on.

Since then the Black Friday sales have grown each and every year they've taken place, with high street "doorbuster" deals attracting hundreds of thousands of deal hunters, and online stores like Amazon discounting thousands of products.

Amazon Black Friday deals: how to get a free Amazon Prime account for Black Friday 2021

Amazon Prime Black Friday deals Lightning deals

Getting a free Amazon Prime account is a crucial step in getting many of the best Black Friday deals.

If you want to be in on the ground floor for many of Amazon's best Black Friday deals then you need to be an Amazon Prime member.

Amazon Prime members get an exclusive 30-minute early access window to ALL Lightning Deals, which is normally the only way to grab one of the hot products before they all sell out. As such, becoming a member of Amazon Prime is essential for scoring many of the best Black Friday UK deals.

Luckily, Amazon Prime is available on a 30-day free trial, so our advice to you if you don't have a membership is sign up before Amazon's Black Friday Deals Store opens, bag the deals you want with preferential access, and then, if you don't want to continue with the benefits Prime membership delivers, then simply cancel the trial. You won't have spent a penny, but will have bagged Amazon's best Black Friday deals. If you're a student, there's even better news as Amazon will give you a free six-month Amazon Prime trial and after that, Prime Student will cost you just £3.99 a month.

If you're looking for Black Friday deals, Prime once more will be an essential weapon in the deal-bagging armoury.

T3's Black Friday retailer guides

As well as curating this overall best Black Friday deals 2021 guide T3 also has dedicated retailer guides, too. These are great for showing you all the deals that are directly available from a certain store during its Black Friday sale, so if you already know the sorts of products you're looking to bag discounts on, why not narrow down your search with one of T3's retailer-specific guides?

T3's Black Friday product guides

Looking for a specific product? Then our ever-growing list of Black Friday product deals listed below will get you the best deals. Whether you're after a bargain 8K TV, a cheap Apple laptop or a new pair of Vans, we've got you covered. Stay tuned as thiss section is growing by the day!

Robert Jones
Robert Jones

Deputy Editor for T3.com, Rob has been writing about computing, gaming, mobile, home entertainment technology and more for over 15 years. You can find Rob's work in magazines, bookazines and online, as well as on podcasts and videos, too. Outside of his work Rob is passionate about motorbikes, skiing/snowboarding and team sports, with football and cricket two favourites. Feel free to contact him with any related products, events, and announcements.