Best Black Friday deals to expect in 2021, plus date and top sales to shop

Get the very latest information on the best Black Friday deals to expect this year, as well as handy tips and tricks

Black Friday 2021 date deals
(Image credit: Future)

The Black Friday 2021 date is a few months away yet and that means there's plenty of time to get prepped for this year's deals. Each year hundreds of millions of people get their deal-hunting shoes on and dive into the Black Friday sales and the most successful shoppers are often the ones who have come into the event prepared.

That's where T3's Black Friday guide really can help. We've created this guide as a resource to help you find this year's best Black Friday deals as well as the top shopping destinations to visit, and that means you'll find all the very latest information on retailers, discounts, special offers and the products that we're expecting to see get big price cuts over the Black Friday sales period.

T3 has been covering Black Friday events for well over half a decade now, and in that time we've accrued a wealth of handy hints and tips that if used in conjunction with a bit of perseverance and patience can lead you to bag that product you've had your eye on for a crazy low price. Last year, for example, we hooked up thousands of readers with a top-quality 4K TV that was a massive 70% off!

Amazon Prime Day 2021 took place in June and what that 48-hour event showed us is that, after last year's very unique circumstances, people are chomping at the deals bit to break the lock off their wallet or purse and buy the products they want to spark joy in their lives. Seriously, Prime Day this year was the biggest ever event from Amazon in terms of deals and engagement, and we're expecting the exact same from Black Friday this year.

As such, now is the time to get deals-ready. Below you'll find details on the Black Friday 2021 date as well as what to expect during the sale, including what hot products we're expecting to see discounted, such as 4K TVs, wireless headphones, 2-in-1 laptops and smart speakers. There's also a section dedicated to listing the best retailers to check out for Black Friday and early Black Friday deals, as well as a guide to getting a free Amazon Prime account, which is really useful to have during the event.

Oh, and finally, we've also got the very latest information on Black Friday PS5 deals. Gamers should be getting excited, very excited. Simply use the nearby menu to select the part of the guide you want to read, or scroll down to read everything.

When is Black Friday 2021?

Black Friday 2021 is on Friday 26 November. While Black Friday sales happen all around the world, the origins of the occasion come from the Thanksgiving holiday in the US. Black Friday and Cyber Monday are traditionally the weekend immediately after Thanksgiving, when people are at home with their families and have more time on their hands.

When it comes to Black Friday 2021, the Friday after Thanksgiving falls on 26 November, with Cyber Monday on 29 November. However, you can expect retailers to offer plenty of discounts and deals in the days running up to Thanksgiving and the holiday season as a whole. Oh, and we'll be bringing you the best Cyber Monday deals too.

Best Black Friday sales: Top shopping destinations

Best Black Friday deals UK 2021

(Image credit: Getty / Dan Dalton)

T3 covers the Black Friday sales each and every year and, as such, we've come to know exactly where the best deals often get dropped. From electronics to clothes, jewellery to smart home tech, and from gaming to cookware products, history has revealed to us the retailers who tend to do anything but disappoint when it comes to tempting deals.

What follows below is a list of retailers that here at T3 we suggest you bookmark and check in on regularly in the run up to, during and after the Black Friday 2021 sales. We've written a few product categories or our thoughts on what each retailer tends to specialise in in terms of deals.

The links take you straight to each retailer's dedicated Black Friday sales page, so you can get right on with your shopping as soon as the deals drop.

Amazon Black Friday Sale
Amazon is a Black Friday deal hunter's best friend. An exceptional selection of deals on a wide-ranging selection of products that range from tech to fashion and jewellery to entertainment. In 2020, Amazon's Early Black Friday Deals event kicked off on Monday 26 October and ran until Thursday 19 November. Below are quick links to Amazon's best early Black Friday deals you can buy now. Visit Amazon's Black Friday page here.

Currys Black Friday Sale
For computing deals, as well as brilliant bargains on TVs, white goods and consumer tech like tablets and phones, the Currys Black Friday Sale is absolutely worth checking out. Currys tends to run its "Black Tag" event, too, which runs for weeks before and after the big day and drops literally thousands of deals. Visit the sale here.

Argos Black Friday Sale
Argos is famed for its Black Friday sale, where toys, games, entertainment, white goods, TVs and gadgets are discounted fiercely. Last year 20 products were ordered every second in the first hour of Argos's Black Friday event! You want cheap Lego? You got it. Visit the sale here.

John Lewis Black Friday Sale
John Lewis is a brilliant place to shop all year round, and when it comes round to Black Friday, its selection of deals are always very impressive. Major label TV and audio discounts are its speciality, as well as cost carves on phones, fashion and footwear. The standard 2-year warranty on any purchase also delivers great piece of mind and buyer protection. Visit the sale here.

Dell Black Friday Sale
Dell makes some of the very finest laptops and desktop PCs in the world, which is why when it slashes prices on its entire range each year during Black Friday it is well worth checking out the maker's online store. Dell loves its timed deal codes, which knock large percentages off its hardware if exploited, so it is worth checking in on the site each day to see what it has running. Visit the sale here.

Very Black Friday Sale
Very is a newer member of the Black Friday deals club, but that hasn't stopped the online retailer absolutely killing it over the past couple of years in terms of its deals offering. Video games, clothing, phones, laptops, cosmetics and more have been well and truly slashed in price, often beating off more specialist stores in terms of price and coming with free delivery, too. Visit the sale here.

AO.com Black Friday Sale
If you want white goods or electrical appliances this Black Friday then you should make AO.com one of the very first stores you hunt for deals in. That's because year-after-year AO.com knocks it out of the park in terms of discounts on things like 4K TVs, washing machines, vacuum cleaners, games consoles, DIY tools and much more. Last year we also saw some very strong phone deals from the retailer, too. Visit the sale here.

Carphone Warehouse Black Friday Sale
Carphone Warehouse's Black Friday sale usually offers large discounts on top-brand handsets like the Apple iPhone, Google Pixel, Huawei and Samsung devices. Carphone Warehouse also has a strong selection of SIM only deals on offer, too, making it a great one-stop-shop for phone deals this Black Friday. Visit the sale here.

What to expect on Black Friday 2021

Whatever you're in the market for in terms of Black Friday 2021 deals, you should find you're covered by the discounts on offer from the big retailers. Based on previous years we'll see offers all across the board, from tech gadgets to furniture to home and beauty products.

If you're planning a major purchase or two then it might be worth holding off until you've seen the sort of prices that are available over the Black Friday weekend. We will of course be bringing you all the best Black Friday 2021 deals right here on the T3 website to save you from searching.

In terms of tech we can look forward to major price drops on smartphones, laptops, TVs, tablets, headphones, wearables, smart speakers, games consoles, digital cameras and more besides. Just about every category of gadget should be involved in the Black Friday 2021 sales extravaganza.

Other categories that we've covered in previous Black Fridays include deals on home, kitchen, beauty and jewellery items, so there really is something for everyone when it comes to picking through the discounts you can get hold of.

Amazon Black Friday deals: how to get a free Amazon Prime account for Black Friday 2021

Amazon Prime Black Friday deals Lightning deals

Getting a free Amazon Prime account is a crucial step in getting many of the best Black Friday deals.

If you want to be in on the ground floor for many of Amazon's best Black Friday deals then you need to be an Amazon Prime member.

Amazon Prime members get an exclusive 30-minute early access window to ALL Lightning Deals, which is normally the only way to grab one of the hot products before they all sell out. As such, becoming a member of Amazon Prime is essential for scoring many of the best Black Friday UK deals.

Luckily, Amazon Prime is available on a 30-day free trial, so our advice to you if you don't have a membership is sign up before Amazon's Black Friday Deals Store opens, bag the deals you want with preferential access, and then, if you don't want to continue with the benefits Prime membership delivers, then simply cancel the trial. You won't have spent a penny, but will have bagged Amazon's best Black Friday deals. If you're a student, there's even better news as Amazon will give you a free six-month Amazon Prime trial and after that, Prime Student will cost you just £3.99 a month.

If you're looking for Black Friday deals, Prime once more will be an essential weapon in the deal-bagging armoury.

How to get the best Black Friday deals

To score absolutely top tier Black Friday deals you need to be prepared, which is exactly what this best Black Friday deals guide is designed to help you with.

Because the truth is that Black Friday 2021, especially in the UK, promises to be a more intense fight than ever in terms of actually getting into a position to ring up top deals and then follow through and actually land them. This is because of two factors.

Firstly, research has shown that increasingly people are using Black Friday to shop for Christmas gifts, abandoning the traditional holiday shopping period in an attempt to bag a bargain. As such, there are more people trying to score deals than ever before.

And, secondly, competition is fiercer this year due to the negative effects on the UK economy that Brexit is having. Shoppers have less disposable income than in previous years and, as such, need to shop increasingly smartly to pick up the products they want. That means increased competition for deals.

There's also one extra factor that is sure to have an effect on the size and popularity of Black Friday this year – Amazon Prime Day. Last year Amazon Prime Day was "the largest shopping event " in its history, surpassing its sales from even last year's Black Friday and Cyber Monday combined. Around the world, Prime members bought more than 175 million products and even Amazon's competitors benefited from increased sales figures.

Off the back of this, expectations for the 2021 Black Sales Event are now even higher for Amazon than ever, while its big competitors like Walmart, Target, Best Buy, Currys and John Lewis will be desperate to launch huge fight-back sales of their own. This year's Black Friday is going to be a monster deals-a-thon the like of which the world has never seen before.

We've got everything from basic information through to crucial advice that will ensure you don't get ripped off, though, so by reading T3's Black Friday 2021 guide you can make sure you're in the best possible place to identify a bargain and then ring it up quickly.

The history behind Black Friday

The history of Black Friday is really quite interesting, even if its origins bare very little resemblance to the global super sale we know today.

The first reported mention of Black Friday in the sense of a mass experience comes from November 1951, where the Factory Management and Maintenance journal used the phrase to describe the day after Thanksgiving specifically in terms of workers calling in sick so that they could have the day off.

So, while not exactly connected to shopping, the idea that the day after Thanksgiving was not normal and that people were treating it as a kind of one-day holiday are very much evident.

This usage in the journal coincided with another use of it to describe the rise in traffic on the Friday (and Saturday) that directly following Thanksgiving, too. "Black Friday" and "Black Saturday" were phases used by the US police in the 1950s to describe these days.

And, while shopping was indeed taking place on these days in the 1950s, it wasn't really until the 1960s where the phrase started to get associated specifically with the post-Thanksgiving shopping rush. Interestingly, there was a concerted effort to change the name from Black Friday to Big Friday at one point, but that never caught on.

Since then the Black Friday sales have grown each and every year they've taken place, with high street "doorbuster" deals attracting hundreds of thousands of deal hunters, and online stores like Amazon discounting thousands of products.

Amazon Prime Day

(Image credit: Amazon)

Is Black Friday cheaper than Amazon Prime Day?

Yes, Black Friday is cheaper than Amazon Prime Day. From the years T3 has covered these events Black Friday prices tend to be generally a little cheaper than on Prime Day and, crucially, even if the products aren't cheaper, there are far more of them discounted.

The reason for this is that Black Friday is, one, the more famous shopping event (and therefore retailers and makers reduce their prices accordingly) and, two, it is much later on the in the product cycle year. This means that a 4K TV discounted on Black Friday will have, in general, been on the market months longer than it was on Prime Day. It will simply be an older product and depreciation is constant on all products.

Remember, Black Friday is a place where many companies look to offload that year's stock of products before their new stuff lands in January and February of the following year. That doesn't mean it is bad, as last year's products can often be truly excellent pieces of kit and a far more cost effective buy with a great deal on them than splashing out full RRP for the newer product. But it does mean that, come Black Friday, a lot of products will have naturally depreciated in value simply by being on the market for months.

Despite deals in general being cheaper or better than on other big sale days during the year, such as Amazon Prime Day, one thing to remember is that competition for deals is increased. As such, while more deals may be cheaper actually getting them at that price before they sell out is generally harder, too. As such, there are very much two sides to the coin here.

And, of course, none of this means that you can't get stellar deals during other sales events, it's just that there are less of them.

Best Black Friday deals

(Image credit: Apple)

The latest Black Friday 2021 news and developments

21 July, 2021 – Great news for bargain hunters has come early this year with AO.com  launching its Black Friday 2021 deals hub. Not only does this hub explain exactly what Black Friday is and when it is this year, but also offers an email sign-up service that lets deal hunters get notified about any of AO.com's deals and advice.

Also on the AO.com Black Friday page is a series of deal categories that let deal hunters know what sort of product areas will likely get the biggest discounts this year. These include TV and Entertainment, Laundry, Cooling, Dishwashers, Cooking, Floorcare, Small Appliances, Computing, Gaming and Smart Tech.

A broad remit then in terms of deal discounts, but from T3's experience of covering Black Friday sales AO.com does deliver. The difference between AO.com and, say, Amazon or Walmart, though, is that its deals tend to not last as long (probably due to stock).

Last year we saw some superb 4K TV deals at AO.com, and noticeably LG TVs, which are market leaders right now. Hopefully we will see LG's CX range fall well under a grand for the first time.

13 July, 2021 – Argos also has its Argos Black Friday deals page live. On the page, Argos reveals its sale start date, saying "Black Friday 2021 is coming! Our Black Friday sales are returning on 26th November 2021 where you'll find lots of smashing deals and offers to be had." During the sale, you'll be able to pay for your order online and collect from your closest Argos store or Sainsbury's collection point, or opt for Fast Track Same Day Home Delivery, where you can get your products delivered in as little as 4 hours, for £3.95. 

If previous Argos Black Friday sales are anything to go by, the retailer will be a good place to shop for toys to get some of the best board games and Lego deals. And if you want to get (very) ahead on your Christmas shopping this year, Argos has also already launched its Christmas gifts page.

The Amazon UK Black Friday page is also up but it's currently very short on info, thanking customers for shopping with them over Black Friday 2020 and pointing visitors to its general offers page ahead of the Black Friday sales starting.

6 July, 2021 –  UK retailer John Lewis has launched its Black Friday deals page. Writing about its incoming sale event, John Lewis states that "We’ll have a wide range of Black Friday deals available on the day, and in case you happen to miss out on any discounts, Black Friday is quickly followed by Cyber Monday - 29 November 2021 - for another chance at finding some pre-Christmas bargains."

Our reading of this is that John Lewis is definitely going to be going large on Black Friday and Cyber Monday with discounts, but that we probably won't see an early sale launch in the weeks in advance of the core days.

What isn't clear right now is if John Lewis intends to drop any Black Friday deals over the Black Weekend, which is the Saturday and Sunday between Black Friday and Cyber Monday.

As to what Black Friday deals we should expect from John Lewis this year, we're confident that the retailer will be one of the foremost places for 4K TV discounts. It is always really good for home and kitchen deals, too, so if you're looking for a new coffee machine or American-style fridge freezer then John Lewis is well worth a visit during its Black Friday sales.

T3's guides to the Black Friday sales 2021

As well as curating this overall best Black Friday deals 2021 guide T3 also has dedicated retailer guides, too. These are great for showing you all the deals that are directly available from a certain store during its Black Friday sale, so if you already know the sorts of products you're looking to bag discounts on, why not narrow down your search with one of T3's retailer-specific guides?

Robert Jones
Robert Jones

Deputy Editor for T3.com, Rob has been writing about computing, gaming, mobile, home entertainment technology and more for over 15 years. You can find Rob's work in magazines, bookazines and online, as well as on podcasts and videos, too. Outside of his work Rob is passionate about motorbikes, skiing/snowboarding and team sports, with football and cricket two favourites. Feel free to contact him with any related products, events, and announcements.