Google and LG are rumoured to be working together to produce a Nexus-branded smartwatch.
Two independent reports have made the claim that Google and LG have teamed up to go head to head with Apple by building a smartwatch.
Apple is widely expected to announce an iWatch launch date later this year.
According to both the Wall Street Journal and CNET, the company behind Glass is planning to create a reference device for other smartwatch makers. The reference device would then be unveiled officially at Google I/O in June.
The Wall Street Journal reported that other smartwatch makers could join the development process before June.
A Nexus branded smartwatch would make a lot of sense – especially if it is launched as a reference design for other manufacturers to base their own designs off.
A deluge of high-quality, standards-based smartwatches could hold off the PR and marketing onslaught expected when Apple announces the iWatch later this year.