title: Apple iTV: Screen size / url: screen

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Apple iTV: Screen Size

Set to be made available with a variety of screen sizes Apple is reportedly targeting a number of end user needs with iTV units set to kick off with a 37-inch model.

Whilst a 42-inch Apple iTV setup has also been leaked by retailers, a claimed anonymous Apple employee has suggest that the company’s design guru Jony Ive is personally putting the finishing touches to a 50-inch Apple iTV model.

“Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there’s a slick 50-inch TV,” the insider claimed.

Although there is still a little confusion as to exactly what form the Apple iTV release will take, the possibility of an Apple television set has sparked much excitement with industry analysists and even the company’s own co-founder.

"I do expect Apple to make an attempt [at launching its own TVs and television service]," said Apple co-founder and company ex-pat Steve Wozniak in an interview with USA Today. "I expect the living room to remain a centre for family entertainment, and that touches on all areas of consumer products that Apple is already making."


Apple iTV: Price

Remaining the retailer with a reputation as leaky as a colander, Best Buy in the US was the first to offer an insight to the much coveted Apple iTV price with the Apple television sets appearing on a retailer customer survey.

Announcing "Apple finally reinvents what a TV can do," the Best Buy survey eaked a flurry of the upcoming television set's features as well as offering the first indication of the speculative Apple iTV price.

Landing with a price comparable to some of Apple's MacBook and iMac offerings, the Apple iTV price has been leaked as $1,499 (£947) for the 42-inch model that is said to come boasting an integrated camera and access to streaming services such as Netflix, YouTube and Flickr.

Winning the support of another former Apple employee past CEO John Sculley shared his thoughts on the Apple iTV rumours with the BBC in which he said: “I think that Apple has revolutionised every other consumer industry, why not television? I think that televisions are unnecessarily complex.”

He added: “The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.”

Does all the talk of an Apple branded television set have you excited or are you happy with your current internet-connected TV? Let us know via the T3 Twitter and Facebook feeds.