Everything Apple just announced: iPad Pro & iMac with M1, new iPhone colour, AirTags, new Apple TV

Here's all the new products Apple just revealed, including new iPad Pros, a gorgeous new iMac, a surprise iPhone colour, and more!

Apple iMac 2021
(Image credit: Apple)

Apple's 'Spring Loaded' launch event is now over! It was packed with new hardware, and you can watch the whole thing in the video below, or here are the headlines:

• New M1-powered iMac! Gorgeous thin design, seven colours, 24-inch better-than-4K screen, 3D speaker system, improved camera and mic, Touch ID keyboard. From $1299 / £1249 / AU$1899, launching at the end of May. Here's our full Apple iMac (M1, 2021) guide.
• New iPad Pro with M1 processor! 12.9-inch version gets a new mini-LED display for HDR brightness. Tons of power, 2x faster storage, 5G, Thunderbolt. Plus new ultra-wide front camera with auto crop and zoom. From £749 / $749 / AU$1,199 11-inch, from £999 / $999 / AU$1,649 12.9-inch. Read our full iPad Pro (2021) article for all the details.
• There's a new colour of iPhone! The iPhone 12 is coming in a fetching purple.
• AirTags are official! It's a Tile competitor, with direction and distance guidance. April 30th launch, $29 / £29 / AU$45 each, or $99 / £99 / AU$149 for a fourpack. Discover more about AirTags.
• Apple TV 4K upgraded! Improved Siri remote, Apple A12 processor, high-framerate (120Hz probably), image calibration using iPhone. From $179 / £169 / AU$249. Read our full Apple TV 4K (2021) article for more. 

The new iMac is ultra-thin and looks incredible in seven colours, with different tones on the front and back. It has the M1 chip in, and is the first Mac built entirely around it, meaning its thin design is made to be quiet and cool. There's a 4.5K 24-inch display, and it has six speakers, used for directional 3D sound. A new Magic Keyboard includes Touch ID.

The iPad Pro 2021 includes the M1 chip, making it incredibly powerful. That's matched with faster storage and Thunderbolt connectivity, and the option for 5G. The 12.9-inch version now also includes a mini-LED screen, with a brightness of 1,000 nits, and peak brightness of 1,600 nits for HDR. This is high-end TV stuff!

Apple finally revealed AirTag, its Tile competitor. The small round device uses ultra-wideband so that you can see its direction and distance on your iPhone to find something you've attached it to. And it works with Apple's Find My network, meaning other people's iPhones can detect it, so you can see where it is even if you're not in range.

There's a new Apple TV, with an A12 chip powering it, and a new Siri remote that looks much more usable, with more buttons, and a great new directional pad with iPod-style circular scrolling to go through lists. The box's big new features are high framerate support and the ability to calibrate its output for your room, using your iPhone's camera as a sensor. Clever stuff.

And finally, there's a new colour of iPhone 12! It's purple.

Matthew Bolton
Matthew Bolton

Matt is T3's master of all things audiovisual, running our TV, speakers and headphones coverage. He also handles smart home products and large appliances, as well as our toys and games articles. He's the only one on the team who can explain both what Dolby Vision IQ is and why the Lego you're building doesn't fit together the way the instructions say, so is truly invaluable.

Matt has worked for tech publications for over 10 years, in print and online, including running T3's print magazine and launching its most recent redesign. He's also contributed to a huge number of tech and gaming titles over the years. Say hello if you see him roaming the halls at CES, IFA or Toy Fair.