LG's TVs just got a mega free update for film fans – they have the power to deliver a creator's vision
Creator Original Picture Mode sounds like a wild addition
LG just dropped some fascinating news to tie in with the streaming arrival of Masters of the Universe – it's adding an all-new picture mode to its latest top-end TVs. That mode is called Creator Original Picture Mode, and it's a little bit like Filmmaker Mode on steroids.
Tied in with Amazon Prime Video, where the movie is going to be added on 22 July, Creator Original Picture Mode is like a bespoke, movie-by-movie version of Filmmaker Mode. It lets your TV adjust itself to the exact settings chosen by the creators of the movie you're watching, instead of applying a uniform settings list.
LG says that the parameters on offer to creators and studios include "shadow detail, colour balance, noise reduction and motion handling", all of which can have a pretty big impact on how a film looks on your hardware.
This means that, in the case of Masters of the Universe, you should get the right contrast levels between some of its more glitzy effects and darker parts of the frame, for instance.
As an amusing extra cherry on top, LG is also making the movie available through a fun wake phrase. Those with a compatible TV will be able to use their remote's voice function to say "I have the power", which will bring it up for them to start watching.
Which TVs will actually get Creator Original Picture Mode? Well, it's only going to be the high-end ones. That means the 2026 OLED flagships – the paper-thin W6, the beautiful G6 and the more mass-appeal C6. Those last two are five-star models in our eyes, so this feature could make them even better.
LG says the setting will roll out by the end of July, and it'll be genuinely fascinating to see whether it gets much uptake. There's a lot to be said in favour of being able to get your TV tuned to a director's vision the moment you load up a movie, but it does depend on those creators actually investing the time in tinkering.
Interestingly, for now the LG press information on the setting also calls it "Creator Original Picture Mode for Prime Video" in its footnotes, which suggests the feature might not work across more streaming services or physical media when it does arrive, which would also limit its potential a lot.
