Prime Big Deal Days 2025: Amazon sale is now live

Amazon's best Kindle deal prior to the Big Deal Days kick-off is on its first-ever colour Kindle, the Colorsoft, which, as its name suggests, brings colour to the classic Kindle. It's great for those who want to read graphic novels in addition to plain text.

The all-new Echo Spot comes with a redesigned touchscreen and beefier speaker inside. It is available with 44% off for a limited period.

This petite smart speaker has Alexa voice commands and makes your daily life easier and more streamlined.

The Echo Pop is now 49% off in the Prime Day deals. Available in multiple colours, the Echo Pop is the new compact Bluetooth speaker from Amazon.

Get the Echo Dot Kids for better than half price at Amazon. Comes with parental controls, Alexa voice commands and a year of Amazon Kids+. Available in a fun dragon or owl design.

The third generation of the Echo Show 5 comes in multiple colours, has a 5.5-inch touchscreen display and incredible smart controls.

This smart display has a great HD 8-inch screen, improved sound and a faster processor.

This Fire TV plugs into the back of your telly using an HDMI socket and acts as a streaming hub that you can access through your TV – ideal if you don't have a smart TV. It offers access to Amazon's streaming app but plenty more too – including Netflix, Disney+ and much more. Content can stream in Ultra-HD 4K where available. That's the long and the short of it – and this is a great 4K-capable dongle.