The BBC has confirmed that it is to move into the 3D broadcasting market with the finals of this year’s Wimbledon Championships to be its first foray into the extra dimension.
Set to broadcast the women’s and men’s Wimbledon finals in 3D via the BBC HD channel on Saturday July 2nd and Sunday July 3rd respectively, the free-to-air 3D broadcast will mark a first for the Beeb and a content coup over rivals Sky and its dedicated Sky 3D channel.
"We're bringing audiences a new way of getting close to the action," said Head of BBC HD and 3D Danielle Nagler on the company’s announcement of its forthcoming first 3D broadcast.
She added: "I'm sure that 3D will only add to the drama as the world's greatest players compete for the championship."
With an audience of 5.6 million tuning in to last year’s Wimbledon men’s final on the BBC and with Briton’s Andy Murray once again searching for a first major win on home soil the BBC’s Executive Sport Producer, Paul Davies, declared: “This unique 3D transmission is the latest innovation to bring to life all the tension, drama and excitement on one of the most iconic sporting arenas in the world."