Virgin Media 3D content given hefty pre-Christmas boost

3D movies and documentaries added to on-demand service

Virgin Media chase Sky in 3D content stakes

Virgin Media has announced it is to add a feast of new 3D content to its on-demand services early in the New Year as it looks to capitalise on the festive adoption of the extra dimensional home entertainment technology.

With two 3D documentaries and two additional dimension animations joining the Virgin Media service of XL TV customers yesterday, a further nine 3D entertainment additions will roll out cross January and February with Hollywood releases The Hole and Despicable Me joining the mix as on-demand 3D Movies.

In an attempt to keep up with rivals Sky, which will broadcast Avatar in 3D for the first time this evening, the Virgin Media 3D content will feature a selection of natural history productions with documentaries entitled 3D Sun and Dinosaurs Alive already available to be followed by Mummies, Waking the T-Rex, Siegfried and Roy: The Magic Box and MicroWorlds as well as the enticingly named The Extreme Nature of Bats.

Upping the 3D anti, Sony yesterday declared it believed 2011 would be the year 3D comes “into fruition” with the President of Sony Computer Entertainment Europe, Andrew House declaring: “3D is going to be driven by building an ecosystem that's based around content, TV penetration, and so on."

House added: "In the UK you are seeing a strong push by broadcasters like Sky, who see enormous potential in 3D.”

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