The PSP Go is set to drop in price yet again just weeks after Sony introduced a wordwide reduction to its handheld gaming device.
Earlier this month, Sony announced that it was slashing the price of the PSP Go in the US, Japan and Europe with UK customers having seen the RRP go from £225 to £159.99.
On the UK Sony Store, the Go now prices in at £129.99 which is a drop of £30, making the cuts since November 1st total in at just under £100.
In what is likely to be a response to disappointing sales of the device since it launched in October last year, some argue the generous reductions could be in preparation for a new handheld from Sony rumoured to either be a PSP 2 or the PSP Phone which was snapped earlier this month.
Update: Sony has announced that the price cut which appeared on the Sony Store UK website is a 'website error' and will be amended later today. So, no cheaper PSP Go then folks.