Following a massive fourth quarter in 2011, Apple has kicked 2012 off in style with the App Store surpassing the 25 billion app downloads milestone
Apple has revealed it has surpassed the 25 billion app download milestone with the hugely impressive figure, which equates to almost four apps per person in the world, coming just four years after the company launched the iTunes App Store.
Whilst the Cupertino based company behind the likes of the iPad, iPhone and iPod Touch celebrates the latest milestone figure for its iOS App Store, figures have revealed that if it continues to grow at the same rate it will eclipse the 40 billion download mark within 12 months.
Launching a countdown to the 25 billion milestone late last month, Apple offered up a $10,000 (£6,312) App Store gift card for the person who hit the magic download number. The Cupertino based company has now revealed the lucky recipiant of this hefty prize is one Chunli Fu of Qingdao, China who downloaded the addictive 'Where's My Water?" app to notch the landmark figure.
“As of today, nearly 25 billion apps have been downloaded worldwide. Which is almost as amazing as the apps themselves. So we want to say thanks,” an official Apple statement read at the launch of the competition. It added: “Download the 25 billionth app, and you could win a US$10,000 App Store Gift Card. Just visit the App Store and download your best app yet.”
During a recent profits call Apple revealed that the iTunes store, helped in large by the strong app based offering, had reached record sales figures for the final quarter of 2011 with $1.7 billion (£1.09bn) revenue for the three month period including a staggering $120 million (£77m) worth of sales on Christmas day alone
Continuing to outperform its Android based rival, the iOS platform has eclipsed the Google manufactured service in terms of app downloads with the Android OS reported to have notched up in the region of 11 billion application downloads to date.