Sony isn't done with TVs yet, surprise launches two cheap new Bravia models

The Bravia Theatre Bar 7 squeezes 9 speakers into a 3.1.2 channel arrangement

Sony Bravia 3
(Image credit: Future / Mike Lowe)
Quick Summary

Sony has revealed two new TVs: the Bravia 3 II, which replaces the original Bravia model; and Bravia 2 II, confirmed to enter the European market.

This is despite the Japanese brand's recent 'Memorandum of Understanding for Strategic Partnership' with TCL, in which the Chinese brand takes 51% control of its TV business and production.

Who said Sony was done with TVs yet? That was word on the street, when the Japanese brand signed a "Memorandum of Understanding for Strategic Partnership" with TCL, with the Chinese brand taking on future production.

Now, the original Sony Bravia 3 hardly set the world alight with praiseful reviews, so it makes sense for Sony to reveal a straight-out replacement model. It'll also come in a heap of size options: at 43-, 50-, 55-, 65-, 75-, 85- or 100-inches.

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So just what's fresh about the second-gen Bravia 3? This MkII model enhances the processing available – with the XR Processor heart and XR Clear Image for upscaling now on board.

The panel itself is also a native 120Hz, which is double that of the original, with support for VRR, ALLM, and 4K/120 via HDMI 2.1 (which is across all four ports – a rarity at this level). That'll be big news for gamers who don't want to spend a fortune.

Not that the Sony Bravia 3 II is the brightest of the brand's panels by any means. This is a Direct LED TV, rather than the fancier Mini-LED models further up Sony's current range.

However, while the Bravia 3 II is confirmed for European markets, and likely in the USA too, it's not a dead cert for the UK. That's down to catch-up app certification, with the brand taking the stance that not being able to deliver the full suite would mean no worth in putting it on the shelves.

In addition to the Bravia 3 II, there's also the confirmation of the step-down Bravia 2 II coming to those European markets too, but unlikely the UK. This set, which is already available in the States, is a new entry proposition.

What will come of the overarching new Sony and TCL deal we'll see in coming months and years. But the Bravia name certainly isn't going anywhere, that much is clear.

Mike Lowe
Tech Editor

Mike is T3's Tech Editor. He's been writing about consumer technology for 15 years and his beat covers phones – of which he's seen hundreds of handsets over the years – laptops, gaming, TV & audio, and more. There's little consumer tech he's not had a hand at trying, and with extensive commissioning and editing experience, he knows the industry inside out. As the former Reviews Editor at Pocket-lint for 10 years where he furthered his knowledge and expertise, whilst writing about literally thousands of products, he's also provided work for publications such as Wired, The Guardian, Metro, and more.

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