"Gamers will love it": Philips AmbiScape takes immersive lighting next level

There's one TV brand which has a really impressive unique selling point. Philips' higher-end sets come with something that's called Ambilight.

Its purpose? To project an image beyond a display's edges and onto surrounding walls, creating greater immersion but also reducing eye-strain as a result.

It's long been one of Philips' brilliant selling points, giving customers yet more reason to consider its sets among the best OLED TVs available. Although they're region-limited – you can't buy in the States, for example.

Now, however, Philips is taking Ambilight to the next level with an upgrade feature called AmbiScape – and it sure looks like one great TV-meets-smart-home tie-in.

AmbiScape goes beyond the TV's Ambilight light source and can also interact with up to four additional smart bulbs – such as those in lamps or main lights.

This announcement comes in tandem with Philips' latest TV reveal, with the new OLED 911 top-end model one of the sets able to offer the AmbiScape feature.

This isn't limited to Philips Hue either: you'll be able to make this work with brands "including Wiz, NanoLeaf, Philips Hue and IKEA". And there could be even more added in the future.

Initially that's for E27 smart bulb types only, as they can offer "a latency of less than 0.5 seconds" for rapid, in-sync response that makes AmbiScape feel like an extension of Ambilight.

This isn't the first time AmbiScape has been in the news, however, with an early trial available on a small number of 2025 Philips models. For 2026, however, the "full Philips TV series from the 8000 Series and above will feature AmbiScape".

It looks like a feature that gamers, in particular, will love – especially as the system can extend the effect of Philips Evnia gaming monitors, too.