Starbucks to let baristas DJ the music in-store with Spotify

published 19 May 2015

In times past, if there was music playing in Starbucks, chances are it'd be Katie Melua or Buena Vista Social Club. Obviously that's GREAT, but there may now be new sounds echoing through the mid-range bean dispensary, courtesy of Spotify and the brand's staff.

After ditching CDs earlier this year, Starbucks and Spotifyhave released a joint statement declaring that the coffee giant will now stream Spotify tunes in store. As part of a multi-year agreement, 150,000 employees will get a complimentary Spotify subscription, which also means baristas will be able to choose what music gets played, "using tools provided by Spotify" (a Spotify account, presumably).

These playlists will then be accessible on Spotify via the Starbucks Mobile App so that customers can enjoy the sounds of Starbucks anywhere, anytime. We asked Spotify and Starbucks, and they have confirmed that staff will be able to play whatever they want, rather than having to pick from pre-approved lists of artists (Katie Melua, Buena Vista Social Club, etc). So perhaps you'll be able to enjoy The Dead Kennedys, Throbbing Gristle and Pig Destroyer whilst nursing a skinny macchiato and a Danish.

On the flip side, Spotify Premium users will be able earn points towards a free drink through their monthly subscription, with the joint statement saying: “Spotify users will enjoy opportunities to obtain 'Stars as Currency' for My Starbucks Rewards [MSR] loyalty program. This will represent the first time that Starbucks loyalty program stars can be accessed by a third party for the benefit of Starbucks MSR members and Spotify users.”