Yahoo's new CEO Marissa Mayer follows in the footsteps of Google by shutting down unsuccessful product
So far the announcement, which Yahoo posted on its official company blog on Friday, has stated seven products that will face the chop. These include its BlackBerry app, Avatars, App Search and Sports IQ as well as its Message Board website - all of which will be gone by April 1st.
CEO Marrisa Mayer joined the struggling web-portal in July last year and this recent announcement marks the second group shutdown since her arrival.
As Yahoo EVP of Platforms Jay Rossiter states the product shutdowns are a bid to streamline the company and focus on what it does best, "By continuning to home in on our core products and experiences, we'll be able to make our existing products the very best they can be."
Here's the full list of products:
Effective April 1, 2013, we will no longer support Yahoo! Avatars across our properties. If you like your existing avatar and want to keep it, please go to theAvatars download page, pick a picture size and format, and click the appropriate download button. Similarly, if you want to edit your avatar, you can download the image and then use a photo editing service of your preference. If you want to continue using your avatar with our products, go toYahoo! Profileand upload the avatar you downloaded. For more details, please clickhere. Additionally effective April 1, we will no longer support the Avatars YQL table.
Yahoo! app for BlackBerry
Effective April 1, 2013, the Yahoo! app for BlackBerry will no longer be available for download. For those of you who have already downloaded the app, you can continue to use it but it will no longer be actively supported.
Yahoo! Clues (beta)
Effective April 1, 2013, Yahoo! Clues (beta) will shut down.
Yahoo! App Search
Effective April 1, 2013, Yahoo! App Search will shut down.
Yahoo! Sports IQ
Effective April 1, 2013, Yahoo! Sports IQ will shut down. Your final lifetime Sports IQ score and rank will be automatically transferred to and preserved within your Yahoo! Fantasy Profile.
Yahoo! Message Boards website
Effective April 1, 2013, the Yahoo! Message Boards website will shut down. Our message boards on individual properties (like Yahoo! Finance andYahoo! Fantasy Sports) will remain active. We also encourage you to ask and answer questions onYahoo! Answers, and discuss issues in the comments section onYahoo! News.
Yahoo! Updates API
As of April 16, 2013, we will no longer support the Yahoo! Updates API."