Microsoft CEO Steve Ballmer has openly suggested that the company’s recently released controller-free motion gaming peripheral Kinect is targeted at girls, quashing Microsoft’s official line that the device will appeal to the entire family.
Launched for use with the Xbox 360 games console, or ‘family entertainment centre’ as Ballmer would have it known, the hands-free gaming sensor sold more than one million units in its opening 10 days with Ballmer taking to the stage at the Consumer Electronics Show recently to declare Kinect sales have topped the 8 million unit mark since its November arrival.
Talking with USA Today, Ballmer sent the Xbox PR contingent into frantic overdrive when he announced: "...you go to your average 15-year-old boy, and he will say 'I'll take an Xbox,' adding: "I want that average 15-year-old girl as excited about the Kinect, and we haven't done as good a job drawing in that broader set of demographics."
With launch titles for Kinect including Kinectimals and Dance Central further plumped by Get Fit with Mel B and Dance Paradise, it is clear to see that not only has Kinect failed to appease hardcore gamers but is pitching itself heavily to a female following.
Attempting to correct his tagline-contradicting revelation, Ballmer went on to state: "Xbox isn't a gaming console. Xbox is a family entertainment centre. It's a place to socialise. It's a place to watch TV... we have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body."