NOW TV has arrived on the Xbox 360 in the UK bringing with it HD streaming of Sky;s entire movie collection for those who either don't have a full Sky subscription or for those who just want movies on demand.

The service offers you a monthly Sky Movie pass which after a free 30 day trial then costs £15 per month and gives users instant access to the 1000s of films that are available on Sky Store.

For those who only want to watch the occasional film however Sky is also offering the "Pay and Play" service which lets you pay 99p for a classic title and £3.49 for the latest films.

NOW TV is a recently launched service for non-Sky customers enabling them to access Sky's entire movie library from a PC, Mac, smartphone and tablet.