Nokia forced into second apology of Lumia 920 ad

Nokia has been forced to make a new apology over marketing material surrounding its new Lumia 920 handset. Official video and images, shot in Helsinki, initially assumed to have been taken using the new top-end smartphone’s PureView camera, had actually been captured using a DSLR.

After apologising at the end of last week for the veracity of the video footage, saying sorry it had, “…failed to make clear that it was a simulation and not shot using the new PureView camera on the Nokia Lumia 920,” the Finnish company made a second statement earlier today regarding the stills in its Lumia 920 marketing material. 

“Some further misunderstanding has arisen about still photographs taken at night in the street in Helsinki. We want to be very clear that these still images were taken from the same video [at the centre of the story]. [It] is a representation of the benefits of optical image stabilisation only and our apology was for using any part of the video without a clear disclaimer.”

The statement comes after the Nokia Lumia 920 was revealed at a tightly controlled event in New York last week. Nokia’s refusal to reveal a release date has led experts to claim that it will not be released ahead of key new competitors, including Apple’s iPhone 5 and Samsung’s Galaxy Note 2.

Via FT

The shortlist for the T3 Gadget Awards is now live – vote for your hottest gadget of 2012 here and be in with a chance to win a new iPad!

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now