iPhone 4 recall "inevitable" says PR expert

Reception story rages as experts claim Apple needs to issue another statement on growing issue.

The iPhone 4 must be recalled if Apple wants to stamp out stories about the top-end phone’s continuing antenna problems. That’s the opinion of a leading expert in crisis communication, who says Cupertino needs to hit back if it wants to take charge of the situation.

“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”

--------------------------------------
Related links:
- iPhone antenna woes: no free bumpers says Apple
- iPhone 4: Apple deleting reference to antenna issues
- Consumer Reports ‘cannot recommend’ iPhone 4
- Bad gadgets: When gadgets go horribly wrong

--------------------------------------

Other PR leaders have also said an iPhone recall has to happen. One, Dr Larry Barton, said, “Their response has been lacklustre. It’s been borderline irresponsible. They are in danger of betraying customers’ trust and hurting the brand, which is infinitely more valuable than any one product.”

As yesterday’s Consumer Reports piece, and Apple’s ensuing moderation of comments on its own site shows, this problem will not die. If Apple does recall though, practically, it could mean a real headache for a company renowned for its high-quality kit.

UPDATE: Bookmaker Paddy Power has offered odds of 4/6 on the iPhone being recalled, considering it more likely than Apple staying true to the product, which is priced at 11/10.

What should Apple do? Tell us what you think on our Facebook and Twitter pages.

Via Cult of Mac

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now