Ahead of this summer's London 2012 Olympic Games, the BBC has announced it is to offer live 3D broadcasts of the men's 100m final
With a little over five months until the games commence, the BBC has unveiled its extra dimensional plans for the London 2012 Olympics with the opening and closing ceremonies to be given the live 3D treatment alongside the men's 100m final.
Describing the glasses-touting broadcasts as "a 3D experiment," the Beeb has revealed that as well as offing live extra dimensional coverage of the game's poster events, highlights of all 17 days of action will be shown in awe inspiring 3D.
"We've chosen these events partly because they mark the pinnacles of the Games but also to minimise the loss of HD that is a consequence of our 3D service," said Roger Mosey, the BBC's director of London 2012.
Making the announcement via an official blog post, Mosey has revealed that the British broadcaster will follow its Wimbledon 3D plans for the games offering SD and HD content via BBC One and BBC One HD, with the 3D version being shown on the BBC HD channel.
With the 3D highlights packages to be shown after the day’s live sports have finished, Mosey added: “The opening and closing have the advantage that there's no competing sport and therefore no loss of choice for HD viewers.
"The aim, then, is to showcase 3D for the biggest moments but to preserve choice in a world of conflicting demands."
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