Apple is said to be contemplating an on-demand music streaming service to rival the likes of Spotify along with an iTunes Store app for Android.
According to a report by Billboard that cites three unnamed sources, Apple is currently in “exploratory talks” about the music streaming service.
Apple is also said to be thinking about releasing an iTunes Store app for Android phones, allowing a bigger chunk of smartphone users to take advantage of the service.
The discussions are part of a multi-pronged strategy following the double-digit decline in U.S. download sales at Apple’s iTunes Music Store.
Apple executives are reportedly aware of Android’s growing presence whilst Apple’s iTunes Store has seen a slow decline.
According to figures from Nielsen, iTunes downloads are down 13 percent from the week of March 9, and digital track sales are down 11 percent from last year.
Meanwhile streaming services like Spotify, Pandora, and even YouTube are still on the rise.
A recent report by the Recording Industry Association of America shows the streaming services made $1.4 billion in subscriptions, advertising, and licensing revenues in the US, rising 39 percent from 2012.
Negotiations are reportedly in the very early stages at this point, so don’t expect to see an iTunes Android app or on-demand service anytime soon.