Having announced it is to slash the price of the Nintendo 3DS in the wake of poor sales it has been revealed that Nintendo will now make a loss on each of its 3D consoles sold.

With just 710,000 3DS consoles being sold worldwide in the three month period up to June Nintendo announced earlier this week that it is to lower the price of the 3DS in all markets with the UK pricing set to drop by around a third.

Bloomberg’s Japanese operation, however, these hefty price cuts will see Nintendo make a loss on each hardware unit sold with profits needing to be recouped via increased software sales.

Whilst Nintendo has previously operated on hardware profits, Sony and Microsoft already record losses on sales of PS3 and Xbox 360 consoles respectively with profits made later from software licensing.

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Source: Nintendo 3DS video | T3 Tech Videos

Via: TechRadar