Whenever high net worth individuals gather, they like to row over who has the best home cinema. Well now there's a special attack that allows instant victory in such an argument: having an IMAX in your house.
It is pretty hard to trump having a full-on IMAX cinema in your subterranean space. But it can be done: Ideaworks and IMAX have teamed up to offer IMAX Private Theatre to UK dwellers for £1.8 million. The full list of what you get is below, but here's the summary:
You get dual, "commercial-grade" 4K projectors, promising 2D and 3D, native and upscaled images of a quality (and size, if you've got the space) that's very hard to beat.
There's also access to 200 IMAX films of recent vintage with instant access, via the web, to new ones on the day they hit cinemas, via the same "Day and Date" download system used in modern cinemas.
You also get the design and installation of a full home theatre with, interestingly, as many seats as you can fit - your 1.8 million is flexible here.
You can also use the system for gaming and standard TV - something like Game of Thrones or Netflix's 4K streams should look great, though we're not sure the One Show would look quite as peachy. Quirkier features include the ability to spilt the screen into four separate streams - multiple football matches during the World Cup, for instance - with the option to have both 3D and 2D frames up there simultaneously. Quite why you'd want to do that, we don't know, but it is technically very impressive.
To summarise further:
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It's a f**king IMAX! In your house!
The pricing seems calculated to attract top earners, oligarchs and other euphemisms for "very rich guys with amazingly thick hair for 50-somethings", being expensive but not wildly so if you're a billionaire, especially when you think of it as an all-in price.
Now, by definition, it's a hard thing to show off on a non-IMAX screen (yesterday's launch was at UK and Europe partner Ideaworks' space, where they have a mere HD cinema setup) and the reduced screen size means you have to ask, "Is it really the full IMAX experience?" So we'll reserve judgement until we've seen it in action, but it's hard not to get excited/envious about, right?
Clearly, you're not going to be wanting to mess about with the cables on this kind of setup, so there's a five-year, 24/7 maintenance plan included in the price. IMAX claims it will be able to fix most issues remotely from its Toronto HQ, but if not, an engineer will turn up at your abode within 24 hours, spanner in hand.
So anyway, here's the full spec list for you to start talking to your AV people about. Oh, and you'll be needing a room that can contain at least a 10ft-tall screen, plus space behind for a projection booth.
What you get for your £1.8 million
Design and Installationof your own, personal IMAX
Dual commercial-grade 4K projectors
Curved wall-to-wall, floor-to-ceiling screen (size variable to fit space)
Seats (number variable to fit space)
IMAX surround sound technology
Laser imaging used to set up sound system
Handmade speakers, customised according to the installation space
Five years of cover and 24/7 technical support
Access to 200 films pre-loaded onto system, these include the best IMAX releases from recent years, plus instant access to new IMAX cinema releases via Day and Date online system
Ability to play video games, Blu-rays, DVDs and live/satellite/cable TV - "The system makes an HD feed look even better as a result of IMAX technology that enhances any image or content to be shown on it," IMAX says
Four-screen multi-screen with option to show 2D and 3D simultaneously
Image credit: TK Theatres
Duncan is the former lifestyle editor of T3 and has been writing about tech for almost 15 years. He has covered everything from smartphones to headphones, TV to AC and air fryers to the movies of James Bond and obscure anime. His current brief is everything to do with the home and kitchen, which is good because he is an excellent cook, if he says so himself. He also covers cycling and ebikes – like over-using italics, this is another passion of his. In his long and varied lifestyle-tech career he is one of the few people to have been a fitness editor despite being unfit and a cars editor for not one but two websites, despite being unable to drive. He also has about 400 vacuum cleaners, and is possibly the UK's leading expert on cordless vacuum cleaners, despite being decidedly messy. A cricket fan for over 30 years, he also recently become T3's cricket editor, writing about how to stream obscure T20 tournaments, and turning out some typically no-nonsense opinions on the world's top teams and players.
Before T3, Duncan was a music and film reviewer, worked for a magazine about gambling that employed a surprisingly large number of convicted criminals, and then a magazine called Bizarre that was essentially like a cross between Reddit and DeviantArt, before the invention of the internet. There was also a lengthy period where he essentially wrote all of T3 magazine every month for about 3 years.
A broadcaster, raconteur and public speaker, Duncan used to be on telly loads, but an unfortunate incident put a stop to that, so he now largely contents himself with telling people, "I used to be on the TV, you know."
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