The latest round of Samsung Galaxy S4 rumours to hit the web suggest the new smartphone could feature a flexible display
Flexible screen technology has been around in R&D labs for a while now, but 2013 could see the first time this new tech hits the smartphone market. Samsung, LG, Nokia, Philips and Sony are reportedly all working with bendy displays, with Sammy even rumoured to be using it for the forthcoming Galaxy S4.
According to the BBC, Samsung is working with flexible OLED (Organic Light Emitting Diode) screens and believes they will be the next big hit with the smartphone hungry public.
Flexible displays are "foldable, rollable, wearable and more, [and] will allow for a high degree of durability through their use of a plastic substrate that is thinner, lighter and more flexible than conventional LCD technology," a Samsung spokesperson told the Beeb.
There has already been plenty of discussion on screen specs for the new smartphone, with most agreeing that Samsung's next flagship handset will feature a 5-inch Full HD screen. All the better considering other rumours suggest a 13MP camera might be on the cards.
Is a flexible phone what the punters want? Can it usurp the Samsung Galaxy S3 as the Android weapon-of-choice and will it finally win over iPhone 5 users? Let us know your thoughts in the comments box below.