British model and woman of all things lovely, Kelly Brook has become the face of Lynx deodorant appearing in a new Facebook and Xbox Live gaming campaign to launch the brand’s new fragrance.
Dubbed Fallen Angel, the casual gaming title which “celebrates the launch of new Lynx Elite,” sees users tasked with tempting Brook down from heaven with the aid of can of au de teenage-boys'-bedroom, Lynx.
Fulfilling the geeky fantasises of every mid-pubescent Lynx wearer Kelly Brook said of the new promotion: “It’s great to be working with Lynx again, especially on such an exciting campaign." She seductively added: "I can’t wait to see who can tempt me from heaven.”
Playing the role of the sexy Archangel, Brook appears in the free-to-play game as a scantily clad, halo-touting heaven dweller with those who complete the game being given the opportunity to win a chance to meet the 31-year model in person.
Does the use of Facebook and Xbox Live gaming in a mass advertising campaign show the power of new technologies or simply hint towards the lifestyle of Lynx’s target market? Share your views via the T3 Twitter and Facebook feeds.